{"id":31551,"date":"2019-08-01T11:50:21","date_gmt":"2019-08-01T16:50:21","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=31551"},"modified":"2024-07-16T16:48:13","modified_gmt":"2024-07-16T21:48:13","slug":"client-feedback","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/client-feedback\/","title":{"rendered":"How to Get Actionable Feedback and Find Out What Clients Really Think"},"content":{"rendered":"

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Everyone knows that clients can offer priceless insight into your business.<\/p>\n

Your clients have a fresh perspective. They notice things that you don’t. They can tell you if you’re successfully meeting their needs. Or not.<\/p>\n

Some businesses\u2014like design, marketing, or branding agencies, interior design firms, freelancers, and contractors, among many others\u2014rely<\/em> on client feedback and collaboration to do their jobs.<\/p>\n

Creative work demands a constant feedback loop between the client and the service provider.<\/p>\n

But it’s not always easy to get clients to share their insights, and once you have them, it’s not always clear what to do with them.<\/p>\n

Like any data, client feedback is only valuable if it’s actionable.<\/p>\n

So, we’re here to help. As a creative business, we’ve become experts at collecting and acting on client feedback. And we’re excited to share what we know.<\/p>\n

Here are our top techniques for collecting actionable client feedback.<\/p>\n

Send follow-up emails<\/h2>\n

A simple email is one of the most effective techniques for gathering client feedback.<\/p>\n

Email is still king when it comes to reaching people.<\/p>\n

Hubspot shares<\/a> that 99% of consumers check their email daily<\/strong> and that 73% of millennials prefer business communications to come via email<\/strong>.<\/p>\n

It’s best to contact your clients after they’ve had the opportunity to experience your service. So, give them time to do so – and process the experience a bit – before reaching out.<\/p>\n

Now, you could make a blanket request for feedback.<\/p>\n

But if you’re hoping to learn specific information, that’s not the best approach. We recommend including a survey with targeted questions (more on that below).<\/p>\n

Keep your message short and sweet. Provide a link or clickable button to take the reader to the included survey. And sweeten the pot by offering a reward for completing the survey. This could be a discount for a future purchase, a gift card, or any other reward your<\/em> clients would value.<\/p>\n

And make sure it’s clear the email is from you. Far too many emails are generic emails that could have been sent by thousands of other businesses. This is where you should smartly incorporate your agency’s or business’s brand identity<\/a> (including your logo and brand colors).<\/p>\n

Finally, automate your email campaigns so that they send on a regular schedule triggered by your clients’ activity. Tools like Constant Contact<\/a>, Intercom<\/a>, MailChimp<\/a>, and Drip<\/a> are all worth looking into. And, once you’ve set these email campaigns up, they run automatically – making this a low-time-investment technique with great potential returns.<\/p>\n

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