{"id":40830,"date":"2022-07-26T13:11:21","date_gmt":"2022-07-26T18:11:21","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=40830"},"modified":"2026-01-07T10:27:40","modified_gmt":"2026-01-07T16:27:40","slug":"local-seo","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/local-seo\/","title":{"rendered":"Local SEO: The Definitive Small Business Guide [2024]"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-40831\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/07\/26121353\/henry-perks-bjxaxq1l7di-unsplash.jpg\" alt=\"local google search result for butcher shop\" width=\"700\" height=\"466\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/07\/26121353\/henry-perks-bjxaxq1l7di-unsplash.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/07\/26121353\/henry-perks-bjxaxq1l7di-unsplash-300x200.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/07\/26121353\/henry-perks-bjxaxq1l7di-unsplash-400x266.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>People constantly search for the best products and services near them. It makes sense: if you Google for a hardware store in Texas, there&#8217;s no sense in showing you stores from Delaware.<\/p>\n<p>Does your business appear near the top in local search results for the products and services you sell?<\/p>\n<p>You&#8217;re not alone if you&#8217;re struggling to rank your business near the top of local search results.<\/p>\n<div class=\"featured-snippet\"><h2 class=\"title\">What is local search engine optimization?<\/h2><div class=\"snippet-content\"><\/p>\n<p>Local Search Engine Optimization (often called local SEO) is a method to make your local business more visible in search results on Google. Simply put, it's how you structure your website to rank better in search engines and get more visitors.<\/p>\n<p><\/div><img decoding=\"async\" class=\"image\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/cs-200px.png\" \/><\/div>\n<p><a href=\"https:\/\/serpstat.com\/page\/local-seo\/\" target=\"_blank\" rel=\"noopener\">Local SEO<\/a> lets you find new customers, bringing them from the internet to your front door. Any brand or company can use the proper <a href=\"https:\/\/www.crowdspring.com\/blog\/small-business-guide-to-seo-search-engine-optimization\/\" target=\"_blank\" rel=\"noopener\">search engine optimization (SEO) strategy<\/a>. Brick-and-mortar businesses are no exception.<\/p>\n<p>Over the past fifteen years, our team has helped thousands of entrepreneurs and small businesses build their local brands on Google and other search engines. We&#8217;ve also heavily invested in search engine optimization, including local search engine optimization strategies for our core products and services. We frequently write and discuss search engine optimization on our blog and elsewhere. This guide shares the actionable insights, tips, best practices, and expertise we&#8217;ve developed after helping over one hundred thousand brands.<\/p>\n<h2>Do small businesses need a local SEO strategy?<\/h2>\n<p>Absolutely!<\/p>\n<p>Business owners must evolve their strategies as online searches for local stores increase. Your competition will take care of their local SEO strategy whether you do it or not.<\/p>\n<p>Before you know it, everyone leaps and bounds ahead of you, making a profit.<\/p>\n<p>There&#8217;s a reason: e-commerce websites are paving the way; <a href=\"https:\/\/www.statista.com\/topics\/871\/online-shopping\" target=\"_blank\" rel=\"noopener\">online stores are a multi-trillion-dollar industry<\/a>, and brick-and-mortar stores could benefit from their strategies. As more businesses move online, it\u2019s essential to publish information people can trust, and to know the <a href=\"https:\/\/medium.com\/swlh\/best-ai-content-authenticity-tools-2025-078111b827e3\" target=\"_blank\" rel=\"noopener\">content authenticity options<\/a> available to help prove it.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #161C4A\"><div class=\"title centered\">Want a free brand review?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/07\/09131004\/brand-identity-grader-blog-cta-hero.png\" alt=\"brand identity grader hero\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div><div>\n<script>\nfunction submitForm_drip_form(oFormElement) {\n  var xhr = new XMLHttpRequest();\n  xhr.onload = function() { \n    if (xhr.status == 200 || xhr.status == 202) {\n      var formEl = document.getElementById(\"drip_form\");\n      var doneEl = document.getElementById(\"done_drip_form\");\n      formEl.style = \"display: none\";\n      doneEl.style = \"display: block\";\n    } else {\n      alert(xhr.responseText);\n    }\n  }\n  var formData = new FormData(oFormElement);\n  grecaptcha.execute(\"6LcyQTUpAAAAAC5ZPtCYQzRWKR732_LmqInv9YSK\", { action: \"external_bumblebee_lead\" }).then((token) => {\n    formData.set(\"recaptcha_token\", token);\n    xhr.open(oFormElement.method, oFormElement.action, true);\n    xhr.setRequestHeader(\"x-frontendurl\", window.location.href);\n    xhr.send(formData);\n  });\n\n  return false;\n  }\n<\/script>\n<div id=\"done_drip_form\" class=\"done\">\n      <div class=\"success-title\">\n        <i class=\"fa fa-check-circle\"><\/i><br\/> We just emailed the info to you.