![\"brand](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/07\/09131004\/brand-identity-grader-blog-cta-hero.png\")
<\/div>Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div>
\n
![\"twitter](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/03\/14141710\/edgar-moran-92pmjawkufs-unsplash.jpg\")
<\/p>\n<\/p>\n
Twitter is a powerful platform for directly engaging an audience, creating brand awareness<\/a>, launching a new business<\/a>, and helping grow your business\u2019s customer base without needing a huge marketing budget or advanced expertise.<\/p>\n Twitter has high name recognition –\u00a088% of Americans know about Twitter<\/a>. And it\u2019s a popular platform for marketers. 82% of B2B content marketers<\/a>\u00a0have used Twitter in their\u00a0content marketing strategies<\/a>\u00a0in the last 12 months.<\/p>\n But, to succeed on Twitter, your company must stand out.<\/p>\n Putting out consistent content isn\u2019t enough. You must enhance your customer\u2019s experience online, encourage followers to purchase and help your brand connect more humanly.<\/p>\n To do these things and grow your business, you must create a successful strategy and learn to leverage Twitter’s powerful platform.<\/p>\n Over the past fifteen years, our marketing team has actively leveraged Twitter to market products and services for different brands. In that time, we’ve written dozens of articles on leveraging Twitter to promote products and services and grow a brand. And we’ve mentored thousands of entrepreneurs, sharing strategies and practices for building strong Twitter brands. We’ve even started businesses that focused specifically on marketing through Twitter. And we frequently discussed Twitter marketing strategies at webinars and conference talks. This guide shares the actionable insights, tips, best practices, and expertise we’ve developed after helping over one hundred thousand brands.<\/p>\n Whatever the platform, strategy is everything when it comes to\u00a0online marketing<\/a>. Your Twitter strategy should be focused on the content you create and deliver to your audience.<\/p>\n The following four tactics will help you develop a strong Twitter marketing strategy:<\/p>\n Twitter is a powerful tool for research.<\/p>\n For example, you can search and follow your competitors directly on Twitter. Observe how they use content marketing<\/a>\u00a0and how they engage their audiences.<\/p>\n You can research related audiences and topics using the algorithm through Twitter\u00a0hashtags<\/a>.<\/p>\n By learning from your competitors’ strategies on Twitter, you can create your unique approach.<\/p>\n Most businesses forget to audit their social accounts regularly.<\/p>\n This is a problem.<\/p>\n To use Twitter effectively, you have to create and execute a strategy. And your Twitter account is a critical part of that strategy.<\/p>\n How you present your business online matters. The information in your Twitter profile must be concise, punchy, relevant, and updated.<\/p>\n Make sure your profile photo shows the correct\u00a0company logo<\/a>. Have a strong banner that visually explains what your business does. And make sure to link to your\u00a0business website<\/a>.<\/p>\n That\u2019s just for starters.<\/p>\n Get familiar with Twitter analytics<\/a>. Identify the following when performing a Twitter account audit:<\/p>\n And remember to perform an account audit every few months. Determine in your organization how often you conduct audits. Every company has a different sweet spot that works for them.<\/p>\n Content marketing fails when it doesn\u2019t resonate with your target audience. So, consider\u00a0audience personas<\/a>\u00a0before you create content and a social media strategy.<\/p>\n When creating strategy and individual pieces of content, you should have a distinct audience persona in mind to identify the best way to communicate with them.<\/p>\n Social media is a dynamic and volatile landscape. Twitter is especially subject to such volatile changes with Elon Musk’s purchase of the platform in 2022. That purchase suggests that Twitter will see many changes<\/a> in its operations. Moreover, algorithms often change, and these changes require companies to evolve their strategies on Twitter.<\/p>\n So, keep up with updates and best practices, such as the optimal image sizes and the best times and days of the week to post content.<\/p>\n Keeping a finger on the pulse of the Twitter algorithm will help you anticipate and adjust to changes and keep your impressions and\u00a0brand health<\/a>\u00a0high.<\/p>\n Now that you know how to build a\u00a0Twitter marketing strategy<\/a>, let’s examine critical and more in-depth steps you need to take to leverage Twitter further:<\/p>\n Success is 99% preparation, some would say. The same goes when building your Twitter profile.<\/p>\n If you can, pick a Twitter handle that matches your\u00a0business name<\/a>.<\/p>\n However, what should you do if your brand name is already taken? One practical solution is adding an active CTA (call to action)<\/a> to prefix your brand name. For example, instead of \u201c@crowdspring,\u201d you can use \u201c@ChooseCrowdspring.\u201d<\/p>\n Or, to inspire a more collaborative or tribe-centric approach to your Twitter handle, you can alternatively go with something that describes a group identity, such as \u201c@WeAreCrowdspring\u201d or \u201cThisIsCrowdspring.\u201d<\/p>\n You could also attach the suffixes \u201cHQ\u201d or \u201cOfficial\u201d at the end of your brand name to convey authority and ownership of the account name. But we suggest you do this only if your brand name isn\u2019t available.<\/p>\n Ultimately, your\u00a0brand strategy<\/a> should be focused on consistency and eliminating confusion whenever possible. And while it\u2019s rare that you can have an identical profile name on all social networks, you can generally come close.<\/p>\n Image is everything on social media, and the more your account conveys legitimacy and professionalism, the more a prospective follower or customer will consider following your account.<\/p>\n So, pick relevant but compelling images for your banner and profile photo. Most businesses use their official logo for their profile picture. But don\u2019t neglect your banner photo. Look at your competitors to see their approaches to the banner photo. And then look at the Twitter banners of other successful brands that speak with an audience similar to yours.<\/p>\n The Twitter banner image is where your brand can show its unique personality and be more creative. So be strategic in picking images that stand out in color<\/a> and overall visual impact. But be sure that these images match your overall brand identity<\/a>. Otherwise, you\u2019ll confuse your customers and prospects.<\/p>\n Finally, this step is usually overlooked, but it’s essential. Refine your profile description.<\/p>\n In the description, come up with a compelling and punchy copy that encompasses what your brand is about. Include a functioning website link and provide your location.<\/p>\nFundamentals of an effective Twitter strategy<\/h2>\n
1. Watch and learn from competitors and others<\/h3>\n
2. Audit your Twitter account<\/h3>\n
\n
3. Identify and classify your audience<\/h3>\n
\n
4. Keep up with social media best practices<\/h3>\n
How to use Twitter for business<\/h2>\n
1. Set up a Twitter profile that sets you up for success<\/h3>\n
Profile name<\/h4>\n
Profile images<\/h4>\n
Profile description<\/h4>\n
Want a free brand review?<\/div><\/div>Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div>\n