{"id":39543,"date":"2022-03-22T17:10:27","date_gmt":"2022-03-22T22:10:27","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=39543"},"modified":"2026-01-01T14:16:13","modified_gmt":"2026-01-01T20:16:13","slug":"linkedin-marketing","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/linkedin-marketing\/","title":{"rendered":"How to Use LinkedIn: The Ultimate Small Business Marketing Guide"},"content":{"rendered":"

\"linkedin<\/p>\n

LinkedIn is the world\u2019s leading business network, with over 800 million members. <\/span>Twenty-five percent<\/a> of adults in the U.S. regularly use LinkedIn.\u00a0<\/span><\/p>\n

\"global

Source: LinkedIn<\/center><\/p><\/div>\n

LinkedIn was\u00a0<\/span>created to help with career development, allowing users to connect with colleagues, business partners, and potential employers or employees.<\/p>\n

But LinkedIn is no longer just a job search engine. <\/span>LinkedIn\u00a0<\/strong><\/span>has become an essential marketing tool for businesses, brands, and individuals.<\/strong>\u00a0We highlighted this growth in our recent look at\u00a0marketing trends<\/a>.<\/p>\n

If you\u2019re\u00a0<\/span>starting a business<\/a>\u00a0or running an established small business and looking to increase your revenues,\u00a0<\/span>brand awareness<\/a>, and generate new leads<\/a>, you should not overlook LinkedIn in your marketing strategy.<\/span><\/p>\n

Over the past fifteen years, our team has helped thousands of entrepreneurs and small businesses build their visual brands on LinkedIn. We\u2019ve frequently discussed LinkedIn strategies at webinars and conference talks and helped early-stage companies develop visual strategies for social networks like LinkedIn. This guide shares the actionable insights, tips, best practices, and expertise we\u2019ve developed after helping over one hundred thousand brands.<\/p>\n

What is LinkedIn marketing?<\/h2>
<\/p>\n

LinkedIn marketing uses the LinkedIn social network to make connections, generate sales leads, increase brand awareness, build business partnerships and relationships, share content, and drive traffic to your website.<\/p>\n

<\/div><\/div>\n

Here\u2019s what your small business needs to know about marketing your company on LinkedIn.<\/p>\n

5 strategies on using LinkedIn for marketing:<\/h2>
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    \n
  1. Networking<\/strong><\/a><\/li>\n
  2. Meet your target audience where they are<\/strong><\/a><\/li>\n
  3. Improve marketing strategy based on data<\/strong><\/a><\/li>\n
  4. LinkedIn advertising<\/strong><\/a><\/li>\n
  5. Leverage your employees\u2019 LinkedIn profiles<\/strong><\/a><\/li>\n<\/ol>\n

    <\/div><\/div>\n

    1. Networking<\/h2>\n

    Many marketers, especially B2B (business-to-business) marketers, use LinkedIn to start and create partnerships and collaborations<\/a>.<\/p>\n

    Do you want to connect directly to decision-makers?\u00a0Over 46 million of them are on LinkedIn<\/a>. Do you need to pitch your start-up to C-Suite execs?\u00a0Over 10 million C-level executives are on LinkedIn<\/a>.<\/p>\n

    When it comes to specific target audiences, including entry-level professionals, influencers, or veteran decision-makers, nearly everyone you want to target is on LinkedIn.<\/p>\n

    LinkedIn best practices for networking<\/h3>\n

    Complete your LinkedIn profile<\/h4>\n

    Credibility is critical in social media. You don\u2019t want your profile to look amateur or dodgy. So, make sure that you complete each section of your profile.<\/p>\n

    Start with your company name or your professional name. Add a professional and recent profile image. Finally, concisely describe yourself or your company\u2019s products and services when setting up a company page.<\/p>\n

    If you\u2019re creating a company profile, be sure that the\u00a0brand identity<\/a>\u00a0of your company\u2019s page on LinkedIn matches your overall identity. Brand consistency is essential.<\/p>\n

    Visual aesthetics are also critical<\/a>. Be sure you have a unique\u00a0company logo<\/a>, a\u00a0memorable business name<\/a>, and an excellent overall visual design.<\/p>\n

    Ensure that the profile is set to public and that all your contact information is recent and correct.<\/p>\n

    The more information you can provide, the more credible your profile will be. But take this advice in moderation: Do not provide filler information. This only makes your profile feel cluttered and disjointed.<\/p>\n

    Want a free brand review?<\/div>
    \"brand<\/div>
    Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div>
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