\n      <\/div><\/div><form id=\"drip_form\" action=\"https:\/\/www.crowdspring.com\/api\/v1\/bb\/external_leads\/\" method=\"post\" onsubmit=\"return submitForm_drip_form(this);\">\n      <div class=\"form-group\">\n        <input type=\"email\" name=\"email\" class=\"form-control\" id=\"mce-EMAIL\" required=\"true\"\/>\n        <label html_for=\"mce-EMAIL\" class=\"form-label\">Email Address<\/label>\n      <\/div> \n      <div style=\"position: absolute; left: -5000px\" aria-hidden=\"true\">\n\t<input type=\"text\" value=\"brand-identity-grader-landing-page\" tabindex=\"-1\" name=\"tags\" readonly=\"true\"\/>\n        <input type=\"text\" value=\"true\" tabindex=\"-1\" name=\"add_country_tier_suffix\" readonly=\"true\"\/>\n      <\/div><input type=\"submit\" value=\"I want a stronger brand!\" class=\"btn btn-primary\" \/><p class=\"notice\"> <\/form><\/div><\/div><\/div><\/div><\/p>\n<h2>Three reasons why you should look for the perfect local SEO strategy<\/h2>\n<h3>1. Small effort, big rewards<\/h3>\n<p>You don&#8217;t have to do much to get into local SEO. There&#8217;s no need to leave your store to do so!<\/p>\n<p>You only need a computer to create your <a href=\"https:\/\/www.brandignity.com\/2023\/04\/5-tips-to-overhaul-your-google-business-profile-page-for-stronger-local-seo-results\/\" target=\"_blank\" rel=\"noopener\">Google Business Profile to improve local SEO<\/a>. After that, you&#8217;ll fill out a few forms with the correct information. Doing that puts you way ahead of the curve.<\/p>\n<p>Maintaining your profile and <a href=\"https:\/\/debutify.com\/blog\/responding-to-positive-reviews-examples\" target=\"_blank\" rel=\"noopener\">replying to reviews<\/a> is hard, but it will become second nature.<\/p>\n<h3>2. It&#8217;s only going to get bigger<\/h3>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/315709\/online-local-business-search-frequency-us-canada\/\" target=\"_blank\" rel=\"noopener\">One in five customers will find your store after an online search.<\/a> That trend is only going to grow. You can take advantage of that \u2013 or let your competition do it.<\/p>\n<p>There&#8217;s a place for brick-and-mortar and e-commerce stores online. Both will adapt and grow in different ways, of course. They will have something in common: the internet will shape that process.<\/p>\n<p><a href=\"https:\/\/ninepeaksmedia.com\/b2b-seo-implementing-seo-for-b2b-companies\" target=\"_blank\" rel=\"noopener\">Creating the right B2B SEO strategy<\/a> takes time. That&#8217;s why you need to start as soon as possible. Delaying it will only harm your profits.<\/p>\n<h3>3. No need to leave it to chance<\/h3>\n<p>Taking advantage of internet trends is tricky. They change quickly and do so in multiple directions, so keeping SEO analytics in mind is vital to ensure you&#8217;re on the right path. Local SEO is far from an internet trend &#8211; a business model that stays here.<\/p>\n<p>You could try to bet against local SEO. Ignore the entire process and hope everyone else but you are wasting time online. That&#8217;d be a terrible strategy: businesses competing against <a href=\"https:\/\/www.crowdspring.com\/blog\/conversion-rate-optimization-guide\/\" target=\"_blank\" rel=\"noopener\">optimization<\/a> tend to go bankrupt. It&#8217;s a Blockbuster vs. Netflix scenario.<\/p>\n<p>And you don&#8217;t want your business to be the next Blockbuster.<\/p>\n<h2>A five-step guide to local SEO for small businesses<\/h2>\n<h3>1. Create a Google Business Profile<\/h3>\n<p>You must first create a Google Business Profile, a Google account for your business.<\/p>\n<p>Don&#8217;t worry about optimization or keywords yet. Right now, all you have to do is create a profile. Try to fill it with as much information as you can.<\/p>\n<p>There&#8217;s no need to be thorough now if you lack time. The worst thing you can do is delay the process \u2013 because not having a business profile leaves money on the table.<\/p>\n<h3>2. Verify your address<\/h3>\n<p>Nowadays, social media requires businesses and brands to undergo a verification process. It may sound like an extra hassle for no reason \u2013 but you have to do it so third parties have a hard time pretending to be someone else (and prevent scammers from stealing money).<\/p>\n<p>Verification is a five-step process you can do with your computer or smartphone right from Google&#8217;s website.<\/p>\n<h3>3. Update your information (and keep it up to date!)<\/h3>\n<p>Your online business profile needs information. You have to write down as many details as you can.<\/p>\n<p>The basics are your business name, address, and working hours. You can add holiday hours, descriptions, photos, and more information.