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Your Etsy shop will be unique.<\/p>\n![\"logo](\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/logo-quiz-hero-optimized.png\"){kind=logo}
<\/div>Shoppers seek out Etsy for the personal connection they can forge with the shopkeepers there. Consumers can buy most necessities at Target, Amazon, or their local grocery store. But Etsy is known for its special, one-of-a-kind goods with authentic backstories.<\/p>\n
So, if you want to make sales, you must create a brand identity that communicates the essence of what your shop is about and builds confidence in your visitors.<\/p>\n
So, before you post your first listing, ask yourself these important questions:<\/p>\n
- \n
- What makes my merchandise unique?<\/strong><\/li>\n
- Who will want to buy my products?<\/strong><\/li>\n
- What can customers get from my Etsy shop that they can’t get anywhere else?<\/strong><\/li>\n
- What are my brand values?<\/strong><\/li>\n
- What is the most important part of my customer’s experience?
\n<\/strong><\/li>\n- What identity\/personality do I want my Etsy shop to project?<\/strong><\/li>\n<\/ul>\n
Your answers to these questions (and others like them) will build the core of your shop’s brand.\u00a0 Your business name<\/a>, your company logo<\/a>, your shop banner or cover photo, and the items you list should all be informed by these core brand ideas.
\n<\/strong><\/p>\nEtsy Branding Basics<\/h4>\n
Your shop has three major branded elements that you should be aware of:<\/p>\n
- \n
- your shop name<\/li>\n
- your avatar (usually a logo)<\/li>\n
- the shop banner or cover photo<\/li>\n<\/ul>\n
These are the primary tools you can use to communicate your brand in your Etsy shop. So, you’ll want to give them some real thought.<\/p>\n
Shop Name:<\/strong><\/p>\n
All business names should be brand-specific, memorable, and unique – this helps to set you apart from your competitors. But Etsy adds a few additional requirements for shop names. Shop names can’t include spaces, punctuation, or more than 20 characters. And each shop must have a unique name.<\/p>\n
Luckily, these requirements will work for you! They’ll force you to think of a short, interesting name. Those are generally the easiest to remember.<\/p>\n
Since punctuation and spaces are forbidden, use capitalization to ensure your name is understood. For example, “MyEtsyShop” is easier to read than “Myetsyshop.”<\/p>\n
Avatar:<\/strong><\/p>\n
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<\/p>\nYour logo should go in the shop avatar (your personal photo should already be featured under your shop owner profile).<\/p>\n
Like your shop name, your business brand should directly inform your logo.<\/p>\n
Whether your brand is high-end or casual will determine your choice of imagery and fonts. If your hand-made items are complex, consider a complex logo. Likewise, if your style is simple and minimalist, a simple and minimalist logo would be the better choice. You get the idea.<\/p>\n
In addition to ensuring your logo represents your brand, remember that Etsy provides a square field for your avatar. So, avoid long horizontal designs and choose a logo that will fit well inside a square.<\/p>\n
For a great example, check out ClaraLoo’s logo above.\u00a0 It has a simple, child-like, rustic charm perfectly reflects her playful, homey nursery decor. It’s also proportioned ideally to fit in the square avatar field.<\/p>\n
Need help creating your best logo? Let crowdspring help! Our creatives are standing by to design a unique and memorable, custom-branded logo for your Etsy shop<\/a>.<\/p>\n
- Who will want to buy my products?<\/strong><\/li>\n
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