{"id":39610,"date":"2022-04-26T12:10:50","date_gmt":"2022-04-26T17:10:50","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=39610"},"modified":"2025-03-12T14:58:33","modified_gmt":"2025-03-12T19:58:33","slug":"startup-fundraising-pitch-deck","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/startup-fundraising-pitch-deck\/","title":{"rendered":"How to Make a Winning Pitch Deck for Startup Fundraising"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-39611\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/04\/26110452\/caden-tormey-48yyb6cla2m-unsplash.jpg\" alt=\"abstract photo showing tiles\" width=\"700\" height=\"394\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/04\/26110452\/caden-tormey-48yyb6cla2m-unsplash.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/04\/26110452\/caden-tormey-48yyb6cla2m-unsplash-300x169.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/04\/26110452\/caden-tormey-48yyb6cla2m-unsplash-400x225.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\n<div class='header-cta' style='display:none'>\n  <span>Will your business idea succeed?<\/span>\n  <a href='https:\/\/www.crowdspring.com\/evaluate-your-startup-idea-quiz\/' class='btn btn-primary' target='_blank'>Take our quiz - completely confidential and free!<\/a>\n<\/div>\n<\/p>\n<p><span style=\"color: #222222;\">Raising capital is one of the most crucial steps in\u00a0<\/span><a href=\"https:\/\/www.crowdspring.com\/blog\/starting-a-business\/\" target=\"_blank\" rel=\"noopener\">getting your startup off the ground<\/a><span style=\"color: #222222;\">.<\/span><\/p>\n<p><span style=\"color: #222222;\">Convincing investors that your business is worth financing is not only about planning and persuasion; it\u2019s also about presentation.<\/span><\/p>\n<p><span style=\"color: #222222;\">It pays to prepare <\/span><a href=\"https:\/\/www.crowdspring.com\/presentation-design\/\" target=\"_blank\" rel=\"noopener\">an impressive pitch deck<\/a> for your fundraising meeting. A great pitch deck excites potential investors about your idea and engages them in a conversation about your business.<\/p>\n<p><span style=\"color: #222222;\">Here\u2019s the ultimate guide to creating a winning investor pitch deck for your startup.<\/span><\/p>\n<div class=\"featured-snippet\"><h2 class=\"title\">The Ultimate Pitch Deck Guide:<\/h2><div class=\"snippet-content\"><\/p>\n<ol>\n<li><a href=\"#introduction\"><strong>Introduction: who you are and what makes you unique<\/strong><\/a><\/li>\n<li><a href=\"#problem\"><strong>The problem<\/strong><\/a><\/li>\n<li><a href=\"#market\"><strong>The market and the opportunity<\/strong><\/a><\/li>\n<li><a href=\"#solution\"><strong>The solution<\/strong><\/a><\/li>\n<li><a href=\"#business\"><strong>Business and revenue model<\/strong><\/a><\/li>\n<li><a href=\"#traction\"><strong>Traction<\/strong><\/a><\/li>\n<li><a href=\"#team\"><strong>Team<\/strong><\/a><\/li>\n<li><a href=\"#financials\"><strong>Financials<\/strong><\/a><\/li>\n<li><a href=\"#competition\"><strong>Competition<\/strong><\/a><\/li>\n<li><a href=\"#investment\"><strong>Investment ask<\/strong><\/a><\/li>\n<li><a href=\"#quick\"><strong>Quick presentation tips to make your pitch successful<br \/>\n<\/strong><\/a><\/li>\n<li><a href=\"#pitch\"><strong>Pitch deck designing Do\u2019s and Don\u2019ts<\/strong><\/a><\/li>\n<\/ol>\n<p><\/div><img decoding=\"async\" class=\"image\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/cs-200px.png\" \/><\/div>\n<div class=\"featured-snippet\"><h2 class=\"title\">What is a pitch deck?<\/h2><div class=\"snippet-content\"><\/p>\n<p>A pitch deck is a presentation that provides a brief but comprehensive overview of your business. It should introduce your products and services and the fundamentals of your business plan. It should also highlight high-level financial projections and present your proposed funding needs.<\/p>\n<p><\/div><img decoding=\"async\" class=\"image\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/cs-200px.png\" \/><\/div>\n<h2>What is the purpose of a pitch deck?<\/h2>\n<p>Contrary to what you might expect, the purpose of a pitch deck is not to get an investor to invest in your company immediately. With <a href=\"https:\/\/gemconsortium.org\/report\/gem-20212022-global-report-opportunity-amid-disruption\" target=\"_blank\" rel=\"noopener\">hundreds of millions of startups<\/a> created globally annually, it\u2019s rare to land an investment deal after a single meeting.