{"id":24421,"date":"2017-08-09T00:15:37","date_gmt":"2017-08-09T05:15:37","guid":{"rendered":"https:\/\/blog.crowdspring.com\/?p=24421"},"modified":"2024-01-23T17:51:32","modified_gmt":"2024-01-23T23:51:32","slug":"real-estate-logo-design","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/real-estate-logo-design\/","title":{"rendered":"6 Unique Real Estate Logos That Can Help You Close The Sale"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft size-full wp-image-37951\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/23164544\/pexels-david-mcbee-1546168.jpg\" alt=\"\" width=\"700\" height=\"394\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/23164544\/pexels-david-mcbee-1546168.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/23164544\/pexels-david-mcbee-1546168-300x169.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/23164544\/pexels-david-mcbee-1546168-400x225.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\n<div class='header-cta' style='display:none'>\n  <span>Discover your brand's unique character.<\/span>\n  <a href='https:\/\/www.crowdspring.com\/brand-archetype-quiz\/' class='btn btn-primary' target='_blank'>Reveal the truth with our free quiz!<\/a>\n<\/div>\n<\/p>\n<p>Real estate agencies and companies in the real estate industry typically focus on similar things: buying and selling real estate. But that&#8217;s like saying that Microsoft and Apple sell the same thing (computers).<\/p>\n<p>We know that many fundamental differences make Apple products unique from Microsoft&#8217;s. The same thing is true for real estate companies.<\/p>\n<p>Why are so many of the logos used by businesses in the real estate industry generic and identical?<\/p>\n<p>Do a quick Google search for &#8220;real estate logos,&#8221; and you&#8217;ll probably see image results like this one:<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-24422\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131723\/4a0ed029fc73637067981dba4bce8235.jpg\" alt=\"\" width=\"550\" height=\"435\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131723\/4a0ed029fc73637067981dba4bce8235.jpg 550w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131723\/4a0ed029fc73637067981dba4bce8235-300x237.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Slap a name on what looks like a roof or house, and you&#8217;ve got yourself a generic logo shared by tens of thousands of other indistinguishable businesses.<\/p>\n<p>If your goal is to get lost in the crowd, then you can consider your branding &#8211; and your business &#8211; finished.<\/p>\n<p>Surely, you want your <a href=\"https:\/\/www.crowdspring.com\/blog\/how-to-start-a-real-estate-business\/\" target=\"_blank\" rel=\"noopener\">real estate business<\/a> to stand out. After all, who wants to be lost in a crowd when you&#8217;re trying to attract clients?<\/p>\n<p>Successful <a href=\"https:\/\/newsilver.com\/the-lender\/becoming-a-real-estate-agent-pros-and-cons\/\" target=\"_blank\" rel=\"noopener\">real estate agents<\/a> aim to create unique <a href=\"https:\/\/www.crowdspring.com\/blog\/real-estate-signage\/\" target=\"_blank\" rel=\"noopener\">real estate signs<\/a> to promote themselves. You should focus the same attention on your branding.<\/p>\n<p>We&#8217;ve talked a lot about the pitfalls of <a href=\"https:\/\/www.crowdspring.com\/blog\/unique-logo-small-business-startup\/\" target=\"_blank\" rel=\"noopener noreferrer\">generic logo design<\/a> and how to avoid generic logos. Whether it&#8217;s by following a <a href=\"https:\/\/www.crowdspring.com\/blog\/logo-design-trends-2022\/\" target=\"_blank\" rel=\"noopener\">logo design trend<\/a> and working with a designer when you <a href=\"https:\/\/www.crowdspring.com\/blog\/starting-a-business\/\" target=\"_blank\" rel=\"noopener\">start your business<\/a> and focus on <a href=\"https:\/\/www.crowdspring.com\/blog\/branding\/\" target=\"_blank\" rel=\"noopener\">branding<\/a>\u00a0or going through a <a href=\"https:\/\/www.crowdspring.com\/blog\/how-to-rebrand\/\" target=\"_blank\" rel=\"noopener noreferrer\">rebrand<\/a> with an existing business, a strong logo is essential for your business.<\/p>\n<p>Not every company &#8211; even in the real estate industry &#8211; does the same thing.<\/p>\n<p>When picking a company to help you buy or sell your house, there are options to choose from because they all offer a slightly different service or experience.<\/p>\n<p>Contrary to the need for every business to differentiate, the real estate industry is riddled with generic branding full of house icons and tall buildings.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #3B2B8F\"><div class=\"title centered\">What\u2019s your brand\u2019s true essence?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/brand-archetype-hero.png\" alt=\"brand archetype illustration of the magician\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Discover your brand's unique character in just 3 minutes & unveil 15 key insights to make your brand stronger.