{"id":30978,"date":"2019-03-22T11:27:35","date_gmt":"2019-03-22T16:27:35","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=30978"},"modified":"2023-11-16T17:37:07","modified_gmt":"2023-11-16T23:37:07","slug":"brand-authenticity","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/brand-authenticity\/","title":{"rendered":"Brand Authenticity: Is It Important and How Can You Increase Your Brand’s Authenticity?"},"content":{"rendered":"

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Consumers expect that the companies they deal with have integrity and authenticity. A survey<\/a>\u00a0by Cohn & Wolfe found that:<\/p>\n

Nearly nine out of 10 consumers are willing to take action to reward a brand for its authenticity, including 52 percent who would recommend the brand to others and 49 percent who would pledge loyalty to the brand.<\/p><\/blockquote>\n

Consumers want more than quality and good value from the brands they use \u2013 they also want values.<\/p>\n

There are many reasons for this shift to authenticity but one element is particularly crucial: millennials.<\/p>\n

Millennials have a deep distrust of traditional advertising. A consumer study<\/a> on millennials found that a mere 1% of those polled would trust a company because of advertising.<\/p>\n

Younger generations, including Gen Z, have a similar mistrust of advertising.<\/p>\n

In fact, 91% of consumers<\/a> are more likely to buy from an authentic brand than from a dishonest brand.<\/p>\n

Today, most consumers want brands to walk the talk.<\/p>\n

If you’re struggling to grow your business or improve your brand, you may need to do more to convey authenticity to your customers and prospects.<\/p>\n

Here are five key factors that help brands increase their authenticity.<\/h2>\n
    \n
  1. Build relationships with customers and prospects<\/strong><\/li>\n
  2. Be consistent with your branding and messaging<\/strong><\/li>\n
  3. Engage customers and prospects in conversation<\/strong><\/li>\n
  4. Have values and stay true to those values<\/strong><\/li>\n
  5. Be honest and transparent<\/strong><\/li>\n<\/ol>\n

    Let’s look at each of these factors in more details.<\/p>\n

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    1. Build relationships with customers and prospects<\/h3>\n

    Relationships are the key to authenticity, but you can’t build strong relationships overnight. Relationship building requires that you look at your long game.<\/p>\n

    Consider how consumers interact with your brand over an extended period.<\/p>\n

    Every touch point with your customers is an opportunity to build a relationship. Forging relationships requires work, but the result is worth the effort.<\/p>\n

    Good relationships are built on trust.<\/p>\n

    There are many ways to build up trust.<\/p>\n

    Start by listening to your customers.<\/p>\n

    Most businesses have a tough time doing this because they don’t know who their customers are! In fact, it’s the reason most marketing is misdirected.<\/p>\n

    Who are you marketing to? What do they want?\u00a0 What problem(s) are they trying to solve?<\/p>\n

    Want a free brand review?<\/div>
    \"brand<\/div>
    Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div>
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