<\/p>\n<p>Be as thorough as possible. Doing so is the first step in having the perfect local SEO strategy. The more information you write down, the better you rank in search engines. And it must be accurate information \u2013 because Google will penalize you for any mistakes!<\/p>\n<h3>4. Tune the fine details<\/h3>\n<p>It&#8217;s important to stress how thorough and accurate you must be when writing down your business information.<\/p>\n<p>Something as silly as writing the wrong working hours could cause you enough trouble to rank lower than your competition \u2013 which will make a dent in your profit margin. Users also notice errors &#8211; <a href=\"https:\/\/www.brightlocal.com\/research\/local-citations-trust-report\/#Q1\" target=\"_blank\" rel=\"noopener\">and stop shopping because of them<\/a>.<\/p>\n<p>You have to update your information regularly. For example, forgetting about holiday hours is a big beginner mistake you don&#8217;t want to make.<\/p>\n<h3>5. Help your profile grow<\/h3>\n<p>Creating a Google Business Profile is not a one-and-done operation. You will receive reviews (hopefully, they all will be five stars!), and you must read and reply.<\/p>\n<p>It&#8217;s not a bad idea to upload up-to-date pictures every once in a while. The more active you are, the better you&#8217;ll rank \u2013 and the more people will get to see your business listing.<\/p>\n<h2>Ten tips to improve your local SEO strategy<\/h2>\n<h3>1. Create it and keep at it<\/h3>\n<p>It&#8217;s important not to forget about your business profile. You will get over the big part of it all when you create it and write down as much information as possible \u2013 but think of it as organic. It will change over time, and you must follow these changes.<\/p>\n<p>For example, people will leave reviews on your business profile. You have to pay attention to that. You may change your working hours \u2013 and you have to update them.<\/p>\n<p>Having wrong information for one day is more than enough to get penalized.<\/p>\n<h3>2. Consider other search engines<\/h3>\n<p>This article discusses creating a Google Business Profile because it&#8217;s essential in local SEO. Most people use Google for their online needs, but other search engines exist.<\/p>\n<p>There&#8217;s no harm in expanding your social presence to other search engines. Ensure you follow the same rules: writing down as much information as possible and updating it as soon as possible. Otherwise, it&#8217;d be better to stick to Google alone.<\/p>\n<h3>3. Nail your NAP information<\/h3>\n<p>Name and Place (NAP) information is the bread and butter of your business profile. It&#8217;d be better not to have one if you&#8217;re making mistakes in that area.<\/p>\n<p>Imagine if you were talking to someone, referring them to your business, and giving them the wrong address when they want to visit. You&#8217;d make zero sales \u2013 and whoever went to the incorrect address won&#8217;t give you a second chance!<\/p>\n<p>That&#8217;s what happens when you write down the wrong NAP information. People would assume you went bankrupt or were playing around \u2013 neither is good for business.<\/p>\n<h3>4. Mobile matters<\/h3>\n<p>More people use their mobile phones than computers to surf the web. As time passes, more people leave PCs behind and use their smartphones alone. This trend has a direct effect on how you should think about SEO.<\/p>\n<p>There&#8217;s little space on phone screens. Consider that before you write a long description about your <a href=\"https:\/\/www.crowdspring.com\/website-design\/\" target=\"_blank\" rel=\"noopener\">business website<\/a> or upload big pictures that won&#8217;t fit.<\/p>\n<h3>5. Read and reply to your reviews<\/h3>\n<p>Google will consider whether you pay attention to your business profile or let it collect metaphorical dust after you create it.<\/p>\n<p>One way to show you care is to <a href=\"https:\/\/trustmary.com\/reviews\/how-to-respond-to-positive-reviews\/\" target=\"_blank\" rel=\"noopener\">reply to reviews<\/a>. It&#8217;s also essential to do so to defend yourself from negative comments.<\/p>\n<p>At the same time, reading and replying to reviews will help <a href=\"https:\/\/wpfrank.com\/how-to-boost-your-seo-ranking\/\" target=\"_blank\" rel=\"noopener\">boost your search engine ranking<\/a> and show clients you care. Staying in touch with customers has no downside.<\/p>\n<h3>6. Set your site right<\/h3>\n<p>You will probably include your website in your business profile. It&#8217;s a great way to rank better in search engine results. And that will happen \u2013 as long as you set your site right.<\/p>\n<p>What does that mean?<\/p>\n<p>You have to <a href=\"https:\/\/www.crowdspring.com\/blog\/seo-design\/\" target=\"_blank\" rel=\"noopener\">structure your site in an SEO-friendly way<\/a>. Think of the correct meta descriptions, title tags, subheadings, etc. You can always opt for managed SEO services and have experts help you optimize your site and strategy.<\/p>\n<p>What happens if you ignore your website structure? Google penalizes you for it \u2013 and your business profile also takes a hit.