{"id":22803,"date":"2016-12-14T10:42:41","date_gmt":"2016-12-14T16:42:41","guid":{"rendered":"https:\/\/blog.crowdspring.com\/?p=22803"},"modified":"2024-04-24T01:44:17","modified_gmt":"2024-04-24T06:44:17","slug":"small-business-guide-to-seo-search-engine-optimization","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/small-business-guide-to-seo-search-engine-optimization\/","title":{"rendered":"The Small Business Guide To SEO (Search Engine Optimization)"},"content":{"rendered":"

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If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors.<\/p>\n

Even if your competitors aren’t thinking about SEO, you’re still missing out because 93 percent of online experiences<\/a> begin with search.<\/p>\n

Let’s take a look at the top ten things you can do to make SEO an effective part of your marketing strategy:<\/p>\n

1. Set specific goals<\/strong><\/h2>\n

Like every other strategy, it will prove impossible for you to measure the effectiveness of your SEO tactics unless you establish clear goals.<\/p>\n

Why this is important:<\/strong> If you don’t establish specific goals, you will not be able to evaluate the opportunity costs of your SEO efforts, or you might give up too quickly.<\/p>\n

For example, SEO typically takes months to implement properly. You might be tempted to stop too early without seeing immediate results. Or you might see some early benefits and more conversions (i.e. more traffic to your site). Still, you will have difficulty assessing whether you could have increased the traffic even more through other marketing efforts. You’ll also have difficulty scaling your efforts.\u00a0
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Tip: <\/strong>Think about what needs to happen for your business to succeed. For most businesses, success translates to more revenue (and profits).<\/p>\n

For example, if your revenue model is driven by advertising on your site, one interim goal could be to drive a certain amount of additional<\/span> traffic to your site. If your revenue model is the sale of a service or product, your goal could be to get your cost per conversion below a certain amount after 90 days. SEO strategies, if done properly, can definitely help you do this. You can learn more about setting goals in Lean Marketing 101: Setting Goals<\/a>.<\/p>\n

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