<\/p>\n<p>So, while a solid pitch deck is critical to winning investments, the fundamental goal of the pitch deck is to get to the next step\u2014a follow-up meeting, a more detailed business proposal for funding, and a request for more information.<\/p>\n<h2>What to include in your pitch deck<\/h2>\n<p>Every business is different. Consequently, pitch decks can also vary depending on the company or the audience.<\/p>\n<p>Some say elevator pitches of 5 to 6 slides are better, while others claim the magic number lies between 10 to 20 slides per deck.<\/p>\n<p>There aren\u2019t any rules set in stone. But a good general rule is keeping your presentation deck short.<\/p>\n<p>You don\u2019t want your audience to be saturated with information or, worse, bored with your 30-slide presentation.<\/p>\n<p>Remember, a short but compelling presentation is always a winner.<\/p>\n<p>Investors look for key slides in a successful presentation. Here are 10\u00a0 of the essential slides you need to have in a winning pitch deck:<span id=\"introduction\"><\/span><\/p>\n<h2>1. Introduction: who you are and what makes you unique<\/h2>\n<p>You need to start somewhere. So it makes sense to start with who you are.<\/p>\n<p>This is the very first slide in your pitch deck. So think of this as an impression-building slide that sets the scene for the rest of your presentation.<\/p>\n<p>The introduction slide is where you introduce yourself and your\u00a0<a href=\"https:\/\/www.crowdspring.com\/blog\/small-business-ideas\/\" target=\"_blank\" rel=\"noopener\">business idea<\/a>.<\/p>\n<p>According to experts, \u201cthe first 60 seconds of your pitch are the most crucial.\u201d<\/p>\n<p>Give the investors a snapshot of your vision for your business:<\/p>\n<ul>\n<li>What you do<\/li>\n<li>What unique value do you bring to people<\/li>\n<li>Why the investors should care to listen<\/li>\n<\/ul>\n<p>The shorter this section is, the better.\u00a0 You want the focus to be on the business concept, not yourself.<\/p>\n<p><strong>Pro Tip:\u00a0\u00a0<\/strong>Pay attention to your company\u2019s\u00a0<a href=\"https:\/\/www.crowdspring.com\/blog\/branding\/\" target=\"_blank\" rel=\"noopener\">branding<\/a>\u00a0in this slide. Elements such as your\u00a0<a href=\"https:\/\/www.crowdspring.com\/logo-design\/\" target=\"_blank\" rel=\"noopener\">company logo<\/a>, colors, fonts, and icons set the overall mood for your presentation. <a href=\"https:\/\/www.slidesai.io\/blog\/add-google-slides-animations\" target=\"_blank\" rel=\"noopener\">Motion effects<\/a> can enhance the impact of your opening, giving it a polished look without overwhelming your content.<\/p>\n<p>And do the little things. Consider adding, in smaller font size, a line stating the purpose of the presentation. For example, add the subheadline \u201cAn Investor Presentation for Future Builds VC\u201d as a footnote. This signals your investors that you have taken the effort and time to customize your pitch deck for them.<span id=\"problem\"><\/span><\/p>\n<p><div class=' hide-for-medium hide-for-large'><div style='padding: 10px 32px;text-align: center;background-position: center;background-color: #DA6D5A;background-repeat: no-repeat;background-size: contain;'><h2 style='font-size: 35px;line-height: 1.2; margin-top: 12px;color: white;'>Free Business Startup Kit<\/h2><p style='font-size: 18px;margin: 20px 0 30px;line-height: 1.5;color: white;'>Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p><img style='margin-bottom: 32px;' src='https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/inline-business-kit.png' \/><div style='display: flex; justify-content: center;'><ul style='list-style: none;text-align: left;font-size: 15px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> How to Start a Business Checklist<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i>Starting a Corporation Guide<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Is an LLC Right for You?