{"id":38423,"date":"2021-05-25T17:46:49","date_gmt":"2021-05-25T22:46:49","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=38423"},"modified":"2026-02-24T11:38:18","modified_gmt":"2026-02-24T17:38:18","slug":"start-online-tshirt-business","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/start-online-tshirt-business\/","title":{"rendered":"How to Start a Successful Online T-Shirt Business in 2024: The Definitive Guide"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-38426\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2021\/05\/13160043\/pexels-monstera-6311539.jpg\" alt=\"\" width=\"700\" height=\"467\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2021\/05\/13160043\/pexels-monstera-6311539.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2021\/05\/13160043\/pexels-monstera-6311539-300x200.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2021\/05\/13160043\/pexels-monstera-6311539-400x267.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\n<div class='header-cta' style='display:none'>\n  <span>Will your business idea succeed?<\/span>\n  <a href='https:\/\/www.crowdspring.com\/evaluate-your-startup-idea-quiz\/' class='btn btn-primary' target='_blank'>Take our quiz - completely confidential and free!<\/a>\n<\/div>\n<\/p>\n<p>T-shirts are timeless.<\/p>\n<p>They&#8217;re the ultimate fashion chameleon. T-shirts can dress up, dress down, and express the wearer&#8217;s unique personality. They&#8217;re always in demand.<\/p>\n<p>And starting a t-shirt business is easier than ever.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/blog\/how-to-start-ecommerce-business\/\" target=\"_blank\" rel=\"noopener\">E-commerce business<\/a> platforms and print-on-demand companies make it simple to start selling unique, one-of-a-kind t-shirts. This is why so many beginner entrepreneurs start a t-shirt company. Even experienced entrepreneurs love the t-shirt industry and often start t-shirt companies as side hustles.<\/p>\n<p>So, whether you&#8217;ve always wanted to run your own t-shirt company featuring your unique designs or just looking for an easy way to test the entrepreneurship waters, now is a perfect time to get started.<\/p>\n<p>Over the past fifteen years, our team has helped thousands of entrepreneurs start t-shirt and other clothing businesses in the U.S. and worldwide. We&#8217;ve helped some of them write business plans for t-shirt and clothing brands and lines and have helped many with <a href=\"https:\/\/www.crowdspring.com\/t-shirt-design\/\" target=\"_blank\" rel=\"noopener\">unique t-shirt designs<\/a>. And our expert designers have designed t-shirts for some of the world&#8217;s most popular brands, bands, and festivals. We frequently mentor entrepreneurs and business owners on starting e-commerce businesses, dropshipping business models, building new fashion brands, and other topics that drive success in the clothing industry. This guide shares our actionable insights, tips, best practices, and expertise.<\/p>\n<div class=\"featured-snippet\"><h2 class=\"title\">How to Start a Successful Online T-Shirt Business:<\/h2><div class=\"snippet-content\"><\/p>\n<ol>\n<li><a href=\"#brand\"><strong>Develop your t-shirt brand<\/strong><\/a><\/li>\n<li><a href=\"#fill\"><strong>Fill in the business blanks<\/strong><\/a><\/li>\n<li><a href=\"#crunch\"><strong>Crunch the numbers<\/strong><\/a><\/li>\n<li><a href=\"#plan\"><strong>Plan your t-shirt line<\/strong><\/a><\/li>\n<li><a href=\"#web\"><strong>Build your web presence<\/strong><\/a><\/li>\n<li><a href=\"#sales\"><strong>Create a sales plan<\/strong><\/a><\/li>\n<li><a href=\"#spread\"><strong>Spread the word<\/strong><\/a><\/li>\n<\/ol>\n<p><\/div><img decoding=\"async\" class=\"image\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/cs-200px.png\" \/><\/div>\n<p>Let&#8217;s get started.<\/p>\n<p><a id=\"brand\"><\/a><br \/>\n<div class=\"divider-snippet\"><div class=\"pre-title\">Step 1<\/div><h2 class=\"title\">Develop your t-shirt brand<\/h2><div class=\"snippet-content\"><\/p>\n<p>Step one of starting a successful t-shirt business? Develop your brand identity.<\/p>\n<p><\/div><img decoding=\"async\" class=\"logo\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/logo-pink-blue.png\"\/><\/div>\n<p>When you start your own t-shirt business, you cannot understate the importance of your <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-identity\/\" target=\"_blank\" rel=\"noopener\">visual identity<\/a> &#8211; especially in fashion.<\/p>\n<p>T-shirts are very personal because our clothing choices are one way we define our identity &#8211; to both ourselves and the world.<\/p>\n<p>As a result, the brands we choose to wear and the labels we display on our clothes become an extension of who we are and how we see ourselves.<\/p>\n<p>In particular, the millennial\u00a0generation has been shown to desire an authentic connection with their clothing brands. Fabrizio Moreira <a href=\"http:\/\/www.huffingtonpost.com\/entry\/building-a-startup-clothing-brand-in-a-fast-fashion_us_58efbd04e4b048372700d66b\" target=\"_blank\" rel=\"noopener\">writes<\/a>:<\/p>\n<blockquote><p>They want a brand \u201cexperience,\u201d they want authenticity. It follows, then, that having a message that resonates with these consumers, and staying authentic to that message, is one of the few ways to break into the cutthroat fashion industry as a small brand&#8230;<\/p><\/blockquote>\n<p>So, before you brainstorm your first t-shirt design and get ready to start your t-shirt company, ask yourself these important questions:<\/p>\n<ul>\n<li>What identity do I want my t-shirt brand to project?<\/li>\n<li>Who will want to wear my t-shirts? What is my target demographic?<\/li>\n<li>How saturated is the target market for my t-shirts?<\/li>\n<li>What can customers get from my t-shirt company that they can&#8217;t get anywhere else?<\/li>\n<li>What makes my t-shirts unique? Is it the material? The graphics? The message?<\/li>\n<li>Is there a price point representing a sweet spot in my target market?<\/li>\n<li>What is the most important part of my customer&#8217;s experience?<\/li>\n<\/ul>\n<p>Your answers to these questions (and others like them) will build the core of your t-shirt brand. All of your future <a href=\"https:\/\/www.crowdspring.com\/blog\/branding\/\" target=\"_blank\" rel=\"noopener\">branding<\/a> decisions should expand on these ideas. Your <a href=\"https:\/\/www.crowdspring.com\/naming-a-business-or-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">business name<\/a>, company logo, and <a href=\"https:\/\/www.crowdspring.com\/website-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">website design<\/a> should grow from the concepts you laid out here.<\/p>\n<p><div class=' hide-for-medium hide-for-large'><div style='padding: 10px 32px;text-align: center;background-position: center;background-color: #DA6D5A;background-repeat: no-repeat;background-size: contain;'><h2 style='font-size: 35px;line-height: 1.2; margin-top: 12px;color: white;'>Free Business Startup Kit<\/h2><p style='font-size: 18px;margin: 20px 0 30px;line-height: 1.5;color: white;'>Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p><img style='margin-bottom: 32px;' src='https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/inline-business-kit.png' \/><div style='display: flex; justify-content: center;'><ul style='list-style: none;text-align: left;font-size: 15px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> How to Start a Business Checklist<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i>Starting a Corporation Guide<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Is an LLC Right for You?<\/li><\/ul><ul style='list-style: none;text-align: left;font-size: 15px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Sole Proprietorship<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting Business Partnerships<\/li><\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Creating a Powerful Pitch Deck<\/li><\/ul><\/div><div style='margin-top: 14px;margin-bottom: 24px;text-align: center;'><a href='\/business-startup-kit\/' target='_blank' style='background: #23b3f1; color: white; padding: 16px 32px; border-radius: 2px; font-weight: 700;font-size:11px;'>Get your free startup kit<i class='fa fa-angle-right' style='font-size: 20px; vertical-align: middle; background: white; border-radius: 50%; padding: 4px 12px 4px 14px; color: black; margin: 0 -18px 0 16px;'><\/i><\/a><\/div><\/div><\/div><div class='show-for-medium hide-for-large'><div style='padding: 10px 32px;text-align: center;background-position: center;background-color: #DA6D5A;background-repeat: no-repeat;background-size: contain;'><h2 style='font-size: 45px;line-height: 1.2; margin-top: 12px;color: white;'>Free Business Startup Kit<\/h2><p style='font-size: 24px;margin: 20px 0 40px;line-height: 1.5;color: white;'>Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p><img style='margin-bottom: 32px;' src='https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/inline-business-kit.png' \/><div style='display: flex; justify-content: center;'><ul style='list-style: none;text-align: left;font-size: 18px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> How to Start a Business Checklist<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Corporation Guide<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Is an LLC Right for You?