![\"brand](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/07\/09131004\/brand-identity-grader-blog-cta-hero.png\")
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![\"two](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/06\/03111649\/pexels-cottonbro-5081925.jpg\")
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Optimizing a website for conversions is a never-ending process. After all, turning casual web visitors into paying customers usually takes a lot of effort.<\/p>\n
Today, the average eCommerce conversion rate is\u00a03.7% on desktop devices and 2.2% on mobile<\/a>.<\/p>\n Marketers must do more to turn their leads into buyers<\/a>.<\/strong><\/p>\n There are many effective strategies for boosting conversion rates on a website<\/a>. But, looking at recent consumer behavior reports, one of the best strategies for going forward might be to focus on adding social proof<\/a> to your website. There are several reasons for this.<\/p>\n According to PowerReviews<\/a>:<\/p>\n So, if you’re ready to do the work required to accelerate revenue, the following eight strategies are great ways to add social proof<\/a> to your website.<\/strong><\/p>\n One of the easiest ways to add social proof to your website is to display star ratings.<\/p>\n This strategy may seem basic \u2013 but it works.<\/p>\n Star ratings are essential when attempting to interest consumers. According to ReviewTrackers, 70% of online buyers<\/a> use rating filters when searching for businesses. And approximately one-third of all consumers only want to interact with companies whose average rating is higher than four stars.<\/p>\n One excellent way to add a splash of social proof to your site is to display star ratings. You could do something similar to Pixelmator<\/a>. This brand’s site points out the app’s average star rating and lists the received 5-star ratings.<\/p>\n Of course, this doesn’t mean that businesses should always strive to display a 5-star rating on their websites. Northwestern University suggests that the ideal average star rating falls between 4.2 and 5.5 stars<\/a>. Anything higher than that will raise suspicion about fake ratings and reviews.<\/p>\n And be sure that you incorporate social proof into your overall website design<\/a>. It should complement the design and not look like it was added as an afterthought.<\/p>\n\n
What is social proof?<\/h2>
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<\/div>\nStar ratings<\/h2>\n
![\"Pixelmator\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/06\/03112700\/pixelmator-1.png\"){kind=tracking}
<\/p>\nWant a free brand review?<\/div><\/div>Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div>\n