<\/li><\/ul><ul style='list-style: none;text-align: left;font-size: 15px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Sole Proprietorship<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting Business Partnerships<\/li><\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Creating a Powerful Pitch Deck<\/li><\/ul><\/div><div style='margin-top: 14px;margin-bottom: 24px;text-align: center;'><a href='\/business-startup-kit\/' target='_blank' style='background: #23b3f1; color: white; padding: 16px 32px; border-radius: 2px; font-weight: 700;font-size:11px;'>Get your free startup kit<i class='fa fa-angle-right' style='font-size: 20px; vertical-align: middle; background: white; border-radius: 50%; padding: 4px 12px 4px 14px; color: black; margin: 0 -18px 0 16px;'><\/i><\/a><\/div><\/div><\/div><div class='show-for-medium hide-for-large'><div style='padding: 10px 32px;text-align: center;background-position: center;background-color: #DA6D5A;background-repeat: no-repeat;background-size: contain;'><h2 style='font-size: 45px;line-height: 1.2; margin-top: 12px;color: white;'>Free Business Startup Kit<\/h2><p style='font-size: 24px;margin: 20px 0 40px;line-height: 1.5;color: white;'>Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p><img style='margin-bottom: 32px;' src='https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/inline-business-kit.png' \/><div style='display: flex; justify-content: center;'><ul style='list-style: none;text-align: left;font-size: 18px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> How to Start a Business Checklist<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Corporation Guide<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Is an LLC Right for You?<\/li><\/ul><ul style='list-style: none;text-align: left;font-size: 18px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Sole Proprietorship<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting Business Partnerships<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Creating a Powerful Pitch Deck<\/li><\/ul><\/div><div style='margin-top: 14px;margin-bottom: 24px;text-align: center;'><a href='\/business-startup-kit\/' target='_blank' style='background: #23b3f1; color: white; padding: 16px 32px; border-radius: 2px; font-weight: 700;font-size:19.2px;'>Get your free startup kit<i class='fa fa-angle-right' style='font-size: 27px; vertical-align: middle; background: white; border-radius: 50%; padding: 4px 12px 4px 14px; color: black; margin: 0 -18px 0 16px;'><\/i><\/a><\/div><\/div><\/div><div class='show-for-large'><div style='padding: 10px 32px;text-align: center;background-position: center;background-color: #DA6D5A;background-repeat: no-repeat;background-size: contain;'><h2 style='font-size: 50px;line-height: 1.2; margin-top: 12px;color: white;'>Free Business Startup Kit<\/h2><p style='font-size: 24px;margin: 20px 0 40px;line-height: 1.5;color: white;'>Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p><img style='margin-bottom: 32px;' src='https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/inline-business-kit.png' \/><div style='display: flex; justify-content: center;'><ul style='list-style: none;text-align: left;font-size: 16px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> How to Start a Business Checklist<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Corporation Guide<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Is an LLC Right for You?<\/li><\/ul><ul style='list-style: none;text-align: left;font-size: 16px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Sole Proprietorship<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting Business Partnerships<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i>  Creating a Powerful Pitch Deck<\/li><\/ul><\/div><div style='margin-top: 14px;margin-bottom: 24px;text-align: center;'><a href='\/business-startup-kit\/' target='_blank' style='background: #23b3f1; color: white; padding: 16px 32px; border-radius: 2px; font-weight: 700;font-size:19.2px;'>Get your free startup kit<i class='fa fa-angle-right' style='font-size: 27px; vertical-align: middle; background: white; border-radius: 50%; padding: 4px 12px 4px 14px; color: black; margin: 0 -18px 0 16px;'><\/i><\/a><\/div><\/div><\/div><\/p>\n<h2>2. The problem<\/h2>\n<p>The problem slide is where you start telling your story. <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-story\/\" target=\"_blank\" rel=\"noopener\">This is your opportunity to show why your business exists<\/a>.<\/p>\n<p>Explain the problem. Illustrate how your\u00a0<a href=\"https:\/\/www.crowdspring.com\/blog\/starting-a-business\/\" target=\"_blank\" rel=\"noopener\">target customers<\/a>\u00a0are affected by it:<\/p>\n<ul>\n<li>Why is it a problem?<\/li>\n<li>Is the problem important and worth solving?