<\/li><\/ul><ul style='list-style: none;text-align: left;font-size: 18px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Sole Proprietorship<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting Business Partnerships<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Creating a Powerful Pitch Deck<\/li><\/ul><\/div><div style='margin-top: 14px;margin-bottom: 24px;text-align: center;'><a href='\/business-startup-kit\/' target='_blank' style='background: #23b3f1; color: white; padding: 16px 32px; border-radius: 2px; font-weight: 700;font-size:19.2px;'>Get your free startup kit<i class='fa fa-angle-right' style='font-size: 27px; vertical-align: middle; background: white; border-radius: 50%; padding: 4px 12px 4px 14px; color: black; margin: 0 -18px 0 16px;'><\/i><\/a><\/div><\/div><\/div><div class='show-for-large'><div style='padding: 10px 32px;text-align: center;background-position: center;background-color: #DA6D5A;background-repeat: no-repeat;background-size: contain;'><h2 style='font-size: 50px;line-height: 1.2; margin-top: 12px;color: white;'>Free Business Startup Kit<\/h2><p style='font-size: 24px;margin: 20px 0 40px;line-height: 1.5;color: white;'>Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p><img style='margin-bottom: 32px;' src='https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/inline-business-kit.png' \/><div style='display: flex; justify-content: center;'><ul style='list-style: none;text-align: left;font-size: 16px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> How to Start a Business Checklist<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Corporation Guide<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Is an LLC Right for You?<\/li><\/ul><ul style='list-style: none;text-align: left;font-size: 16px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Sole Proprietorship<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting Business Partnerships<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i>  Creating a Powerful Pitch Deck<\/li><\/ul><\/div><div style='margin-top: 14px;margin-bottom: 24px;text-align: center;'><a href='\/business-startup-kit\/' target='_blank' style='background: #23b3f1; color: white; padding: 16px 32px; border-radius: 2px; font-weight: 700;font-size:19.2px;'>Get your free startup kit<i class='fa fa-angle-right' style='font-size: 27px; vertical-align: middle; background: white; border-radius: 50%; padding: 4px 12px 4px 14px; color: black; margin: 0 -18px 0 16px;'><\/i><\/a><\/div><\/div><\/div><\/p>\n<p>So, take the time to think &#8211; <em>think<\/em> &#8211; about your t-shirt brand from the start. T-shirt businesses are popular entrepreneurial ventures because they&#8217;re so easy to start. That makes the market crowded.<\/p>\n<p>But customers are people. And people respond to authentic brands to which they can relate.<\/p>\n<p>So, develop a clear and authentic brand for your t-shirt company from Day One to increase your chances of success.<\/p>\n<h3>Choose your niche<\/h3>\n<p>Part of developing your t-shirt brand is figuring out who you are as an entrepreneur (and possibly designer) <em>and<\/em> your audience.<\/p>\n<p>You can&#8217;t sell to everyone.<\/p>\n<p>Trying to please everyone and do everything is impossible- and expensive. You&#8217;re more likely to succeed if you design t-shirts with a specific audience.<\/p>\n<p>For instance, if you sell only sustainably sourced t-shirts made with eco-friendly inks, that should be reflected in your brand. That will make identifying your business easier for people passionate about environmentally responsible apparel.<\/p>\n<p>So, you&#8217;ve got to define your niche <em>before<\/em> committing to a brand name or logo. Then you can choose a business name and obtain a custom logo that reflects your niche.<\/p>\n<p>Here are some t-shirt niche examples:<\/p>\n<ul>\n<li>High-performance athletic tees<\/li>\n<li>Sustainably sourced organic t-shirts<\/li>\n<li>Extra-comfy t-shirts for sleeping or lounging<\/li>\n<li>Locally-grounded tees celebrating history or cultural touchpoints<\/li>\n<li>Political or pop-culture references<\/li>\n<li>Limited-edition t-shirt designs that cycle quickly<\/li>\n<li>Exclusive members-only high-quality t-shirts<\/li>\n<\/ul>\n<p>These examples are only here to spark your imagination. Ground your niche in your authentic interests.<\/p>\n<p>But be sure to consider your <a href=\"https:\/\/www.crowdspring.com\/blog\/total-addressable-market\/\" target=\"_blank\" rel=\"noopener\">total addressable market<\/a>. Not every niche will support a lucrative opportunity for new entrants.<\/p>\n<p>Whatever niche you choose, make sure you&#8217;re passionate about it. That passion will come through in your t-shirt designs and your messaging. And your audience will appreciate and embrace the authenticity of your brand.<\/p>\n<p>So, what kind of t-shirts will you sell? And who are your unique customers?<\/p>\n<h3>Your visual brand<\/h3>\n<p>Every brand has visual components that help customers recognize and identify that brand.<\/p>\n<p>The most obvious visual component of your brand identity is your <a href=\"https:\/\/www.crowdspring.com\/logo-design\/\" target=\"_blank\" rel=\"noopener\">company logo<\/a>. However, many businesses also use specific <a href=\"https:\/\/www.crowdspring.com\/blog\/color-theory\/\" target=\"_blank\" rel=\"noopener\">brand colors<\/a>, an<a href=\"https:\/\/www.crowdspring.com\/illustration-and-graphic-design\/\" target=\"_blank\" rel=\"noopener\"> illustration system<\/a>, or other small signature graphic elements that help people remember them.<\/p>\n<p>These types of branding elements are important for every business. But they&#8217;re particularly crucial for t-shirt businesses.<\/p>\n<p>This is because <em>your logo should appear on your t-shirts<\/em> so that people can recognize that it&#8217;s from your online t-shirt store. So, your logo needs to jive with the designs on your shirts visually.<\/p>\n<p>As we mentioned above, your logo should be a visual extension of the kinds of shirts you&#8217;ll be selling. If it looks out of place, your t-shirts will suffer, and your brand will look bad.<\/p>\n<div class=\"featured-snippet\"><h2 class=\"title\">PRO TIP<\/h2><div class=\"snippet-content\"><\/p>\n<p>If you expand your visual brand identity with an illustration system or other signature graphic design elements, they can be incorporated into future t-shirt designs. So, it's a worthwhile investment that will pay you back in brand recognition and t-shirt revenues over time.<\/p>\n<p><\/div><img decoding=\"async\" class=\"image\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/cs-200px.png\" \/><\/div>\n<h3>The importance of trademarking<\/h3>\n<p>Finally, ensure you get a <a href=\"https:\/\/www.crowdspring.com\/blog\/what-you-need-to-know-about-small-business-trademarks\/\" target=\"_blank\" rel=\"noopener\">custom logo that can be <em>trademarked<\/em><\/a>.<\/p>\n<p>If you use a free logo generator to create your logo, you&#8217;ll get, at best, generic stock or clip art that cannot be legally trademarked.<\/p>\n<p>This means thousands of other businesses can create t-shirts that look just like <em>your<\/em> logo to cash in on your brand&#8217;s popularity. And there&#8217;s nothing that you can legally do about it.<\/p>\n<p><div class=' hide-for-medium hide-for-large'><div style='padding: 10px 32px;text-align: center;background-position: center;background-color: #DA6D5A;background-repeat: no-repeat;background-size: contain;'><h2 style='font-size: 35px;line-height: 1.2; margin-top: 12px;color: white;'>Free Business Startup Kit<\/h2><p style='font-size: 18px;margin: 20px 0 30px;line-height: 1.5;color: white;'>Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p><img style='margin-bottom: 32px;' src='https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/inline-business-kit.png' \/><div style='display: flex; justify-content: center;'><ul style='list-style: none;text-align: left;font-size: 15px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> How to Start a Business Checklist<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i>Starting a Corporation Guide<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Is an LLC Right for You?