![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2019\/07\/27130037\/adolescent-beautiful-brunette-919436.jpg\")
<\/p>\n![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2019\/07\/27130039\/ebay-2025hamilton.jpg\")
<\/p>\n![\"brand](\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/brand-archetype-hero.png\")
<\/div>Craigslist<\/h2>\n![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2019\/07\/27130040\/screen-shot-2019-07-17-at-12.53.13-pm.png\")
<\/h3>\nIf it’s not broken, don’t fix it<\/h3>\n
<\/h3>\nIf it’s not broken, don’t fix it<\/h3>\n
As impressive as eBay’s longevity has proven to be, Craigslist’s epic success is even more remarkable.<\/p>\n
The most striking aspect of the Craigslist brand? The online classified site’s interface has remained mostly unchanged since it debuted in 1995. No one could call Craigslist a beautifully designed website\u00a0 – even in 1995. But, it is<\/em>\u00a0functional and user-friendly.<\/p>\n The site may look like an internet dinosaur lumbering out of the mists of the HamsterDance Era, but if you used the site 15 years ago, you’ll find it easy to use now.<\/p>\n The Craigslist brand is defined by this simplicity and user-friendly interface. This is not an accident. As Craigslist founder Craig Newmark explains<\/a>,<\/p>\n The design of Craigslist originated in my observation that people want something that is functional, effective, simple, and fast. That design philosophy has been maintained throughout.<\/p><\/blockquote>\n He goes on to explain in another interview<\/a>:<\/p>\n The evolution of Craigslist was based on listening to people as to what they wanted and what was needed. People consistently told us they didn’t want fancy stuff; they wanted something simple, straightforward, and fast. We listened to consensus…<\/p><\/blockquote>\n And so, Craigslist continues to thrive – in defiance of the common wisdom that sleek design is best.<\/p>\n When I need to buy a special gift for someone I don’t go to Amazon. I go to Etsy.<\/p>\n For many, Etsy’s brand is defined by that concept of “special.”<\/p>\n Consumers know of Etsy as a marketplace for hand-crafted goods. And, by virtue of their hand-made status, these products are one-of-a-kind.<\/p>\n During the industrial revolution, pants with creases were considered more stylish than those without because the creases were an indicator that the pants were made by new machine technology. Today all dress pants are creased and no one thinks anything of it. Most products are made by machine, so “machine-made” has lost its cachet.<\/p>\n The popularity pendulum is swinging the other way. Etsy products are sought after because they’re made with a human touch in the midst of an impersonal, machine-dominated society.<\/p>\n Product uniqueness alone can’t account for Etsy’s appeal. It’s the story behind the product<\/a> – the human connection to the product that makes each hand-made item sold on Etsy truly special.<\/p>\n Apple is a titan of technology.<\/p>\n They’ve been the creative counterpart to Window’s PCs since 1976. And they took the world by storm with the iPod in 2001, the world’s 1st smartphone in 2007, and the iPad in 2010.<\/p>\n But, Apple isn’t only a tech brand – they’ve also developed a bit of a friendly cult following. At crowdspring, one of our interview questions is – Windows or Mac? The answers are always revealing.<\/p>\n People who use Apple products tend to be incredibly devoted. When new Apple products debut, they garner vast amounts of speculation and press. And YouTube explodes with new unboxing videos.<\/p>\n But what drives this rabid devotion?<\/p>\n Apple creates great products to be sure. But, they’ve also successfully established their brand as a status symbol. The Apple logo<\/a> doesn’t only indicate that you use a particular product. It also communicates that you’re a member of the Apple community and its sub-brands<\/a>.<\/p>\nWhat you can do:<\/h3>\n
\n
Etsy<\/h2>\n
![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2019\/07\/27130040\/hudson_office_etsy.jpg\")
<\/h3>\nHuman connection has value<\/h3>\n
What you can do:<\/h3>\n
\n
Apple<\/h2>\n
![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2019\/07\/27130038\/accessories-apple-coffee-1038628.jpg\")
<\/p>\nEmbrace your tribe<\/h3>\n
![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\")
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"