<\/li>\n<li>Who has that problem?<\/li>\n<\/ul>\n<p>Then show if and how the problem is currently being addressed:<\/p>\n<ul>\n<li>How is it being solved now?<\/li>\n<li>And more importantly, how can you solve it better?<\/li>\n<\/ul>\n<p>To make this slide even more compelling, use an image.<\/p>\n<p>Use this slide to show the investors that there is a huge need or a common painful problem for which you have a solution and that doing so can generate revenue.<\/p>\n<p>The more you show the problem is real and relatable, the more your investors will understand your business concept and goals.<\/p>\n<p><strong>Pro-Tip:\u00a0<\/strong>In this slide, you can also showcase a more in-depth understanding of your target market by presenting the following:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.crowdspring.com\/blog\/total-addressable-market\/\" target=\"_blank\" rel=\"noopener\"><strong>TAM<\/strong><\/a>\u00a0 (Total Addressable\/Available Market). This is the total market for your product, which refers to the maximum revenue a business can generate in a specific target market, regardless of the competition. This figure allows you to estimate objectively how big is the largest potential market.<\/li>\n<\/ul>\n<ul>\n<li><strong>SAM<\/strong> (Serviceable Available Market). This illustrates the portion of the TAM that your product and service can realistically target.<\/li>\n<\/ul>\n<ul>\n<li><strong>SOM<\/strong>\u00a0 (Service Obtainable Market). This shows a subset of your SAM that you will realistically capture or how many will use your product or service. This is commonly called your \u201cmarket share\u201d or the target market to which you will initially sell your products.<\/li>\n<\/ul>\n<h2>3. The market and the opportunity<\/h2>\n<p>This is the section of the pitch deck where you identify and provide a profile of your ideal customers and then illustrate how many of them there are. Here, you need to present:<\/p>\n<ul>\n<li>The state of the current market &#8211; what is the total market size?<\/li>\n<li>How is it likely to grow?<\/li>\n<li>Your projected growth<\/li>\n<\/ul>\n<p>This is one of the most crucial slides in your pitch deck. You must provide viable data for your investors to understand the market size.<\/p>\n<p>But, be wary of defining your market as \u201cas large as possible.\u201d Rather than showing a huge opportunity, it can backfire and instead signal to investors that you do not understand nor can you clearly define your target market.<\/p>\n<p>Investors will want to see that you have a particular and reachable market. Remember, the more specific you are, your pitch will be more realistic.<\/p>\n<p><strong>Pro-Tip:\u00a0<\/strong>Instead of sharing your findings or numbers, illustrate your point with more impactful visual aids with data visualizations such as graphs and bar\/pie charts. Visuals present data in a more appealing format, making complex concepts such as figures or ratios easier to understand and digest.<span id=\"solution\"><\/span><\/p>\n<p><div class=' hide-for-medium hide-for-large'><div style='padding: 10px 32px;text-align: center;background-position: center;background-color: #DA6D5A;background-repeat: no-repeat;background-size: contain;'><h2 style='font-size: 35px;line-height: 1.2; margin-top: 12px;color: white;'>Free Business Startup Kit<\/h2><p style='font-size: 18px;margin: 20px 0 30px;line-height: 1.5;color: white;'>Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p><img style='margin-bottom: 32px;' src='https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/inline-business-kit.png' \/><div style='display: flex; justify-content: center;'><ul style='list-style: none;text-align: left;font-size: 15px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> How to Start a Business Checklist<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i>Starting a Corporation Guide<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Is an LLC Right for You?