<\/li><\/ul><ul style='list-style: none;text-align: left;font-size: 15px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Sole Proprietorship<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting Business Partnerships<\/li><\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Creating a Powerful Pitch Deck<\/li><\/ul><\/div><div style='margin-top: 14px;margin-bottom: 24px;text-align: center;'><a href='\/business-startup-kit\/' target='_blank' style='background: #23b3f1; color: white; padding: 16px 32px; border-radius: 2px; font-weight: 700;font-size:11px;'>Get your free startup kit<i class='fa fa-angle-right' style='font-size: 20px; vertical-align: middle; background: white; border-radius: 50%; padding: 4px 12px 4px 14px; color: black; margin: 0 -18px 0 16px;'><\/i><\/a><\/div><\/div><\/div><div class='show-for-medium hide-for-large'><div style='padding: 10px 32px;text-align: center;background-position: center;background-color: #DA6D5A;background-repeat: no-repeat;background-size: contain;'><h2 style='font-size: 45px;line-height: 1.2; margin-top: 12px;color: white;'>Free Business Startup Kit<\/h2><p style='font-size: 24px;margin: 20px 0 40px;line-height: 1.5;color: white;'>Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p><img style='margin-bottom: 32px;' src='https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/inline-business-kit.png' \/><div style='display: flex; justify-content: center;'><ul style='list-style: none;text-align: left;font-size: 18px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> How to Start a Business Checklist<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Corporation Guide<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Is an LLC Right for You?<\/li><\/ul><ul style='list-style: none;text-align: left;font-size: 18px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Sole Proprietorship<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting Business Partnerships<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Creating a Powerful Pitch Deck<\/li><\/ul><\/div><div style='margin-top: 14px;margin-bottom: 24px;text-align: center;'><a href='\/business-startup-kit\/' target='_blank' style='background: #23b3f1; color: white; padding: 16px 32px; border-radius: 2px; font-weight: 700;font-size:19.2px;'>Get your free startup kit<i class='fa fa-angle-right' style='font-size: 27px; vertical-align: middle; background: white; border-radius: 50%; padding: 4px 12px 4px 14px; color: black; margin: 0 -18px 0 16px;'><\/i><\/a><\/div><\/div><\/div><div class='show-for-large'><div style='padding: 10px 32px;text-align: center;background-position: center;background-color: #DA6D5A;background-repeat: no-repeat;background-size: contain;'><h2 style='font-size: 50px;line-height: 1.2; margin-top: 12px;color: white;'>Free Business Startup Kit<\/h2><p style='font-size: 24px;margin: 20px 0 40px;line-height: 1.5;color: white;'>Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p><img style='margin-bottom: 32px;' src='https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/inline-business-kit.png' \/><div style='display: flex; justify-content: center;'><ul style='list-style: none;text-align: left;font-size: 16px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> How to Start a Business Checklist<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Corporation Guide<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Is an LLC Right for You?<\/li><\/ul><ul style='list-style: none;text-align: left;font-size: 16px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Sole Proprietorship<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting Business Partnerships<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i>  Creating a Powerful Pitch Deck<\/li><\/ul><\/div><div style='margin-top: 14px;margin-bottom: 24px;text-align: center;'><a href='\/business-startup-kit\/' target='_blank' style='background: #23b3f1; color: white; padding: 16px 32px; border-radius: 2px; font-weight: 700;font-size:19.2px;'>Get your free startup kit<i class='fa fa-angle-right' style='font-size: 27px; vertical-align: middle; background: white; border-radius: 50%; padding: 4px 12px 4px 14px; color: black; margin: 0 -18px 0 16px;'><\/i><\/a><\/div><\/div><\/div><\/p>\n<p>So, whether you get your logo at crowdspring (prices start at $299), or pay a design agency big bucks to do it, make sure you get a custom logo that will serve your t-shirt business as it grows and that you can legally protect.<\/p>\n<p><a id=\"fill\"><\/a><br \/>\n<div class=\"divider-snippet\"><div class=\"pre-title\">Step 2<\/div><h2 class=\"title\">Fill in the business blanks<\/h2><div class=\"snippet-content\"><\/p>\n<p>Once you define your brand, you can think about the vitally important details of starting and running a t-shirt company. From choosing a t-shirt business structure to pricing, licensing, and permits to a business plan...<\/p>\n<p><\/div><img decoding=\"async\" class=\"logo\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/logo-pink-blue.png\"\/><\/div>\n<p>Starting a t-shirt company is pretty easy. But it&#8217;s still a business. And starting any new business involves jumping through a few hoops.<\/p>\n<h3>Hoop One: What&#8217;s your business structure?<\/h3>\n<p>The first hoop is to choose the <a href=\"https:\/\/www.crowdspring.com\/blog\/types-of-businesses\/\" target=\"_blank\" rel=\"noopener noreferrer\">business structure<\/a> for your new t-shirt business. Sole proprietorship or <a href=\"https:\/\/www.crowdspring.com\/how-to-form-an-llc\/\" target=\"_blank\" rel=\"noopener\">LLC<\/a>? Incorporate or <a href=\"https:\/\/www.crowdspring.com\/blog\/partnership\/\" target=\"_blank\" rel=\"noopener\">register a partnership<\/a>?<\/p>\n<p>If you want to launch your t-shirt company quickly, a Sole Proprietorship may be the right choice. But give this some real thought. Your business structure can impact all sorts of things &#8211; like your personal liability for the company and how you&#8217;ll pay taxes.<\/p>\n<p><div style='margin-top: 30px; margin-bottom: 30px; margin-left: 0px; margin-right: 0px; padding: 20px; background-color:#D8EBFE;'><p style='margin: 20px;'><span style='color:#000000; font-weight:bold;'><i class='fa fa-star'><\/i> Hire an expert to form your company and save time.<\/span> Our trusted partners can help: <b><a href='https:\/\/shareasale.com\/r.cfm?b=2378161&u=3406575&m=69959&urllink=&afftrack=' rel='nofollow'>Northwest ($39 + state fee)<\/b><\/a> or <b><a href='https:\/\/shareasale.com\/r.cfm?b=617326&u=3406575&m=53954&urllink=orders%2Eincfile%2Ecom%2Fform%2Dorder%2Dnow%2Ephp&afftrack=' rel='nofollow'>Bizee ($199 + state fee)<\/b><\/a>.<br\/><br\/>We recommend Northwest. After evaluating the leading registration companies, Northwest stands out as our top choice due to its competitive pricing, exceptional customer support, and commitment to privacy.<br\/><br>Pay just $39 + state fees and you'll get a free year of registered agent service, articles of organization, privacy, and client support from local experts.<\/p><\/div><\/p>\n<p>So, making the right (or wrong) choice can affect your business in many ways.<\/p>\n<h3>Hoop Two: Paperwork? What paperwork?<\/h3>\n<p>After you clear the legal business structure hoop, you must file the necessary paperwork.<\/p>\n<p>The <a href=\"https:\/\/www.sba.gov\/starting-business\/business-licenses-permits\/state-licenses-permits\" target=\"_blank\" rel=\"noopener noreferrer\">U.S. Small Business Administration<\/a> tells us that a <a href=\"https:\/\/www.crowdspring.com\/blog\/starting-a-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">license or permit<\/a> is necessary for virtually every new business type. Their website has all of the info you need to find out what sort of license or permit you&#8217;ll need to <a href=\"https:\/\/www.crowdspring.com\/blog\/starting-a-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">start a business<\/a> in your state.<\/p>\n<p class=\"p1\">Remember that most states require you to register your new business if the <em>trade name<\/em> under which you operate your business differs from the <em>legal business name<\/em>.<\/p>\n<p class=\"p1\">For example, if your registered t-shirt company is an LLC and is named Three Sisters, LLC, you can&#8217;t operate that business lawfully in most states if you\u2019re selling products under the trade name Three Tigers. That\u2019s because the registered name and your trade name are different.<\/p>\n<p class=\"p1\">Fortunately, this isn&#8217;t a difficult problem to solve. You can simply register your actual trade name with your state (and\/or local government) by filing a \u201cdoing business as\u201d (DBA) certificate.<\/p>\n<p class=\"p1\">DBAs are also commonly called \u201cassumed name,\u201d \u201cfictitious business name,\u201d or \u201ctrade name.\u201d<\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.crowdspring.com\/dba-state-requirements\/\" target=\"_blank\" rel=\"noopener\">Here\u2019s a terrific resource that explains what a DBA is, the DBA state requirements, and how to file a DBA\u00a0for your business in all 50 states and U.S. territories.<\/a><\/p>\n<h3>Hoop Three: Do you have a plan for your business?<\/h3>\n<p>Is the paperwork all squared away? Then it&#8217;s time to think about the specifics of your business.