{"id":39342,"date":"2022-01-31T14:02:09","date_gmt":"2022-01-31T20:02:09","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=39342"},"modified":"2026-01-13T08:38:36","modified_gmt":"2026-01-13T14:38:36","slug":"marketing-on-tiktok","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/marketing-on-tiktok\/","title":{"rendered":"The Ultimate Small Business Guide to Marketing on TikTok"},"content":{"rendered":"

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People love videos, and over the past few years, the video-based social network TikTok has exploded in popularity, especially for Gen-Z and Millennials.<\/p>\n

If your business needs to reach a younger audience, you should learn how to market your products and services on TikTok.<\/p>\n

Over the past fifteen years, our team has helped thousands of entrepreneurs and small businesses build their visual brands on TikTok. We\u2019ve frequently discussed TikTok strategies at webinars and conference talks and regularly help early-stage companies develop visual strategies for social networks like TikTok. This guide shares the actionable insights, tips, best practices, and expertise we\u2019ve developed after helping over one hundred thousand brands.<\/p>\n

Here\u2019s everything you need to know about marketing and growing your small business or startup on TikTok.<\/p>\n

What is TikTok?<\/h2>\n

TikTok is a popular social media platform that allows users to watch, create, and share short-form videos (usually from 5 seconds to 3 minutes). The mobile app offers special effects and sounds, enabling users to explore creativity.<\/p>\n

TikTok is available in over 150 countries<\/a> and has over 1 billion active monthly users<\/a>.<\/p>\n

Originally, TikTok was used primarily by individuals, but it has also become a successful business platform in the past two years.<\/p>\n

How does TikTok work?<\/h2>\n

TikTok is known for its famous \u201cFor You\u201d page, where people can see videos that reflect their tastes. TikTok uses AI (artificial intelligence) to recommend videos based on a person’s likes, recent views, and past searches. This creates a personalized user experience that people enjoy.<\/p>\n

A person also can follow hashtags<\/a> or trending music to explore new content.<\/p>\n

How can marketers and small businesses use TikTok?<\/h2>\n

TikTok has two types of accounts:<\/p>\n

Personal account.<\/strong> This account is primarily for individuals. This is a basic account without analytics or advanced functions.<\/p>\n

Pro Account.<\/strong> This advanced account offers analytics, insights, and other tools focused on businesses and content creators. There are two kinds of pro accounts:<\/p>\n

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  1. TikTok for creators.<\/strong> This account allows independent creators more creative freedom than a personal account. This account isn\u2019t appropriate for businesses because it focuses less on advertising, product reports, and business analytics. It\u2019s centered on delivering exciting content to a creator\u2019s audience. Most TikTok influencers and content creators use this account to promote original content or advertise other brands\u2019 products or services.<\/li>\n
  2. TikTok for business.<\/strong> This account is tailor-made for companies to help promote and advertise products or services. The platform helps business owners promote their businesses by including analytics and insights, helping to reach a bigger target audience, budgeting, and advertising.<\/li>\n<\/ol>\n

    In this guide, we\u2019re focusing on creating a TikTok for your small business or startup. If you\u2019re ready to start or grow your small business on TikTok, follow these steps to get started:<\/p>\n

    How to start a TikTok for business:<\/h2>
    <\/p>\n
      \n
    1. \n
        \n
      1. Learn TikTok basics<\/a><\/li>\n
      2. Research how your competitors use TikTok<\/a><\/li>\n
      3. Discover your target audience<\/a><\/li>\n
      4. Find what makes you stand out<\/a><\/li>\n
      5. Create content<\/a><\/li>\n
      6. Help your audience find you<\/a><\/li>\n
      7. Analyze your data<\/a><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

        <\/div><\/div>\n

        1. Learn TikTok basics<\/h2>\n

        The best way to understand something is to experience it. So, download the TikTok app and explore what it offers. Browse through different hashtags, watch popular and trending music, and see how the \u201cFor You\u201d page works.<\/p>\n

        You can play around with the editing tools on TikTok by creating your videos. Use trending or any sound you like to make a few practice videos. You can save these drafts in TikTok for future reference and don\u2019t need to publish them.<\/p>\n

        As you use the app, pay attention to how other businesses use TikTok for online marketing. You\u2019ll want to focus on competitors later but look at various companies in different industries for now. Search people on TikTok<\/a> to connect with influencers, prospective collaborators and partners, or customers who align with your brand.<\/span><\/p>\n

        Want a free brand review?<\/div>
        \"brand<\/div>
        Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div>
        \n