<\/li><\/ul><ul style='list-style: none;text-align: left;font-size: 15px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Sole Proprietorship<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting Business Partnerships<\/li><\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Creating a Powerful Pitch Deck<\/li><\/ul><\/div><div style='margin-top: 14px;margin-bottom: 24px;text-align: center;'><a href='\/business-startup-kit\/' target='_blank' style='background: #23b3f1; color: white; padding: 16px 32px; border-radius: 2px; font-weight: 700;font-size:11px;'>Get your free startup kit<i class='fa fa-angle-right' style='font-size: 20px; vertical-align: middle; background: white; border-radius: 50%; padding: 4px 12px 4px 14px; color: black; margin: 0 -18px 0 16px;'><\/i><\/a><\/div><\/div><\/div><div class='show-for-medium hide-for-large'><div style='padding: 10px 32px;text-align: center;background-position: center;background-color: #DA6D5A;background-repeat: no-repeat;background-size: contain;'><h2 style='font-size: 45px;line-height: 1.2; margin-top: 12px;color: white;'>Free Business Startup Kit<\/h2><p style='font-size: 24px;margin: 20px 0 40px;line-height: 1.5;color: white;'>Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p><img style='margin-bottom: 32px;' src='https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/inline-business-kit.png' \/><div style='display: flex; justify-content: center;'><ul style='list-style: none;text-align: left;font-size: 18px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> How to Start a Business Checklist<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Corporation Guide<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Is an LLC Right for You?<\/li><\/ul><ul style='list-style: none;text-align: left;font-size: 18px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Sole Proprietorship<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting Business Partnerships<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Creating a Powerful Pitch Deck<\/li><\/ul><\/div><div style='margin-top: 14px;margin-bottom: 24px;text-align: center;'><a href='\/business-startup-kit\/' target='_blank' style='background: #23b3f1; color: white; padding: 16px 32px; border-radius: 2px; font-weight: 700;font-size:19.2px;'>Get your free startup kit<i class='fa fa-angle-right' style='font-size: 27px; vertical-align: middle; background: white; border-radius: 50%; padding: 4px 12px 4px 14px; color: black; margin: 0 -18px 0 16px;'><\/i><\/a><\/div><\/div><\/div><div class='show-for-large'><div style='padding: 10px 32px;text-align: center;background-position: center;background-color: #DA6D5A;background-repeat: no-repeat;background-size: contain;'><h2 style='font-size: 50px;line-height: 1.2; margin-top: 12px;color: white;'>Free Business Startup Kit<\/h2><p style='font-size: 24px;margin: 20px 0 40px;line-height: 1.5;color: white;'>Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p><img style='margin-bottom: 32px;' src='https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/inline-business-kit.png' \/><div style='display: flex; justify-content: center;'><ul style='list-style: none;text-align: left;font-size: 16px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> How to Start a Business Checklist<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Corporation Guide<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Is an LLC Right for You?<\/li><\/ul><ul style='list-style: none;text-align: left;font-size: 16px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Sole Proprietorship<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting Business Partnerships<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i>  Creating a Powerful Pitch Deck<\/li><\/ul><\/div><div style='margin-top: 14px;margin-bottom: 24px;text-align: center;'><a href='\/business-startup-kit\/' target='_blank' style='background: #23b3f1; color: white; padding: 16px 32px; border-radius: 2px; font-weight: 700;font-size:19.2px;'>Get your free startup kit<i class='fa fa-angle-right' style='font-size: 27px; vertical-align: middle; background: white; border-radius: 50%; padding: 4px 12px 4px 14px; color: black; margin: 0 -18px 0 16px;'><\/i><\/a><\/div><\/div><\/div><\/p>\n<h2>4. The solution<\/h2>\n<p>Here, you get to explain and, more importantly, show:<\/p>\n<ul>\n<li>How your product or service works<\/li>\n<li>How customers use your product<\/li>\n<li>How does it address the problems that you outlined<\/li>\n<\/ul>\n<p>Make sure to discuss features and highlight the benefits.<\/p>\n<p>That said, avoid presenting a laundry list of features. The human brain\u2019s short-term<a href=\"https:\/\/www.simplypsychology.org\/short-term-memory.html#:~:text=The%20Magic%20number%207%20(plus,it%20the%20magic%20number%207.