<\/p>\n<p>Your <a href=\"https:\/\/www.crowdspring.com\/how-to-write-a-business-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\">business plan<\/a> should include (at minimum) a statement about your t-shirt brand, a general description of your products (t-shirts, hoodies, anything else?), and a strategy for how you plan to sell them. The plan doesn&#8217;t need to be lengthy. Many outstanding <a href=\"https:\/\/www.crowdspring.com\/how-to-write-a-business-plan\/one-page-business-plan\/\" target=\"_blank\" rel=\"noopener\">one-page business plan templates<\/a> can help you start quickly.<\/p>\n<p>This is when you need to decide what kind of t-shirt company you will run in the first place.<\/p>\n<p>Here are the two most common options:<\/p>\n<h4>Print-on-Demand<\/h4>\n<p>This business model, a variant of <a href=\"https:\/\/appscenic.com\/\" target=\"_blank\" rel=\"noopener\">dropshipping business models<\/a>, enlists the aid of a third-party vendor to print and ship pre-existing garments (like t-shirts and hoodies) to your customers.<\/p>\n<p>You provide custom designs. Your print-on-demand (POD) vendor then applies the designs and ships the finished t-shirts to your customers as orders come in. So, you don&#8217;t have to store inventory, decorate shirts, or manage fulfillment (packaging\/shipping).<\/p>\n<p>Some print-on-demand companies,\u00a0like <a href=\"https:\/\/www.printful.com\/\" target=\"_blank\" rel=\"noopener\">Printful<\/a>, even provide convenient mock-up generators (more about mock-ups below).<\/p>\n<p>But, not all POD vendors are created equal. Here are some variables to consider when choosing a POD vendor:<\/p>\n<ul>\n<li>Do they carry quality shirts that will satisfy your customers?<\/li>\n<li>What printing techniques do they offer? Can they execute your designs well?<\/li>\n<li>How long do they take to print and fulfill orders?<\/li>\n<li>Do they offer a wide range of t-shirt styles that will appeal to your customers?<\/li>\n<li>What profit margin do they offer?<\/li>\n<li>Do they integrate with the e-commerce platform you plan to use?<\/li>\n<li>What other services do they offer that may make your business easier to run?<\/li>\n<\/ul>\n<p>This is one of the easiest t-shirt business models to set up. It works well for entrepreneurs who want to start quickly and without a large financial investment. But remember that some of your revenue goes to the third-party vendor that prints and fulfills your orders.<\/p>\n<p><strong>Pros for the print-on-demand business model<\/strong><\/p>\n<ul>\n<li>Typically, no (or low) set-up costs<\/li>\n<li>High-quality prints (if you pick a good vendor)<\/li>\n<li>Unlimited color options (but remember that price increases with the number of colors)<\/li>\n<li>Ideal for small order quantities or one-off prints<\/li>\n<li>Offers many different clothing options (t-shirts, hoodies, hats, jackets, leggings, socks, dresses, etc.)<\/li>\n<\/ul>\n<p><strong>Cons for the print-on-demand business model<\/strong><\/p>\n<ul>\n<li>Not cost-effective for large quantities<\/li>\n<li>Few vendors offer volume discounts<\/li>\n<li>Minimal print product selection (you&#8217;re limited to what the vendor offers)<\/li>\n<li>Few customized finishing options (tags, labels, packaging, etc.)<\/li>\n<\/ul>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #DA6D5A\"><div class=\"title centered\">How much is a great logo worth to your business?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/logo-quiz-hero-optimized.png\" alt=\"logo designer sitting in front of a computer\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Answer 5 quick questions & gain 15 valuable insights to drive customer loyalty and business growth.<\/div><a target=\"_blank\" class=\"btn btn-primary\" href=\"https:\/\/www.crowdspring.com\/logo-quiz\/\">Start the free quiz now!<\/a><\/div><\/div><\/div><\/p>\n<h4>Custom wholesale<\/h4>\n<p>Custom wholesale t-shirt businesses purchase pre-made wholesale tees and then customize them by hand.<\/p>\n<p>You can print, applique, embroider, or otherwise embellish the existing t-shirts to fit your vision and make custom shirts.<\/p>\n<p>This model allows maximum creativity when selling t-shirts but requires more time, effort, and financial investment than the print-on-demand model.<\/p>\n<p>You must purchase t-shirt inventory upfront and pay for the materials and labor to customize them. You&#8217;ll also need to store the inventory, acquire a space to customize the shirts, and fulfill your orders.<\/p>\n<p>However, you&#8217;ll take home more of your profits than the print-on-demand model since there&#8217;s no third party to pay.<\/p>\n<p><strong>Pros for the custom wholesale business model<\/strong><\/p>\n<ul>\n<li>Very cost-effective in large production runs of a single shirt type<\/li>\n<li>Most vendors offer substantial volume discounts<\/li>\n<li>Lower costs mean bigger profit margins for you<\/li>\n<li>Ultimate design freedom &#8211; decorate your t-shirts in any technique you choose<\/li>\n<\/ul>\n<p><strong>Cons for the custom wholesale business model<\/strong><\/p>\n<ul>\n<li>Not cost-effective for big clothing lines with different items, colors, and sizes<\/li>\n<li>Embellishing or decorating t-shirts can be time-consuming<\/li>\n<li>Minimum orders typically require 10 to 25 units per color\/size<\/li>\n<li>You\u2019ll need to figure out how to manage inventory and shipping (either do it yourself or hire a separate vendor for warehousing and fulfillment)<\/li>\n<\/ul>\n<p>Be sure to investigate several vendors to find the best fit for you.<\/p>\n<p>Hitting your target price point for your t-shirt line relies on finding the right business model and the <a href=\"https:\/\/leelinesourcing.com\/china-dropshipping-suppliers\/\" target=\"_blank\" rel=\"noopener\">right partner or vendors<\/a> to help you create and fulfill that line. Your product costs will be key factors in the future success or failure of your t-shirt company.<\/p>\n<p>You may want to include your anticipated business model, pricing structure, customer demographics, and estimated spending power in a detailed business plan.<\/p>\n<p>Plan for all the necessary legal and logistical business considerations with a solid business plan, and you&#8217;ll create a strong foundation for your t-shirt company&#8217;s successful future.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #000630\"><div class=\"title centered\">WANT HELP DEFINING YOUR CLOTHING BRAND?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/creative-illustration-hero.png\" alt=\"brand identity guide illustration\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Build a stronger clothing brand with these five key insights.<\/div><div>\n<script>\nfunction submitForm_drip_form(oFormElement) {\n  var xhr = new XMLHttpRequest();\n  xhr.onload = function() { \n    if (xhr.status == 200 || xhr.status == 202) {\n      var formEl = document.getElementById(\"drip_form\");\n      var doneEl = document.getElementById(\"done_drip_form\");\n      formEl.style = \"display: none\";\n      doneEl.style = \"display: block\";\n    } else {\n      alert(xhr.responseText);\n    }\n  }\n  var formData = new FormData(oFormElement);\n  grecaptcha.execute(\"6LcyQTUpAAAAAC5ZPtCYQzRWKR732_LmqInv9YSK\", { action: \"external_bumblebee_lead\" }).then((token) => {\n    formData.set(\"recaptcha_token\", token);\n    xhr.open(oFormElement.method, oFormElement.action, true);\n    xhr.setRequestHeader(\"x-frontendurl\", window.location.href);\n    xhr.send(formData);\n  });\n\n  return false;\n  }\n<\/script>\n<div id=\"done_drip_form\" class=\"done\">\n      <div class=\"success-title\">\n        <i class=\"fa fa-check-circle\"><\/i><br\/> Look for our key insights in your email inbox.\n      <\/div><\/div><form id=\"drip_form\" action=\"https:\/\/www.crowdspring.com\/api\/v1\/bb\/external_leads\/\" method=\"post\" onsubmit=\"return submitForm_drip_form(this);\">\n      <div class=\"form-group\">\n        <input type=\"email\" name=\"email\" class=\"form-control\" id=\"mce-EMAIL\" required=\"true\"\/>\n        <label html_for=\"mce-EMAIL\" class=\"form-label\">Email Address<\/label>\n      <\/div> \n      <div style=\"position: absolute; left: -5000px\" aria-hidden=\"true\">\n\t<input type=\"text\" value=\"clothing.brand.education\" tabindex=\"-1\" name=\"tags\" readonly=\"true\"\/>\n        <input type=\"text\" value=\"true\" tabindex=\"-1\" name=\"add_country_tier_suffix\" readonly=\"true\"\/>\n      <\/div><input type=\"submit\" value=\"Get the insights\" class=\"btn btn-primary\" \/><p class=\"notice\"> <\/form><\/div><\/div><\/div><\/div><\/p>\n<p><a id=\"crunch\"><\/a><br \/>\n<div class=\"divider-snippet\"><div class=\"pre-title\">Step 3<\/div><h2 class=\"title\">Crunch the numbers<\/h2><div class=\"snippet-content\"><\/p>\n<p>When starting any new business, you <em>have to<\/em> understand the numbers.<\/p>\n<p>But not all numbers are equally important to all businesses.