{"id":24512,"date":"2017-08-21T00:15:37","date_gmt":"2017-08-21T05:15:37","guid":{"rendered":"https:\/\/blog.crowdspring.com\/?p=24462"},"modified":"2026-03-02T09:43:43","modified_gmt":"2026-03-02T15:43:43","slug":"small-business-marketing-shoestring-budget","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/small-business-marketing-shoestring-budget\/","title":{"rendered":"21 Ways To Market Your Small Business On A Shoestring Budget"},"content":{"rendered":"

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Thinking of ways to market your small business<\/a> can be overwhelming, especially considering the cost and return on investment.<\/p>\n

Big companies spend millions of dollars every year\u00a0marketing and building their businesses. Small businesses have a similar need to get the word out but have much more modest budgets.<\/p>\n

And if you’re working on a business plan<\/a> for a new business and getting ready to start your business<\/a>, your marketing budget is probably tiny.<\/p>\n

Here’s the secret that smart marketers hold close to their hearts: marketing your small business doesn\u2019t have to cost a fortune.<\/p>\n

Business owners can take advantage of many different strategies and techniques to help spread the word, most of which are low-cost (or even free). All it takes is determination, ingenuity, and a carefully planned marketing strategy<\/a>.<\/p>\n

We\u2019ve evaluated many ideas for marketing your business without breaking the bank and want to share our top 21.<\/p>\n

Make it yourself<\/h2>\n

Create a business blog<\/h3>\n

Of all of the low-cost tactics you can deploy to raise awareness about your business and its products, writing great content<\/a> is one of the best.<\/p>\n

A good vehicle for that content is a blog.<\/p>\n

There are many resources and tips for getting your blog off the ground, but one of the most critical things to remember is to write about your passion. When it comes to your business, you are the expert \u2014 find something that excites you and write about it. Your passion and knowledge will help make whatever you create compelling and worth reading.<\/p>\n

Start a newsletter<\/h3>\n

Newsletters and blogs aren\u2019t necessarily exclusive; many successful blogs effectively incorporate them.<\/p>\n

If you prefer, you can create a dedicated newsletter with different content than your blog or mix and match existing blog writing with new content as you see fit.<\/p>\n

Having an email arrive regularly in your customer\u2019s inbox with content created by you and your business is invaluable.<\/p>\n

Start a podcast<\/h3>\n

Are you one of the lucky ones who likes the sound of their own voice? Or do you have someone on staff with the gift of gab?<\/p>\n

Podcasts<\/a> can be an excellent way to build awareness while making your business more human. After all, the human voice connects, humanizes, and is authentic in ways no other media can be. A well-executed podcast, supported by a solid podcast marketing<\/a> strategy, can be a great marketing tool.<\/p>\n

Follow your brand identity design<\/a> principles when creating new marketing channels, like podcasts. Your visual identity should be consistent across channels.<\/p>\n

Run a sale or create discount coupons<\/h3>\n

Everyone loves a sale. However, this isn\u2019t just about offering your customers a break on the price. This is about creating unique, interesting promotions to attract new customers and retain existing ones.<\/p>\n

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