\" target=\"_blank\" rel=\"noopener\">\u00a0memory can only hold 7 (plus 2 or minus 2) items<\/a>\u00a0at a time.<\/p>\n<p>Choose only the top 3-4 features of your product or service.<\/p>\n<p>One common mistake that startups make is that they can become too focused on their product instead of its benefits to its users.\u00a0 Keep your slide deck focused on your customers and what value your product or service can bring them.<\/p>\n<h3>To demo or not to demo?<\/h3>\n<p>When pitching business concepts, showing is almost always more powerful than telling. So to help you further illustrate your solution in action, you can perform a live demo, show videos, or create an infographic animation. But be sure you have internet access if you need to access the demo live. Otherwise, you\u2019ll struggle to run the demo properly.<span id=\"business\"><\/span><\/p>\n<h2>5. Business and revenue model<\/h2>\n<p>This slide aims to show how the business will make money. Here, you should include information on pricing, <a href=\"https:\/\/www.crowdspring.com\/blog\/marketing-plan\/\" target=\"_blank\" rel=\"noopener\">marketing strategy<\/a> or how you will attract and retain customers, customer numbers, and what they are spending.<\/p>\n<ul>\n<li>What will it cost to make or operate your product or service? (Raw materials, design, manufacturing, labor, etc.)<\/li>\n<li>What will it cost to sell your product service? (Marketing, acquisition cost, distribution, delivering a service, and processing the sale)<\/li>\n<li>How and how much will the customer pay? (Pricing strategy, payment methods, etc.)<\/li>\n<\/ul>\n<p>You must be able to flesh out the details here. Take a look at a few examples in our guides on\u00a0<a href=\"https:\/\/www.crowdspring.com\/blog\/how-to-start-a-consulting-business\/\" target=\"_blank\" rel=\"noopener\">how to start a consulting business<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.crowdspring.com\/blog\/how-to-start-a-real-estate-business\/\" target=\"_blank\" rel=\"noopener\">how to start a real estate business<\/a>.<\/p>\n<p><strong>Pro-Tip:\u00a0<\/strong>Reference the competition to illustrate how your pricing and revenue model is positioned in the rest of the market. Are you a premium or luxury brand with a high-price offering? Or are you more of a budget brand with lower-priced offerings that will undercut the current competition\u2019s pricing?<span id=\"traction\"><\/span><\/p>\n<h2>6. Traction<\/h2>\n<p>This slide shows the investors what your business has achieved so far. So if you already have sales or a database of customers using your product or service, illustrate those in this slide.<\/p>\n<p>Investors would be more likely to part with their money if they see that your business and revenue model has had a real-world run.<\/p>\n<p>There is less risk in the investor&#8217;s mind when there is validation and social proof.<\/p>\n<p><strong>Pro-Tip:\u00a0<\/strong>If possible, add a product or company roadmap where you can outline your company milestones.<span id=\"team\"><\/span><\/p>\n<ul>\n<li>What primary goals have you completed so far?<\/li>\n<li>What are your next milestones?<\/li>\n<li>Show a <a href=\"https:\/\/slidemodel.com\/essential-guide-making-timelines\/\" target=\"_blank\" rel=\"noopener\">projected timeline<\/a> for goal completion.<\/li>\n<\/ul>\n<h2>7. Team<\/h2>\n<p>Here you get to introduce the minds behind the idea. The goal is to demonstrate that your startup has addressed or identified the necessary skills to build, manage, and scale the business.<\/p>\n<ul>\n<li>Why are you and your management team the right people to run and grow this company?<\/li>\n<li>What value does each person bring to the business?<\/li>\n<li>What experience do you have that others don\u2019t?<\/li>\n<\/ul>\n<p>Highlight the critical team members, their successes at other companies, and the critical expertise they bring to the table.<\/p>\n<p>Showing that the management team has the necessary experience in the industry your business operates in can clinch the win for some investors.<\/p>\n<p>Note that if there are roles or skill sets missing in the team, be transparent enough to articulate the key positions you still need to fill.<\/p>\n<p>And if you already have current investors or a board of directors in place, mention and include them in your presentation.