<\/p>\n<p><\/div><img decoding=\"async\" class=\"logo\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/logo-pink-blue.png\"\/><\/div>\n<p>For a t-shirt business, you&#8217;ll want to track your sales and profits to ensure that your t-shirt business is profitable. But there&#8217;s much more to think about before you can get there. When starting a t-shirt company, begin by assessing your <a href=\"https:\/\/www.crowdspring.com\/blog\/starting-a-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">start-up costs<\/a>.<\/p>\n<p>While your business model (dropship vs. custom wholesale) impacts the costs of running a t-shirt company, some costs are common across all business models. When you start your own t-shirt business, these costs will include the following:<\/p>\n<ul>\n<li>your brand design (logo, business cards, and website)<\/li>\n<li>any national, state, or local license or permit fees<\/li>\n<li>deposits and rent for a physical work location (if you plan to lease your workspace)<\/li>\n<li>basic infrastructural costs like phone and internet service, invoicing software, e-commerce expenses, etc&#8230;<\/li>\n<li>marketing and advertising costs<\/li>\n<li>hourly wages to cover your labor time<\/li>\n<\/ul>\n<p>Once you know how much it will cost to get your t-shirt company started, compare that with the funds you have. Then plan how you&#8217;ll make up any difference.<\/p>\n<p>Unlike most businesses, you can start a t-shirt business with little money. For example, people looking to <a href=\"https:\/\/www.crowdspring.com\/blog\/how-to-start-a-trucking-company\/\" target=\"_blank\" rel=\"noopener\">start a trucking company<\/a> must consider the cost of expensive trucks, trailers, insurance, etc.<\/p>\n<p>But a t-shirt business doesn&#8217;t require a lot of capital, and most people don&#8217;t need additional funding. But even if you need to secure financing,\u00a0 numerous <a href=\"https:\/\/www.crowdspring.com\/blog\/business-financing-options\/\" target=\"_blank\" rel=\"noopener\">business financing<\/a> options might be available.<\/p>\n<p>If you plan to work with pre-made wholesale garments, you&#8217;ll want to shop for the best prices at your quality point to hit your target price point.<\/p>\n<p>If you plan to <a href=\"https:\/\/www.pluginhive.com\/shopify-print-on-demand\/\" target=\"_blank\" rel=\"noopener\">print on demand<\/a> and dropship\u00a0t-shirts, that won&#8217;t be a concern. But, you will want to research which POD businesses offer you the best profit margins since you&#8217;ll share your revenue with them.<\/p>\n<p>Running smart calculations to determine how much it will cost to start your t-shirt company will allow you to plan your pricing strategy.<\/p>\n<h3>Setting your prices<\/h3>\n<p>To create a smart and effective pricing strategy when selling t-shirts, you must start by knowing how much it costs to produce your clothing items &#8211; also known as cost-per-unit or &#8220;CPU.&#8221; The small business finance experts at Bond Street <a href=\"https:\/\/bondstreet.com\/how-to-price-clothing\/\" target=\"_blank\" rel=\"noopener noreferrer\">explain<\/a>:<\/p>\n<blockquote><p>Most businesses in the apparel world use a cost-based pricing strategy, in which the final cost to the consumer ultimately comes from the cost of producing that product.<\/p><\/blockquote>\n<p>Your print-on-demand partner should be able to provide you with a CPU. But, if you go wholesale, you&#8217;ll have to calculate your CPU, including the t-shirts and additional printing or customization costs.<\/p>\n<p>The CPU is only a starting point. It&#8217;s also important to bake the cost of running your business (and some profit!) into your t-shirt prices. Otherwise, it will be difficult to sustain your business over time.<\/p>\n<p>Aim for prices <a href=\"https:\/\/www.entrepreneur.com\/article\/247575\" target=\"_blank\" rel=\"noopener noreferrer\">30% &#8211; 50% higher than your expenses<\/a> to ensure a profit. Profit is, after all, essential to your business&#8217;s success.<\/p>\n<h4>Competitor pricing<\/h4>\n<p>Once you&#8217;ve done the math, it&#8217;s time to start considering the less-tangible aspects of pricing &#8211; competitor pricing and perceived value. These factors help you pick a price point that makes sense for you and resonates with your target market.<\/p>\n<p>Your potential customers are shopping for more than just <em>your<\/em> t-shirts. They&#8217;re shopping with your competitors, too.<\/p>\n<p>And they know how much your competitors are charging. Consciously or not, they&#8217;re gathering data about what products like yours should cost.<\/p>\n<p>You must also understand your target market and what your competitors charge.<\/p>\n<p>You might feel your t-shirts are worth more; or want to charge less than your competitors. And that&#8217;s okay.<\/p>\n<p>But, if you&#8217;re completely unaware of what your competitors charge, you may miss the mark entirely &#8211; either costing you profit if you charge too little or sales if you charge too much.<\/p>\n<h4>Perceived value<\/h4>\n<p>Perceived value is the amount that a customer thinks a product is worth.\u00a0 And your competitor&#8217;s prices are a part of that perception. But not the whole picture.<\/p>\n<p>How your t-shirts look plays a role. How your t-shirts feel plays a role. But your branding can influence how your product is perceived, as well.<\/p>\n<p>A classy logo, professional website, and <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-positioning\/\" target=\"_blank\" rel=\"noopener\">high-end brand positioning<\/a> will produce a higher perceived value than a poor logo and amateurish website.<\/p>\n<p>So, remember to consider your brand and your competitor&#8217;s pricing when creating the pricing strategy for your t-shirts.<\/p>\n<p>Check out <a href=\"https:\/\/www.realthread.com\/blog\/pricing-protips-a-guide-to-pricing-your-tshirts-for-retail-2017-06-22\" target=\"_blank\" rel=\"noopener\">this article for more details<\/a>\u00a0about pricing your t-shirts.<\/p>\n<p><a id=\"plan\"><\/a><br \/>\n<div class=\"divider-snippet\"><div class=\"pre-title\">Step 4<\/div><h2 class=\"title\">Plan your t-shirt line<\/h2><div class=\"snippet-content\"><\/p>\n<p>Starting a t-shirt company is a business.<\/p>\n<p>But there's plenty of room for creativity in that business. Planning your first collection is an integral step in the process. And this is where your creativity can shine. So, let's talk about how to get started.<\/p>\n<p><\/div><img decoding=\"async\" class=\"logo\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/logo-pink-blue.png\"\/><\/div>\n<p>It&#8217;s time to (temporarily) put aside the business side of things and start thinking about the t-shirts themselves.<\/p>\n<p>Your first t-shirts should reflect your brand&#8217;s essence and properly introduce your unique design perspective. So, refer back to your brand concept and niche for inspiration.<\/p>\n<p>People need time and repeated exposure to know your design aesthetic and brand. Your first t-shirts must show your audience what sort of quality, designs, and messaging they can expect from your brand consistently.<\/p>\n<p>Consistency is key.<\/p>\n<p>So, if you&#8217;re a designer, now is the time to create t-shirt designs that reflect you and the brand you&#8217;re creating. But, if you&#8217;re an entrepreneur who is not a designer, it&#8217;s time to find trusted designers to help you create original t-shirt designs.<\/p>\n<p>This is a perfect job for the creatives at crowdspring. Holding a single custom <a href=\"https:\/\/www.crowdspring.com\/t-shirt-design\/\" target=\"_blank\" rel=\"noopener\">t-shirt design<\/a> project based on your brand concepts will deliver dozens of t-shirt designs for you to choose from.<\/p>\n<p>You&#8217;ll have the opportunity to collaborate with many designers at once. This collaborative process ensures that your unique brand will shine through. And you can award and purchase as many designs as you like.<\/p>\n<p>Uniqueness and authenticity are the elements that will help to set your t-shirt company apart in the crowded fashion marketplace. So, however you acquire your designs, ensure they reflect your aesthetic.<\/p>\n<h3>Types of t-shirt printing and decoration<\/h3>\n<p>When planning your t-shirt designs, knowing your options for executing those designs is helpful.<\/p>\n<p>There are many printing and decoration options. Here are a few you should know&#8230;<\/p>\n<h4>Screen or silk screen printing<\/h4>\n<p>Screen printing involves creating a custom stencil of your design, which is applied to the screen. The screen (with stencil) is laid over the t-shirt, and ink is applied. The negative space in the stencil is filled with ink, transferring your design to the t-shirt.<\/p>\n<p>Screen printing is great for creating perfectly identical prints. But, each screen can only be used with a single dye color. So, it can get expensive to screen print complex designs with many colors.