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<\/div>3. Nostalgia: a megatrend<\/h2>\n
Over the past few years, a retro revival has dominated popular culture. We\u2019ve seen it in TV shows, movies, music, and digital art. And even popular brands have rebranded to leverage this trend<\/a>.<\/p>\n In 2022, we continue to see even more evidence that people are fascinated with past decades. The uncertainty of the times makes escapism immensely appealing. And remembering our childhood days, when things were simple, and we had few responsibilities, provides the safe escapism many people seek.<\/p>\n This is why nostalgia works and has become popular in logo design.<\/p>\n But, nostalgia works best when it is genuine to your company\u2019s identity.<\/p>\n Designers and business owners who want to experiment with this trend should use the aesthetic of an era as a base, but be sure that the overall branding is original and represents your identity.<\/p>\n The most compelling reason to use nostalgia in logo design is to invoke your customers’ familiarity and a sentimental response. This is a core principle of logo psychology<\/a>. When executed correctly, your customers will start associating feelings of positivity and safety with your brand.<\/span><\/p>\n Today, people crave stimulation in all forms. And that has created an undercurrent in the nostalgia trend of 2022.<\/p>\n In graphic design<\/a>, this is seen in the resurgence of the swirly and trippy look that reminds us of the 70s. Look to Jimi Hendrix\u2019s album art or Woodstock concert posters for inspiration.<\/p>\n A word of caution: this trend can look overdesigned and tacky. To remedy this, combine this trend with modern or classic elements. For example, use a secondary serif font<\/a> or a complementary color spectrum<\/a> to keep your design tight and sophisticated.<\/p>\n We\u2019re celebrating our roaring 20s with a throwback to the 20s from a century ago.<\/p>\n This design trend takes the cue from the grandiosity and elegance of Art Deco but updates and streamlines the style with geometry and symmetry.<\/p>\n This trend is all about font styles. Think turn of the century typefaces<\/a> such as Metropolis, Bambino, or Avanti, among many others.<\/p>\n Opulence is another element of this trend. We often see heavy use of gilded letters and lines on logo designs that reflect this trend. And if you don\u2019t love gold, you can instead use industrial metallic elements and vintage stamp-on effects.<\/p>\n A robust 90s aesthetic continues to make a comeback. We see this across many art mediums, including TV and film. For example, Marvel Studio embraced 1995 dial-up internet realness in Captain Marvel\u2019s website<\/a> design.<\/p>\n The 90s revival style is playful, experimental, and invokes an almost irreverent vibe. Consider using bright and saturated colors, unexpected font combinations, and a fun cartoon character illustration<\/a> if appropriate.<\/p>\n Or, if your brand identity leans more towards rugged and rough, you can use this nostalgia trend for its grunge elements. Try combining muted or neutral colors with a punchy hue. You can also add texture overlays that distort or give your logo a distressed but stylized look.<\/span><\/p>\n Gradients have been popular for many years, especially in website design<\/a>. Over the past few years, they\u2019ve also become popular in logo design.<\/p>\n Vivid spectral combinations or attractive color transitions<\/a> represent this trend.<\/p>\n Gradients in a logo can help your logo design stand out and get noticed. The trend is heavily associated with science, tech, or \u201cthe future\u201d themes. This trend will be the usual go-to for start-ups, mobile apps, or games.<\/p>\n But remember that gradients are more challenging and often more expensive to print. So if you experiment with this trend, be sure you also have a version of your company\u2019s logo in white and black.<\/span><\/p>\n Geometric styles have always been aesthetically appealing.<\/p>\n Basic shapes such as lines, squares, and circles are the foundation of this simple but visually impactful logo design trend. This trend also uses low-opacity shapes of different complementary colors and overlaps them.<\/p>\n In 2022, we\u2019re seeing designers experiment with different line thicknesses and font-weight combinations.<\/span><\/p>\n Complementing our fascination with nostalgia, cartoons are also gaining traction in branding design.<\/p>\n Cartoons are no longer seen as catering to a younger demographic. More brands are expanding their creative options to include mascots and original cartoon characters in logo designs.<\/p>\n Despite initially appearing juvenile, this logo design trend is appealing to many people because it connects with the \u201cchild\u201d inside each of us.<\/p>\n Choose this style for your logo design if it aligns with your brand\u2019s messaging, personality, and target audience.