{"id":40654,"date":"2022-06-02T14:11:06","date_gmt":"2022-06-02T19:11:06","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=40654"},"modified":"2026-01-20T14:25:53","modified_gmt":"2026-01-20T20:25:53","slug":"brand-pillars","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/brand-pillars\/","title":{"rendered":"Brand Pillars: What They Are, Why They Matter, and How To Create Them"},"content":{"rendered":"

\"business<\/p>\n

You must understand your brand pillars<\/strong> to develop a strong brand messaging strategy.<\/p>\n

What are brand pillars?<\/h2>
<\/p>\n

Brand pillars are the foundation on which your brand is built. They combine personality and values that define and differentiate your brand from competitors. The main brand pillars are purpose, positioning, personality, perception, and promotion.<\/p>\n

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Over the past fifteen years, our team has helped thousands of entrepreneurs and small businesses build and grow their brands. We’ve keynoted numerous conferences and webinars on building brand pillars and frequently write and talk about branding strategies on our blog and at conferences. This guide shares the actionable insights, tips, best practices, and expertise we\u2019ve developed after helping over one hundred thousand brands.<\/p>\n

In this definitive guide to brand pillars, we\u2019ll share everything you need to know about them and how they can help you\u00a0build trust with your target audience<\/a>\u00a0and craft a solid and effective\u00a0brand strategy<\/a>.<\/p>\n

Definitive Guide to Brand Pillars<\/h2>
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  1. Brand purpose<\/strong><\/a><\/li>\n
  2. Brand positioning<\/strong><\/a><\/li>\n
  3. Brand personality<\/strong><\/a><\/li>\n
  4. Brand perception<\/strong><\/a><\/li>\n
  5. Brand promotion<\/strong><\/a><\/li>\n
  6. How to create brand pillars for your brand<\/strong><\/a><\/li>\n<\/ol>\n

    <\/div><\/div>\n

    Brand pillars are essential because people love a good story. Storytelling<\/a>\u00a0is imprinted in our behaviors as individuals<\/a> and how we interact in society.<\/p>\n

    Storytelling is a powerful tool<\/a>\u00a0to connect and engage in marketing<\/a>.<\/p>\n

    But whether you are building a start-up<\/a>\u00a0or growing an established business,\u00a0how you tell your brand story matters<\/strong><\/a>.\u00a0A strong\u00a0brand messaging strategy<\/a>\u00a0helps build your reputation, attract prospective audiences, and help your existing customers feel connected to you.<\/p>\n

    You can create a strong brand messaging strategy through five brand pillars.<\/p>\n

    The five brand pillars<\/h2>\n

    There are five core brand pillars:\u00a0 purpose, position, personality, perception, and promotion. Let\u2019s look at each brand pillar in detail.<\/span><\/p>\n

    1. Purpose<\/h3>\n

    The purpose pillar takes your strategy right back to your brand’s core. Think of the mission and the vision that brought the company into being<\/a>.<\/p>\n

    Why does your brand exist? Why do you get up every day to put in the work? Include what motivates you and how you use that motivation in the service of your customers.<\/p>\n

    Your company\u2019s purpose is vital because it helps define company culture, attract employees who align with your mission and find the right target audience that connects with your values.<\/p>\n

    Purpose can be shared in several ways.<\/p>\n

    You can begin with the founders’ story – was your company an underdog, a young start-up, or did you start your business in a mid-career pivot?<\/p>\n

    Share the circumstances around the launch of your brand. Or, if you\u2019re already an existing brand, you can share how your original mission has evolved and developed over time.<\/p>\n

    You can use your website\u2019s \u201cimpact\u201d or \u201cmission\u201d page to outline your company\u2019s purpose. And you can likewise highlight your history and values in social media posts.<\/p>\n

    Remember, transparency and\u00a0brand authenticity<\/a> are essential in defining your purpose. Whatever you declare must ring true to your founder or business owner’s values.<\/p>\n

    Questions to ask:<\/strong><\/p>\n