<\/p>\n<h4>Heat transfer<\/h4>\n<p>Heat transfer uses a special heat transfer paper that allows your design to be melted into the fibers of the t-shirt.<\/p>\n<p>Your design is printed onto the heat transfer material. The design is laid in place and melted into the t-shirt using a heat press. The design on top remains unaffected by the heat transfer process.<\/p>\n<p>Heat transfer is great for complex, multi-color designs. And, it&#8217;s economical for small runs of shirts. But, it can change the fabric&#8217;s hand (or feel), making it stiffer.<\/p>\n<h4>Embroidery<\/h4>\n<p>Consider embroidery if you&#8217;re looking for a dimensional effect in your design.<\/p>\n<p>Embroidery software will transform your design into electronic instructions for an embroidery machine. The machine then stitches your design into t-shirts using appropriately colored threads.<\/p>\n<p>Embroidery requires your t-shirt to be made of relatively sturdy fabric; otherwise, the embroidered threads will overwhelm the weaker fabric. This causes the fabric to pucker or sag. So, choose t-shirts that can stand up to the embroidery process.<\/p>\n<p>Embroidery provides a unique visual effect that looks unlike any other decoration technique.<\/p>\n<h4>Direct-to-garment printing<\/h4>\n<p>Direct-to-garment printing is exactly what it sounds like. This process prints fabric inks directly onto the t-shirt using an inkjet printer.<\/p>\n<p>The pros of this process are that it can produce very crisp, complex images and leaves the fabric feeling pleasantly soft. The cons are that it tends to fade quickly, and the print quality is entirely dependent on the quality of the printing machine.<\/p>\n<p>So, ask for samples from a vendor before agreeing to do business with them.<\/p>\n<h4>Appliqu\u00e9<\/h4>\n<p>An appliqu\u00e9 is a fabric patch or design sewn directly to the shirt&#8217;s surface.<\/p>\n<p>The finished effect is 3-dimensional and can create a wonderful tactile experience depending on the fabrics used.<\/p>\n<p>The opportunities for color, pattern, and overall design are limited only by your imagination.<\/p>\n<p>You&#8217;re unlikely to find a Print on Demand company offering appliqu\u00e9 services. But, if you like the look of appliqu\u00e9, you can do it yourself or hire stitchers to do it for you.<\/p>\n<p>This is a labor-intensive process, but the final product has the potential to be more like a work of art than &#8220;just a t-shirt.&#8221;<\/p>\n<h3>Mock-ups<\/h3>\n<p>If you plan to sell your t-shirts online (which you should because it&#8217;s quick, easy, and cost-effective), you&#8217;ll need t-shirt mock-ups.<\/p>\n<p>Mock-ups are images showing your finished t-shirts. These images are placed on your online business store so customers will know what your t-shirts look like.<\/p>\n<p>It&#8217;s best to have mock-ups of each design in every color and available t-shirt style. People want to know exactly what they&#8217;re buying.<\/p>\n<p>And accurate mock-ups give people the confidence to choose a shirt they like.<\/p>\n<p>Once your t-shirt company is up and running (and bringing in profit!), you can set your business apart from the competition by replacing generic mock-ups with uniquely styled photos of your t-shirts that reflect your brand. Hire models that look like your ideal customers, and style the photos to appeal to your audience.<\/p>\n<p>But to get started, t-shirt mock-ups are all you need to show off your t-shirt designs to prospective customers.<\/p>\n<p><a id=\"web\"><\/a><br \/>\n<div class=\"divider-snippet\"><div class=\"pre-title\">Step 5<\/div><h2 class=\"title\">Build your website<\/h2><div class=\"snippet-content\"><\/p>\n<p>Your website is one of your t-shirt company's most important ambassadors. It may be the core vehicle by which you do business. So, this is not a place to cut corners.<\/p>\n<p><\/div><img decoding=\"async\" class=\"logo\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/logo-pink-blue.png\"\/><\/div>\n<p>The most cost-effective way to start a t-shirt company is with an online store.<\/p>\n<p><a href=\"https:\/\/www.cloudways.com\/en\/ecommerce-hosting\" target=\"_blank\" rel=\"noopener\">E-commerce website hosting<\/a>, e-commerce platform fees, and up-front web design costs will be cheaper than paying rent on a brick-and-mortar storefront.<\/p>\n<p>Your website has two major aspects to consider &#8211; appearance and function.<\/p>\n<h3>Website appearance<\/h3>\n<p>Your <a href=\"https:\/\/www.crowdspring.com\/website-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">website design<\/a> must reflect your t-shirt brand. Visitors should understand your business&#8217;s personality and what sort of t-shirts they can expect to buy from you as soon as they arrive.<\/p>\n<p>Your website&#8217;s visual design and marketing copy will help communicate this vital information. Here are some suggestions:<\/p>\n<ul>\n<li>Use your brand&#8217;s colors.<\/li>\n<li>Prominently feature your logo.<\/li>\n<li>Write marketing copy with your target audience in mind.<\/li>\n<li>Showcase clear, professional mock-ups (and upgrade to custom photos of your t-shirts asap).<\/li>\n<li>Choose a font that&#8217;s easy to read and reflects your brand personality.<\/li>\n<li>Don&#8217;t let design elements overwhelm the copy or pictures of your t-shirts &#8211; white space is your friend.<\/li>\n<\/ul>\n<p>Besides being a brand ambassador, your business website is a great venue for showing off your t-shirt designs to a wide audience.<\/p>\n<p>Augmenting your website with styled photos of people wearing your t-shirts will inspire shoppers, allow people to relate to your designs, and encourage visitors to imagine themselves in your t-shirts.<\/p>\n<p>If your photos resonate with a visitor, the chances are that they&#8217;ll purchase your items &#8211; or, at least, wish they could.<\/p>\n<p>Finally, a strong website design will lend credibility and legitimacy to your business.<\/p>\n<p>To learn more about great website design, check out <a href=\"https:\/\/www.crowdspring.com\/blog\/website-design-best-practices-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Grow Your Small Business With These 7 Website Design Best Practices<\/a> and <a href=\"https:\/\/www.crowdspring.com\/blog\/web-design-trends-2022\/\" target=\"_blank\" rel=\"noopener noreferrer\">11 Biggest Web Design Trends for 2022<\/a>.<\/p>\n<p>Other options exist if web design is not among your many DIY skills. For example, if you already use the Magento platform, extensions like <a href=\"https:\/\/www.mageplaza.com\/magento-2-shop-by-brand\/\" target=\"_blank\" rel=\"noopener\">Magento 2 shop by brand<\/a> can help you build brand pages.<\/p>\n<h3>Website functionality<\/h3>\n<p>A website&#8217;s functionality is just as important as its appearance.<\/p>\n<p>Your website has got to be easy to use &#8211; or people will leave. Prioritize these functions&#8230;<\/p>\n<ul>\n<li><strong>Load speed.<\/strong> Your website should load quickly. For every extra second it takes your website to load, potential customers click away.<\/li>\n<li><strong> Navigation.<\/strong> Your website should be easy to navigate. They&#8217;ll leave if folks can&#8217;t figure out how to shop or where the FAQs are.<\/li>\n<li><strong>Customer support.<\/strong> It should be easy to reach customer support. Nothing screams &#8220;SCAM BUSINESS&#8221; quite as loudly as a website without customer support contact info.<\/li>\n<li><strong>E-commerce.<\/strong> It&#8217;s gotta be easy for people to buy your t-shirts online. The harder it is to complete the shopping process, the less likely it becomes to complete their purchases. (More on choosing an e-commerce platform in the next section &#8211; Create a sales plan.)<\/li>\n<\/ul>\n<p>A website that&#8217;s difficult to figure out or doesn&#8217;t work well reflects poorly on your business. It raises questions about your credibility and undermines customer trust. This will hurt your sales.<\/p>\n<p>A website that people can navigate quickly and easily to buy your t-shirts will lead to more successful purchases &#8211; and higher revenue for you.<\/p>\n<p><a id=\"sales\"><\/a><br \/>\n<div class=\"divider-snippet\"><div class=\"pre-title\">Step 6<\/div><h2 class=\"title\">Create a sales plan<\/h2><div class=\"snippet-content\"><\/p>\n<p>There's more to building a t-shirt company than making t-shirts. Getting people to buy your shirts is a challenge in itself. It's time to create your sales plan.<\/p>\n<p><\/div><img decoding=\"async\" class=\"logo\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/logo-pink-blue.png\"\/><\/div>\n<p>Where do you plan to sell your t-shirts? In an online shop? In a brick-and-mortar store of your own? Or maybe you want to sell in local boutiques with many different <a href=\"https:\/\/www.crowdspring.com\/blog\/clothing_brand_business_tips\/\" target=\"_blank\" rel=\"noopener\">clothing lines<\/a>?