{"id":23626,"date":"2017-03-31T13:42:31","date_gmt":"2017-03-31T18:42:31","guid":{"rendered":"https:\/\/blog.crowdspring.com\/?p=23626"},"modified":"2023-09-19T14:23:00","modified_gmt":"2023-09-19T19:23:00","slug":"the-small-business-guide-to-crafting-the-perfect-tagline-or-slogan","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/the-small-business-guide-to-crafting-the-perfect-tagline-or-slogan\/","title":{"rendered":"The Small Business Guide to Crafting The Perfect Tagline or Slogan"},"content":{"rendered":"<p>\n<div class='header-cta' style='display:none'>\n  <span>Discover your brand's unique character.<\/span>\n  <a href='https:\/\/www.crowdspring.com\/brand-archetype-quiz\/' class='btn btn-primary' target='_blank'>Reveal the truth with our free quiz!<\/a>\n<\/div>\n<\/p>\n<p>When you <a href=\"https:\/\/www.crowdspring.com\/blog\/starting-a-business\/\" target=\"_blank\" rel=\"noopener\">start a new business<\/a>, your to-do list is long. Among other tasks, you need a memorable <a href=\"https:\/\/www.crowdspring.com\/naming-a-business-or-product\/\" target=\"_blank\" rel=\"noopener\">business\u00a0 name<\/a>. Naming a new company can be challenging and time-consuming.<\/p>\n<p>Coming up with a memorable <a href=\"https:\/\/www.crowdspring.com\/business-tagline\/\" target=\"_blank\" rel=\"noopener\">tagline or slogan<\/a> for that business can present an even greater challenge.<\/p>\n<p>A tagline is supposed to communicate to your customers and potential customers what sets you apart from your competition and also your brand\u2019s focus.<\/p>\n<p>A tagline can be an important part of your <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-identity\/\" target=\"_blank\" rel=\"noopener\">brand&#8217;s identity<\/a>.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #3B2B8F\"><div class=\"title centered\">What\u2019s your brand\u2019s true essence?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/brand-archetype-hero.png\" alt=\"brand archetype illustration of the magician\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Discover your brand's unique character in just 3 minutes & unveil 15 key insights to make your brand stronger.<\/div><a target=\"_blank\" class=\"btn btn-primary\" href=\"https:\/\/www.crowdspring.com\/brand-archetype-quiz\/\">Start the free quiz now!<\/a><\/div><\/div><\/div><\/p>\n<p>Here are 10 useful tips on crafting the perfect tagline:<\/p>\n<p><strong>1. Make your tagline unique.<\/strong><br \/>\n<strong> 2. Make your tagline simple.<\/strong><br \/>\n<strong> 3. Make your tagline concise.<\/strong><br \/>\n<strong> 4. Make your tagline timeless.<\/strong><\/p>\n<p>Watch the video for more detail on these four important tips for writing a great tagline, plus six more.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/I2lkcIYWyw4\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=brandidentity&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coming up with a great tagline or slogan for your new business or startup can be tough. Here are 10 tips for a great tagline.<\/p>\n","protected":false},"author":2,"featured_media":23627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3154],"tags":[3160,2349,2635,3159,1399],"class_list":["post-23626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity","tag-growing-a-business","tag-marketing-strategy","tag-small-business-marketing","tag-starting-a-business","tag-startup-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Small Business Guide to Crafting The Perfect Tagline or Slogan - crowdspring Blog<\/title>\n<meta name=\"description\" content=\"Coming up with a great tagline or slogan for your new business or startup can be tough. 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Here are 10 tips for a great tagline.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdspring.com\/blog\/the-small-business-guide-to-crafting-the-perfect-tagline-or-slogan\/\" \/>\n<meta property=\"og:site_name\" content=\"crowdspring Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-31T18:42:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-19T19:23:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/03\/27131947\/tagline_screenshot.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ross Kimbarovsky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ross Kimbarovsky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/the-small-business-guide-to-crafting-the-perfect-tagline-or-slogan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/the-small-business-guide-to-crafting-the-perfect-tagline-or-slogan\/\"},\"author\":{\"name\":\"Ross Kimbarovsky\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/45a66ce5a05496798744cf14367aa575\"},\"headline\":\"The Small Business Guide to Crafting The Perfect Tagline or Slogan\",\"datePublished\":\"2017-03-31T18:42:31+00:00\",\"dateModified\":\"2023-09-19T19:23:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/the-small-business-guide-to-crafting-the-perfect-tagline-or-slogan\/\"},\"wordCount\":142,\"publisher\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/the-small-business-guide-to-crafting-the-perfect-tagline-or-slogan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/03\/27131947\/tagline_screenshot.jpg\",\"keywords\":[\"Growing a Business\",\"Marketing Strategy\",\"Small Business Marketing\",\"Starting a Business\",\"Startup Marketing\"],\"articleSection\":[\"Brand Identity\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/the-small-business-guide-to-crafting-the-perfect-tagline-or-slogan\/\",\"url\":\"https:\/\/www.crowdspring.com\/blog\/the-small-business-guide-to-crafting-the-perfect-tagline-or-slogan\/\",\"name\":\"The Small Business Guide to Crafting The Perfect Tagline or Slogan - crowdspring Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/the-small-business-guide-to-crafting-the-perfect-tagline-or-slogan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/the-small-business-guide-to-crafting-the-perfect-tagline-or-slogan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/03\/27131947\/tagline_screenshot.jpg\",\"datePublished\":\"2017-03-31T18:42:31+00:00\",\"dateModified\":\"2023-09-19T19:23:00+00:00\",\"description\":\"Coming up with a great tagline or slogan for your new business or startup can be tough. 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