<\/p>\n<p><strong>Pro-Tip:\u00a0<\/strong>Don\u2019t use stock photos to represent the team. Use actual images instead, as this is one decisive way of building trust and genuinely connecting with your audience. Also, during the actual presentation, use the members accompanying you &#8211; don\u2019t let them sit quietly without some role. Otherwise, the investors will wonder why they are present at the meeting.<span id=\"financials\"><\/span><\/p>\n<h2>8. Financials<\/h2>\n<p>The financial slide is one of the most crucial slides in your deck. Thus, the information you put here must be factual and correct and match your business plan&#8217;s financials.<\/p>\n<p>More importantly, you as a presenter should demonstrate that you understand the numbers and figures you have provided.<\/p>\n<p>If any part of the presentation needs practice, it\u2019s this section. If you answer questions about financial details incorrectly, you could put off a potential investor from backing your startup company.<\/p>\n<p>Essential data to cover in this section include:<\/p>\n<ul>\n<li>Sales targets and achievements<\/li>\n<li>Customer numbers<\/li>\n<li>Income statement (profit and loss statement)<\/li>\n<li>Cash flow forecast (at least three years)<\/li>\n<li>Updated or current balance sheet<\/li>\n<\/ul>\n<p><strong>Pro-Tip:\u00a0<\/strong>Avoid using spreadsheets when presenting figures. Instead, translate these into graphs, charts, or infographics.<span id=\"competition\"><\/span><\/p>\n<div class=\"related-post-snippet\"><div class=\"intro\">TELL ME MORE!<\/div><h3 class=\"title\">How to write a compelling business plan<\/h3><div class=\"related-post-content\"><\/p>\n<p>This step-by-step guide will show you how to quickly and easily write a strong business plan that will help you launch a successful business. And, you\u2019ll be able to download free business plan templates, including a SWOT analysis, sales forecast, profit and loss, cash flow, and balance sheet template.<\/p>\n<p><\/div><a class=\"cta\" target=\"_blank\" href=\"https:\/\/www.crowdspring.com\/how-to-write-a-business-plan\/\">Read More<i class=\"fa fa-long-arrow-right\"><\/i><\/a><img decoding=\"async\" class=\"logo\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/logo-pink-blue.png\"\/><\/div>\n<h2>9. Competition<\/h2>\n<p>Investors are veteran strategists. They will want to know about your rivals, how stiff the competitive landscape is, and how your business can stand out among the rest. So be sure to summarize your\u00a0<a href=\"https:\/\/www.crowdspring.com\/blog\/competitive-analysis-marketing\/\" target=\"_blank\" rel=\"noopener\">competitive analysis<\/a>.<\/p>\n<p>They will also want to know if any future technologies would disrupt your target market and how you intend to respond to those changes.<\/p>\n<p>On the flip side, this is also your chance to exhibit your expertise and in-depth knowledge about your chosen industry.<\/p>\n<p><strong>Pro-Tip:\u00a0<\/strong>Use a comparative infographic of your product or service with your key competitor. This helps illustrate your product or service\u2019s distinction and edge.<span id=\"investment\"><\/span><\/p>\n<h2>10. Investment ask<\/h2>\n<p>Finally, you\u2019ve come to the conclusion of your presentation. It\u2019s also the most challenging part of the process: it\u2019s time to ask for the money.<\/p>\n<p>First, you must declare the actual amount you need to raise. Explain why you need that amount of money and how you plan to use the money.<\/p>\n<p>Investors need to know how their money is being spent, why, and how it will help you grow your business.<span id=\"quick\"><\/span><\/p>\n<h2>Quick presentation tips to make your pitch successful<\/h2>\n<h3>1. Keep it short and simple<\/h3>\n<p>And according to veteran venture capitalist and entrepreneur Reid Hoffman, a \u201c<a href=\"https:\/\/www.reidhoffman.org\/linkedin-pitch-to-greylock\/\" target=\"_blank\" rel=\"noopener\">classic partner in a VC firm is exposed to 5,000 pitches in a single year.<\/a>\u201d<\/p>\n<p>You don\u2019t want to bore your audience with excruciating details. So make sure that your slides are short but punchy and straightforward.<\/p>\n<p>Make sure to leave time for follow-up questions and discussion about your pitch. Your main pitch should ideally cover about \u2153 of your meeting time, while you leave the rest for demos and questions.<\/p>\n<h3>2. Skip the bullet points<\/h3>\n<p>Bullet points don\u2019t help tell a story. They can also undermine the impact of the narrative you are trying to present because the audience is already reading them instead of listening to you.