<\/p>\n<p>We encourage you to sell online from the start because it&#8217;s easiest to get an online store up and running. There are no monthly rent, mortgage, or property taxes to pay and no retail fixtures to buy when you operate an online store.<\/p>\n<p>But there are many options &#8211; including selling in physical stores. And once your t-shirt company starts to make a profit, you may find that it&#8217;s time to expand your business into another channel. So, consider the pros and cons of each option.<\/p>\n<p>Your <a href=\"https:\/\/www.crowdspring.com\/blog\/starting-a-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales plan<\/a> should be comprehensive. You&#8217;ll want to <a href=\"https:\/\/www.crowdspring.com\/blog\/marketing-plan\/\" target=\"_blank\" rel=\"noopener\">develop both an overall marketing\/sales strategy and a list of day-to-day tactics<\/a> that will help you sell your t-shirts.<\/p>\n<p>The core of your t-shirt sales plan should include your choice of e-commerce platform.<\/p>\n<h3>Choosing an e-commerce platform<\/h3>\n<p>It&#8217;s easy to create an e-commerce presence nowadays without much technical knowledge. You can even create a side hustle instead of starting a full-time business. The hard part is choosing the right e-commerce platform.<\/p>\n<p>Most template-based web design services offer e-commerce functionality that will let you launch an online store quickly.<\/p>\n<p>And others, like <a href=\"https:\/\/www.shopify.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shopify<\/a>, are built specifically for e-commerce.\u00a0These platforms will, among other features, let customers pay by credit card (you won&#8217;t need to get a special merchant account because the platform will already provide this functionality).<\/p>\n<p>There are many, many e-commerce options. Here are a few factors to remember when choosing the e-commerce platform to sell your t-shirts&#8230;<\/p>\n<ul>\n<li>How reliable is the platform? <a href=\"https:\/\/www.websitepulse.com\/services\/uptime-monitoring\" target=\"_blank\" rel=\"noopener\">How much downtime<\/a> do they experience?<\/li>\n<li>What payment methods are supported? Are these payment methods compatible with your audience?<\/li>\n<li>How quickly does the platform load pages and process orders? (Faster is better!)<\/li>\n<li>What fees does the platform charge? Do they get a cut of each sale? Is there a regular subscription cost? If so, how much?<\/li>\n<li>What integrations does the platform offer? For instance, Shopify, Magento, and WooCommerce integrate with t-shirt printers and drop-ship vendor <a href=\"https:\/\/www.printful.com\/\" target=\"_blank\" rel=\"noopener\">Printful<\/a>.<\/li>\n<li>Does the platform allow you to create a customizable website that reflects your unique brand?<\/li>\n<\/ul>\n<p>Remember how important your unique branding is? The website templates on e-commerce sites are available for all other t-shirt brands to use, as well. As we emphasized <a href=\"https:\/\/www.crowdspring.com\/blog\/15-craft-crafting-business-tips-advice\/\" target=\"_blank\" rel=\"noopener noreferrer\">previously<\/a>,<\/p>\n<blockquote><p>It\u2019s not enough to have a website&#8230; You also want to be sure that your site\u2019s design is unique and that it showcases your products and you.<\/p>\n<p>Just like your logo, your web design should start with your personal brand. A well-designed website will expand upon and support the values and personality traits that you\u2019ve identified as being core to your business. If web design is not among your many DIY skills, know that there\u2019s <a href=\"https:\/\/www.crowdspring.com\/website-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">help available<\/a>.<\/p><\/blockquote>\n<p>Self-hosted open-source e-commerce services allow you to use your uniquely branded website with its e-commerce functionality.<\/p>\n<p>Check out services like <a href=\"https:\/\/woocommerce.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">WooCommerce<\/a>, <a href=\"https:\/\/magento.com\/campaign\/magento-merchants-grow-faster?gclid=EAIaIQobChMIhI2yrPLw1AIVjRuBCh095gL4EAAYASAAEgKxfPD_BwE\" target=\"_blank\" rel=\"noopener noreferrer\">Magento<\/a>, and <a href=\"https:\/\/www.opencart.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Open\u00a0Cart<\/a>. Not only can you use your original web design, but they also scale easily alongside your business as it grows.<\/p>\n<h3>Set up your online store<\/h3>\n<p>Once you&#8217;ve chosen the right e-commerce platform, it&#8217;s time to do the most exciting part &#8211; create your store to sell t-shirts online!<\/p>\n<p>This is the culmination of all your hard work so far. Here&#8217;s a quick summary of what you&#8217;ll need to do to get your store set up and running:<\/p>\n<ol>\n<li>Create or acquire original, on-brand t-shirt designs.<\/li>\n<li>Choose a printing or printing\/<a href=\"https:\/\/www.dsers.com\/\" target=\"_blank\" rel=\"noopener\">drop-shipping<\/a> vendor.<\/li>\n<li>Create quality mock-ups of your t-shirts.<\/li>\n<li>Take original photos of models who reflect your target audience wearing your t-shirts.<\/li>\n<li>Get a unique brand-appropriate web design OR choose a generic website template. Include your original photos in the design.<\/li>\n<li>Create your e-commerce account on the platform of your choice and follow the set-up instructions.<\/li>\n<li>Upload your t-shirt mock-ups into your new e-commerce store and write brand-appropriate descriptions for your t-shirts.<\/li>\n<li>Enter your pricing info.<\/li>\n<li>Follow the e-commerce platform&#8217;s instructions to activate your store and sell t-shirts online.<\/li>\n<\/ol>\n<p>Depending on your chosen platform, some of these steps (6-8) may occur differently. But you get the gist.<\/p>\n<p>And congrats! You&#8217;re running a t-shirt business.<\/p>\n<h3>Dreaming of retail<\/h3>\n<p>If you dream of selling in a physical store one day, starting by selling in existing boutiques is a safer financial bet.<\/p>\n<p>This lets you, among other advantages, accept credit card payments without first establishing a merchant account. And it delays your need to find and pay for physical space.<\/p>\n<p>Wait to open your pop-up or permanent store until you&#8217;ve built some retail experience.<\/p>\n<p>When deciding which boutique to carry your clothing line, double back to our first point &#8211; your well-developed brand.<\/p>\n<p>Choose boutiques that align with your brand identity and target market. If you design t-shirts for motorcycle enthusiasts, you can probably bypass the boutique specializing in yoga pants and maxi skirts.<\/p>\n<p>However, if you make wise boutique choices, there&#8217;s a good chance your target audience already shops there.<\/p>\n<p>Once you&#8217;ve targeted which boutiques you&#8217;d like to partner with, the next step is to start thinking like a retailer. Stitch Method&#8217;s Jennifer Philbrook shared this advice in <a href=\"https:\/\/www.linkedin.com\/pulse\/5-things-i-wish-someone-had-told-me-before-started-my-philbrook?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3B1mQmeGgsQCS5%2FimzjIU5kg%3D%3D\" target=\"_blank\" rel=\"noopener noreferrer\">5 Things I Wish Someone Had Told Me Before I Started My Clothing Line<\/a>:<\/p>\n<blockquote><p>If you plan on selling wholesale to boutiques it is important that you have merchandise ready to sell during the correct buying season&#8230; You need to figure out when you need to have production ready to ship to stores or customers and then work backwards from there through the development stages (leave enough time!) to make sure that you are working on the correct season.<\/p><\/blockquote>\n<p>Always schedule your meetings with boutiques in advance. The customer always comes first in retail, so cold calls and drop-ins are bad.<\/p>\n<p><a id=\"spread\"><\/a><br \/>\n<div class=\"divider-snippet\"><div class=\"pre-title\">Step 7<\/div><h2 class=\"title\">Spread the word<\/h2><div class=\"snippet-content\"><\/p>\n<p>If you've made it this far, you know your brand inside and out, your legal business details and business plan are in place, and you have a plan for producing\/shipping your t-shirts and selling them. Now, let's talk marketing.<\/p>\n<p><\/div><img decoding=\"async\" class=\"logo\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/logo-pink-blue.png\"\/><\/div>\n<h3>Notify the press<\/h3>\n<p>It&#8217;s time to focus on getting the word out about your fabulous new t-shirt company and drum up some customers!<\/p>\n<p>A great way to get started is to <a href=\"http:\/\/smallbusiness.chron.com\/start-clothing-line-market-it-3372.html\" target=\"_blank\" rel=\"noopener noreferrer\">compile a list<\/a> of local fashion editors and media outlets (radio, television, and online blogs). When you&#8217;re ready to launch your t-shirt company, you can notify these resources via press release. Local news sources are often excited to promote local entrepreneurs.