<\/p>\n<p>When you&#8217;re about to change something about your business profile, make sure it&#8217;s mobile-friendly.<\/p>\n<h3>7. Look for local keywords<\/h3>\n<p>Targeting local keywords is a great way to rank better in local search engine results. Doing so is pretty straightforward \u2013 first, you must <a href=\"https:\/\/erikemanuelli.com\/keyword-research\/#find\" target=\"_blank\" rel=\"noopener\">identify relevant keywords<\/a> for your locality. The perfect local keyword would be what your company offers, plus your location. And you can track your keywords over time using a <a href=\"https:\/\/sitechecker.pro\/local-rank-tracker\/\" target=\"_blank\" rel=\"noopener\">local rank tracker<\/a>.<\/p>\n<p>So, if you own an HVAC repair company in Virginia, a relevant <a href=\"https:\/\/servicedirect.com\/resources\/hvac-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">HVAC marketing<\/a> keyword would be &#8220;HVAC repair companies in Virginia&#8221; or &#8220;HVAC repair in Virginia.&#8221;<\/p>\n<p>Avoid keyword stuffing, and create content that naturally incorporates these local keywords. Otherwise, Google will penalize you \u2013 and your local SEO will suffer.<\/p>\n<h3>8. Build more backlinks<\/h3>\n<p><a href=\"https:\/\/www.marketgoo.com\/blog-post\/what-are-links-in-seo\/\" target=\"_blank\" rel=\"noopener\">Backlinks are pretty straightforward<\/a>: they are links (found on other websites) that send people to your site. The more backlinks, the better.<\/p>\n<p>Why?<\/p>\n<p>Because you want people to visit your store, both online and offline!<\/p>\n<p>There&#8217;s also another byproduct of collecting backlinks. Google will <a href=\"https:\/\/www.rankwatch.com\/blog\/rank-on-first-page-of-google\/\" target=\"_blank\" rel=\"noopener\">rank your business higher<\/a> in search engine results if their algorithms recognize that many people add links to your website in their content. With that said, you&#8217;ll want to evaluate the quality of <a href=\"https:\/\/loganix.com\/link-posting-sites\/\" target=\"_blank\" rel=\"noopener\">linking sites<\/a> using tools like the <a href=\"https:\/\/www.prepostseo.com\/domain-authority-checker\" target=\"_blank\" rel=\"noopener\">DA PA checker<\/a>. This will ensure that you focus only on links from reputable sources and boost your site\u2019s credibility even further.<\/p>\n<p>Internal links also help\u2014these links on your website direct visitors to other parts of that site.<\/p>\n<h3>9. Wait before you rewrite your content<\/h3>\n<p>Google uses crawlers to find information online and put it in its search results. They&#8217;re not magic workers but algorithms \u2013 even though they work faster than humans, they take their time.<\/p>\n<p>So, don&#8217;t get desperate if you see no results after updating your local SEO page. Wait for a month or, better yet, two months or so before rethinking your SEO strategy. And remember to <a href=\"https:\/\/localranking.com\/local-rank-tracker\" target=\"_blank\" rel=\"noopener\">implement local rank tracking<\/a> so that you can monitor your local SEO efforts.<\/p>\n<p>At the same time, think and rethink what you want out of your marketing strategy before you start uploading content or making changes.<\/p>\n<h3>10. Don&#8217;t dial it down to local SEO alone<\/h3>\n<p>Local SEO is a must for small businesses \u2013 but it&#8217;s not the only tool of the trade you need. Take advantage of both <a href=\"https:\/\/www.crowdspring.com\/blog\/small-business-marketing-guide-types-of-traditional-and-online-marketing\/\" target=\"_blank\" rel=\"noopener\">online and offline opportunities<\/a> as you see fit.<\/p>\n<p>For example, promote your products in local markets and donate money to local charities. That&#8217;s the perfect offline marketing campaign.<\/p>\n<p>Make sure you also pay attention to social media\u2014that&#8217;s how clients and potential customers stay updated about what you do offline. It&#8217;s the perfect supplement to your local SEO strategy.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=design&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your guide to local search engine optimization. Discover what local SEO is, how to optimize it, and help prospects find your business.<\/p>\n","protected":false},"author":25554,"featured_media":40831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3157],"tags":[1755,1818,3164,3160,2349,3178,623,2635],"class_list":["post-40830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-content-marketing","tag-digital-marketing","tag-ecommerce-marketing","tag-growing-a-business","tag-marketing-strategy","tag-search-marketing","tag-seo","tag-small-business-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Local SEO: The Definitive Small Business Guide [2024] - crowdspring Blog<\/title>\n<meta name=\"description\" content=\"Your guide to local search engine optimization. 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