<\/p>\n<p>Instead, use large fonts for statements and limit the number of words on each slide. Let your storytelling do the rest.<\/p>\n<h3>3. Tell a story<\/h3>\n<p>Don\u2019t just focus on the facts. Add some humanity to your business proposal by making the idea relatable.<\/p>\n<p>The more you can tell stories that investors can relate to, the more likely they will be excited by your startup company\u2019s offering.<\/p>\n<h3>4. Present the latest version<\/h3>\n<p>Fundraising can span weeks, months, or even years. So make sure that your deck is up-to-date with your numbers, roadmap progress, and management team composition. There\u2019s nothing more off-putting than an out-of-date pitch deck.<\/p>\n<h3>5. Save and send your pitch deck in PDF<\/h3>\n<p>Most, if not all, investors will always ask for a copy of your slides ahead of your presentation. Send them a PDF file instead of a Powerpoint or a Keynote file if they ask you. A PDF has more flexible compatibility across operating systems and devices, ensuring that your pitch deck layout (fonts, colors, spacing) will stay how you designed it.<span id=\"pitch\"><\/span><\/p>\n<h2>Pitch deck designing Do\u2019s and Don\u2019ts<\/h2>\n<h3>1. Use only what\u2019s necessary<\/h3>\n<p>Avoid cluttering your slides with too many design elements. Use only visuals that you need. Do not add unnecessary icons or graphics. Make sure every design element serves a purpose.<\/p>\n<h3>2. Use only clean and legible fonts.<\/h3>\n<p>Avoid fonts that are too fancy or stylistic, making words challenging to read. Instead,\u00a0<a href=\"https:\/\/www.crowdspring.com\/blog\/type-font-typography-business-brand-psychology\/\" target=\"_blank\" rel=\"noopener\">use legible and aesthetically clean fonts<\/a>\u00a0such as Helvetica, Poppins, Georgia, Montserrat, etc. As a general rule, your font size should be no less than 24 points. Make sure the font size is no less than 24 points. And use only 2-3 fonts. Using more fonts will clutter your presentation and will look less professional.<\/p>\n<h3>3. Pick a visually impactful color scheme<\/h3>\n<p>Take the time to\u00a0<a href=\"https:\/\/www.crowdspring.com\/blog\/small-business-branding-color\/\" target=\"_blank\" rel=\"noopener\">choose the colors<\/a>\u00a0for your presentation. Colors have a psychological impact on your audience. Take time to learn about\u00a0<a href=\"https:\/\/www.crowdspring.com\/marketing-psychology\/color-psychology\/\" target=\"_blank\" rel=\"noopener\">color psychology<\/a>\u00a0before deciding on your <a href=\"https:\/\/www.crowdspring.com\/blog\/color-theory\/\" target=\"_blank\" rel=\"noopener\">color scheme<\/a>.<\/p>\n<h3>4. Don\u2019t neglect your pitch deck copy<\/h3>\n<p>Keep your copy simple, concise, and punchy. You can start by writing your pitch deck copy without noting the word count.\u00a0 Once you are finished, go back to edit and prune your copy. Remove flowering adjectives and fluff statements. Use simple terms instead of too technical jargon. Try limiting each slide to 6 to 8 lines.<\/p>\n<p>You can use the 5 x 5 x 5 rule on writing pitch deck copy:<\/p>\n<ul>\n<li><strong>Five lines\u00a0<\/strong>of text per slide with<\/li>\n<li><strong>Five words<\/strong>\u00a0per line and placing only<\/li>\n<li><strong>Five lines<\/strong>\u00a0of text-heavy slides in a row<\/li>\n<\/ul>\n<p><span style=\"color: #333333;\">A strong investor pitch deck can help you raise the funding you need to launch and scale your startup. But you need to tell a compelling and exciting story and address the essential information investors expect to see in a pitch deck.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=entrepreneurship&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164948\/startup-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn do\u2019s and don\u2019ts for an investor pitch deck and the most important elements your fundraising pitch deck must include.<\/p>\n","protected":false},"author":25543,"featured_media":39611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3156],"tags":[3159,678],"class_list":["post-39610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","tag-starting-a-business","tag-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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