{"id":23038,"date":"2017-01-24T09:20:07","date_gmt":"2017-01-24T15:20:07","guid":{"rendered":"https:\/\/blog.crowdspring.com\/?p=23038"},"modified":"2023-09-19T14:08:53","modified_gmt":"2023-09-19T19:08:53","slug":"infographic-the-importance-of-solo-and-small-law-firm-logos","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/infographic-the-importance-of-solo-and-small-law-firm-logos\/","title":{"rendered":"The Importance of Solo and Small Law Firm Logos [INFOGRAPHIC]"},"content":{"rendered":"<p>\n<div class='header-cta' style='display:none'>\n  <span>Discover your brand's unique character.<\/span>\n  <a href='https:\/\/www.crowdspring.com\/brand-archetype-quiz\/' class='btn btn-primary' target='_blank'>Reveal the truth with our free quiz!<\/a>\n<\/div>\n<\/p>\n<p>In today\u2019s legal marketplace, increasing competition, advertising noise, and the commoditization of legal services have put substantial pressure on attorneys and law firms to develop <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-identity\/\" target=\"_blank\" rel=\"noopener\">unique brand identities<\/a> that stand out from the crowd.<\/p>\n<p>Smart lawyers and law firms know that it\u2019s impossible to differentiate when your potential clients don\u2019t notice you.<\/p>\n<p>Yet when you look around at the logos of small law firms and solo practitioners, it\u2019s hard to ignore that most attorneys and law firms do a poor job when it comes to branding their legal services. In fact, most firms give their current logo a \u201cC\u201d average.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #3B2B8F\"><div class=\"title centered\">What\u2019s your brand\u2019s true essence?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/brand-archetype-hero.png\" alt=\"brand archetype illustration of the magician\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Discover your brand's unique character in just 3 minutes & unveil 15 key insights to make your brand stronger.<\/div><a target=\"_blank\" class=\"btn btn-primary\" href=\"https:\/\/www.crowdspring.com\/brand-archetype-quiz\/\">Start the free quiz now!<\/a><\/div><\/div><\/div><\/p>\n<p>Ask yourself: would your clients hire you if you were just an average attorney?<\/p>\n<p>Unsure if your current logo is helping your firm stand out? Learn what makes a <a href=\"https:\/\/www.crowdspring.com\/logo-design\/law-firm-logo-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">good law firm logo<\/a> and common <a href=\"https:\/\/www.crowdspring.com\/blog\/branding\/\" target=\"_blank\" rel=\"noopener\">branding<\/a> mistakes in the legal industry in this infographic:<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-23039\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/01\/27132141\/LegalInfographic-FINAL.png\" width=\"550\" height=\"2184\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/01\/27132141\/LegalInfographic-FINAL.png 612w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/01\/27132141\/LegalInfographic-FINAL-258x1024.png 258w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/01\/27132141\/LegalInfographic-FINAL-300x1191.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=brandidentity&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unsure if your current logo is helping your firm stand out? Learn what makes a good logo and common branding mistakes in the legal industry.<\/p>\n","protected":false},"author":25518,"featured_media":23042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3154],"tags":[439],"class_list":["post-23038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity","tag-logo-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Importance of Solo and Small Law Firm Logos [INFOGRAPHIC] - crowdspring Blog<\/title>\n<meta name=\"description\" content=\"Unsure if your current logo is helping your firm stand out? Learn what makes a good logo and common branding mistakes in the legal industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Importance of Solo and Small Law Firm Logos [INFOGRAPHIC] - crowdspring Blog\" \/>\n<meta property=\"og:description\" content=\"Unsure if your current logo is helping your firm stand out? Learn what makes a good logo and common branding mistakes in the legal industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdspring.com\/blog\/infographic-the-importance-of-solo-and-small-law-firm-logos\/\" \/>\n<meta property=\"og:site_name\" content=\"crowdspring Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-24T15:20:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-19T19:08:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/01\/27132140\/infographic_header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"344\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nick Bowersox\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Bowersox\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/infographic-the-importance-of-solo-and-small-law-firm-logos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/infographic-the-importance-of-solo-and-small-law-firm-logos\/\"},\"author\":{\"name\":\"Nick Bowersox\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/04a4ef4324009a0ef7c1d4a8200a9a0a\"},\"headline\":\"The Importance of Solo and Small Law Firm Logos [INFOGRAPHIC]\",\"datePublished\":\"2017-01-24T15:20:07+00:00\",\"dateModified\":\"2023-09-19T19:08:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/infographic-the-importance-of-solo-and-small-law-firm-logos\/\"},\"wordCount\":163,\"publisher\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/infographic-the-importance-of-solo-and-small-law-firm-logos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/01\/27132140\/infographic_header.png\",\"keywords\":[\"Logo Design\"],\"articleSection\":[\"Brand Identity\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/infographic-the-importance-of-solo-and-small-law-firm-logos\/\",\"url\":\"https:\/\/www.crowdspring.com\/blog\/infographic-the-importance-of-solo-and-small-law-firm-logos\/\",\"name\":\"The Importance of Solo and Small Law Firm Logos [INFOGRAPHIC] - crowdspring Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/infographic-the-importance-of-solo-and-small-law-firm-logos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/infographic-the-importance-of-solo-and-small-law-firm-logos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/01\/27132140\/infographic_header.png\",\"datePublished\":\"2017-01-24T15:20:07+00:00\",\"dateModified\":\"2023-09-19T19:08:53+00:00\",\"description\":\"Unsure if your current logo is helping your firm stand out? 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