<\/p>\n<p>Take it one step further by creating an entire press kit.<\/p>\n<h3>Engage with social media<\/h3>\n<p>As a new business owner, you&#8217;ll want to take full advantage of the inexpensive and easy exposure that social media marketing offers you.<\/p>\n<p>You need to build an <a href=\"https:\/\/www.crowdspring.com\/blog\/starting-a-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">online presence<\/a>. As we <a href=\"https:\/\/www.crowdspring.com\/blog\/15-craft-crafting-business-tips-advice\/\" target=\"_blank\" rel=\"noopener noreferrer\">previously explained<\/a>,<\/p>\n<blockquote><p><a href=\"https:\/\/www.crowdspring.com\/blog\/brand-awareness-small-business-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Social media<\/a> gives you the ability to easily keep customers up-to-date on new products, store policies or sales. It also enables you to build a social rapport with current customers, while building low-pressure relationships with future buyers.<\/p><\/blockquote>\n<p>Maintaining (at a minimum) a Twitter, Instagram, and Facebook presence will help you build an audience of devotees. And consider reaching out to <a href=\"https:\/\/www.crowdspring.com\/blog\/marketing-trends-reach-more-customers-on-social-media-micro-influencers\/\" target=\"_blank\" rel=\"noopener noreferrer\">micro-influencers<\/a>\u00a0who can help you in the early days.<\/p>\n<p>Make it easy for visitors to see what your t-shirt brand is all about by featuring those fabulous photos of your t-shirts in a Facebook album.<\/p>\n<p>Social media is also the perfect platform to help future customers get to know <em>you<\/em> and your clothes.<\/p>\n<p>Customers buy from a start-up business instead of a major retailer because they <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-story\/\" target=\"_blank\" rel=\"noopener\">feel connected to that business&#8217;s story<\/a>. So, use your social media to share that story &#8211; for free!<\/p>\n<div class=\"related-post-snippet\"><div class=\"intro\">TELL ME MORE!<\/div><h3 class=\"title\"><\/h3><div class=\"related-post-content\"><\/p>\n<p>Smart marketers incorporate one or more psychological principles into marketing campaigns, content marketing, and sales strategy. Here is everything you need to know about the principles and theories that can supercharge your marketing and influence people to buy your products or services.<\/p>\n<p><\/div><a class=\"cta\" target=\"_blank\" href=\"\/marketing-psychology\/\">Read More<i class=\"fa fa-long-arrow-right\"><\/i><\/a><img decoding=\"async\" class=\"logo\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/logo-pink-blue.png\"\/><\/div>\n<h3>Acquire reviews and social proof<\/h3>\n<p>Word of mouth is the most powerful marketing there is. And the online equivalents are reviews and testimonials.<\/p>\n<p>Here are a few tactics that will help you to collect and leverage reviews and testimonials:<\/p>\n<ul>\n<li>Invite customers to share reviews of your t-shirts and store them on Google Reviews in your order follow-up emails.<\/li>\n<li>Ask happy customers if you can share their rave reviews on your website as testimonials.<\/li>\n<li>Create a review page on your website that allows customers to leave reviews right there.<\/li>\n<li>Send out a survey a few days after a customer gets their order from you. Ask if you can share their responses on your website as a question in the survey.<\/li>\n<li>Place testimonials on most pages of your website. Don&#8217;t overwhelm viewers with testimonials, but don&#8217;t banish them all on a single dedicated page.<\/li>\n<li>Enlist social media influencers who engage with your audience to share their thoughts on your t-shirts. Smaller local influencers are most likely to do this for an affordable cost (or even free).<\/li>\n<\/ul>\n<h3>Throw a launch party<\/h3>\n<p>Finally, consider throwing a launch party to create exposure and excitement for your t-shirt line. Francis Arden (Aston Models partner) shares great <a href=\"https:\/\/www.inc.com\/leonard-kim\/10-proven-steps-to-ensure-your-startup-s-launch-party-hits-capacity.html\" target=\"_blank\" rel=\"noopener\">advice<\/a> to ensure your launch party is the well-attended extravaganza you dream it will be.<\/p>\n<p><strong>Build your list. \u00a0<\/strong>Remember those local fashion editors and media outlets? They should be on your list. So should local boutique owners, influencers, clubs, or groups to which your audience might belong, and anyone else relevant to your area.<\/p>\n<p><strong>Don&#8217;t compete for guests. \u00a0<\/strong>Schedule your party on an evening with no other major events &#8211; especially not other major events in the fashion industry. You don&#8217;t want to force your attendees to choose between your launch and another event.<\/p>\n<p><strong>Hold your event at an interesting location. \u00a0<\/strong>A special, unique venue can make an event feel like&#8230; well&#8230; an event! But don&#8217;t choose randomly; pick a location that jives with your brand presence. Try to find a venue where your target audience would feel right at home &#8211; if &#8216;home&#8217; was super fun and exciting.<\/p>\n<p><strong>Offer something for free. \u00a0<\/strong>People love free swag. If you can afford it, offering a thoughtful and relevant gift will greatly impact your guests.<\/p>\n<p><strong>Sell at the party.<\/strong> Order t-shirts to sell at the party &#8211; even if you plan to sell primarily online. This will give people a chance to see the quality of your products. And, if you don&#8217;t order too many, the low supply may help drive up demand &#8211; sending people to your online store to purchase.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #000630\"><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/creative-illustration-hero.png\" alt=\"brand identity guide illustration\"\/><\/div><div class=\"form-wrapper\"><div class=\"title\">FREE BRAND IDENTITY GUIDE<\/div><div class=\"subtitle\">Unlock the secret to faster business growth. Get the free guide now.<\/div><div>\n<script>\nfunction submitForm_drip_form(oFormElement) {\n  var xhr = new XMLHttpRequest();\n  xhr.onload = function() { \n    if (xhr.status == 200 || xhr.status == 202) {\n      var formEl = document.getElementById(\"drip_form\");\n      var doneEl = document.getElementById(\"done_drip_form\");\n      formEl.style = \"display: none\";\n      doneEl.style = \"display: block\";\n    } else {\n      alert(xhr.responseText);\n    }\n  }\n  var formData = new FormData(oFormElement);\n  grecaptcha.execute(\"6LcyQTUpAAAAAC5ZPtCYQzRWKR732_LmqInv9YSK\", { action: \"external_bumblebee_lead\" }).then((token) => {\n    formData.set(\"recaptcha_token\", token);\n    xhr.open(oFormElement.method, oFormElement.action, true);\n    xhr.setRequestHeader(\"x-frontendurl\", window.location.href);\n    xhr.send(formData);\n  });\n\n  return false;\n  }\n<\/script>\n<div id=\"done_drip_form\" class=\"done\">\n      <div class=\"success-title\">\n        <i class=\"fa fa-check-circle\"><\/i><br\/> We just emailed the Brand Identity Guide to you.\n      <\/div><\/div><form id=\"drip_form\" action=\"https:\/\/www.crowdspring.com\/api\/v1\/bb\/external_leads\/\" method=\"post\" onsubmit=\"return submitForm_drip_form(this);\">\n      <div class=\"form-group\">\n        <input type=\"email\" name=\"email\" class=\"form-control\" id=\"mce-EMAIL\" required=\"true\"\/>\n        <label html_for=\"mce-EMAIL\" class=\"form-label\">Email Address<\/label>\n      <\/div> \n      <div style=\"position: absolute; left: -5000px\" aria-hidden=\"true\">\n\t<input type=\"text\" value=\"Brand-id-guide-blog-generic\" tabindex=\"-1\" name=\"tags\" readonly=\"true\"\/>\n        <input type=\"text\" value=\"true\" tabindex=\"-1\" name=\"add_country_tier_suffix\" readonly=\"true\"\/>\n      <\/div><input type=\"submit\" value=\"Get the guide\" class=\"btn btn-primary\" \/><p class=\"notice\"> <\/form><\/div><\/div><\/div><\/div><\/p>\n<h2>You&#8217;re on your way<\/h2>\n<p>Starting a t-shirt business is one of the most exciting, creative, and accessible ways to become an entrepreneur.<\/p>\n<p>We hope this guide on starting a t-shirt business has given you the confidence to start today.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=smb&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This definitive guide on starting a t-shirt business covers choosing your niche, planning your line, registering your business and much more.<\/p>\n","protected":false},"author":25522,"featured_media":38426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1666],"tags":[3164,2635,3159,678],"class_list":["post-38423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business","tag-ecommerce-marketing","tag-small-business-marketing","tag-starting-a-business","tag-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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