<\/span><\/p>\n Narrow and tall logos are making a comeback in 2022. They provide a new break away from the dominant horizontal orientation of typical logo designs we\u2019ve seen in past years.<\/p>\n Vertical orientation offers several advantages in logo design. Just the difference of orientation will help your logo to stand out from conventionally horizontal designs.<\/p>\n And, tall logos are optimal for use on mobile phones and tablets.<\/p>\n The sleekness inherent in this logo design trend makes this suitable for artisanal brands, fashion companies, personal branding, design studios, and boutiques.<\/span><\/p>\n Bold colors and fonts are evidence of a collective need to be expressive. They help you communicate your brand identity loudly and clearly.<\/p>\n Bold colors won’t work for every brand, so you should consider your target audience and how they would respond to bold colors or fonts in your logo.<\/p>\n You can experiment with unusual elements, such as bright neon colors, which can be eye-catching and memorable when appropriately used.<\/span><\/p>\n For a long time, many designers and business owners ignored the negative space (also called \u201cwhite space\u201d in a design) when designing a logo.<\/p>\n But designers, marketers, and business owners increasingly recognize that white space is an untapped potential in logo design.<\/p>\n White space expands the design real estate for your logo and provides a unique visual experience, as you see in the examples above.<\/p>\n You can get creative and play with optical illusions or double meanings by carefully combining symbols and letters and by including hidden shapes or objects in your logo. For example, do you recognize how the FedEx logo<\/a> effectively uses white space in its logo?<\/p>\n When done correctly, white space can help create a witty and endearing logo that can break the ice with a potential customer.<\/p>\n Take, for example, the tongue-in-cheek logo design for Bananafana (above). Using the banana shape throughout the negative space of the letters conveys fun, energy, and friendliness. This fits perfectly with the brand name<\/a>.<\/span><\/p>\n Minimalism is a universal trend that has long been popular in design.<\/p>\n Despite the sparseness and simplicity of fonts and the composition of design elements, minimalist logo design works because it is simple.<\/p>\n And we\u2019re seeing a variation on this trend with the use of monograms in brand identity.<\/p>\n Luxury fashion brands and high-end stores have often used monograms. In 2022, we\u2019re seeing many brands adopt this style.<\/p>\n A monogram is an emblem. Monograms are an excellent option if you want your logo to have a unique look that cannot be easily replicated or copied.<\/p>\n Minimalist logos offer a significant advantage compared to other styles. They can be readily displayed and printed on product packaging<\/a> and products without sacrificing visual integrity.<\/p>\n But don’t confuse minimalism with generic icons. For example, automated online logo makers are cheap and quick, but the computer-generated logos they produce are, at best, generic templates used by thousands of other businesses. Generic branding (and free clip art) will help you get lost in a crowd rather than stand out.<\/p>\n When considering current logo design trends and styles, pick a trend or style that fits your brand. If you\u2019re not sure, we\u2019re happy to help \u2013 let us know if you\u2019d like a free design consultation<\/a> with our team.<\/p>\n A strong logo must reflect your brand, be memorable, unique, and timeless. Discover the 10 biggest and hottest logo design trends of 2022.<\/p>\n","protected":false},"author":25543,"featured_media":39313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3155],"tags":[2525,439],"class_list":["post-39312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-design-trends","tag-logo-design"],"yoast_head":"\n![\"custom](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/01\/27154648\/custom-logo-design-by-anapekic-on-crowdspring.png\"){kind=logo}
Groovy, Baby (70s)<\/h3>\n
The Roaring 20s<\/h3>\n
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Gone Grungy (the 90s)<\/h3>\n
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4. Gradients<\/h2>\n
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5. Geometry and overlapping layers<\/h2>\n
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6. Cartoon styles<\/h2>\n
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7. Tall and slender<\/h2>\n
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8. Bold colors and bold fonts<\/h2>\n
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9. Smart use of white space<\/h2>\n
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10. Minimalism and monograms<\/h2>\n
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<\/a><\/p>\nWant a closer look at all design trends for 2022?<\/h2>\r\n\r\nTop 10 Logo Design Trends for 2022<\/a>
Want a closer look at all design trends for 2021?<\/h2>\r\n\r\nLogo Design Trends 2021: Your Essential Guide to Navigating the Biggest and Hottest Trends\r\n<\/a>