<\/div><a target=\"_blank\" class=\"btn btn-primary\" href=\"https:\/\/www.crowdspring.com\/brand-archetype-quiz\/\">Start the free quiz now!<\/a><\/div><\/div><\/div><\/p>\n<p>Not only does this cause you to blend in with your competition, but it also fails to make a strong first impression and makes your company forgettable. It doesn&#8217;t show off that special &#8220;thing&#8221; that your company has. It doesn&#8217;t show off what makes you different. As we previously wrote:<\/p>\n<blockquote><p>Many logos in the real estate industry show a house or some buildings with the company name underneath it. It\u2019s like putting the picture of a shoe on the logo of a shoe company! The colors are usually in serious tones: reds, grays, and dull blues. The logos are literal but people already understand that a real estate company will deal with the buying and selling of houses. When people choose a real estate agency, they assume that! What they don\u2019t know is what makes a real estate company different, whether that is a personal touch or high-quality agents. Real estate companies that use generic elements in their logos completely miss the opportunity to stand out.<\/p><\/blockquote>\n<p>In today&#8217;s world, missing an opportunity to leave an impression on prospective customers usually means missing out on business. With so much competition and the surge of websites that help people find, sell, and buy houses, blending in is the worst thing you can do for your company.<\/p>\n<p>Your company&#8217;s <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-identity\/\" target=\"_blank\" rel=\"noopener\">brand identity<\/a> should be as unique as your business.<\/p>\n<p class=\"p1\">Now, some business owners worry that the <a href=\"https:\/\/www.crowdspring.com\/cost-of-design\/logo-design-cost\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">cost of logo design<\/span><\/a> can be prohibitively high.<\/p>\n<p class=\"p1\">Many design companies and agencies indeed charge thousands to tens of thousands of dollars for their services. But this isn&#8217;t universally true (crowdspring&#8217;s <a href=\"https:\/\/www.crowdspring.com\/logo-design\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">custom logo design<\/span><\/a> projects start at just $299, including all fees).<\/p>\n<h2>Here are 6 of our favorite <a href=\"https:\/\/www.crowdspring.com\/logo-design\/real-estate-logos\/\" target=\"_blank\" rel=\"noopener\">real estate logos<\/a> and the lessons you can learn from each.<\/h2>\n<h3>Haven logo<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-24424\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131723\/6990316.png\" alt=\"\" width=\"550\" height=\"550\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131723\/6990316.png 550w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131723\/6990316-150x150.png 150w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131723\/6990316-300x300.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>We love this logo by ravitejabhukya for real estate\/homeowner startup Haven. While the company is in the real estate industry, it focuses on trust, modernity, and bold neighborhoods. In their project brief, they talked about what it means to be at home. We love this logo&#8217;s unique font, leaf, and simple color scheme. The cursive font is trendy and luxurious. The details are simple enough to keep the logo versatile to be printed on various promotional materials.<\/p>\n<h3>Pellego logo<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-24426\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131722\/7020594.png\" alt=\"\" width=\"550\" height=\"550\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131722\/7020594.png 550w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131722\/7020594-150x150.png 150w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131722\/7020594-300x300.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Pellego&#8217;s logo is another great unique real estate company logo. Pellego was looking for a logo that could also be translated into an app icon because they focus on helping people shop for their homes. Their focus on results ties in well with the designer&#8217;s interpretation of a house being marked off on a to-do list. It&#8217;s a clever and simple way to get the message across!<\/p>\n<h3>Ovo Minneapolis logo<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-24427\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131722\/5447929.jpg\" alt=\"\" width=\"550\" height=\"550\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131722\/5447929.jpg 550w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131722\/5447929-150x150.jpg 150w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131722\/5447929-300x300.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Ovo Minneapolis is a company that mostly leases office space in buildings around Minneapolis. They needed a fun, modern logo to attract startups and new businesses to the area for its newest building. Crowdspring creative ScottPetinga designed this logo, stacking the letters of the company&#8217;s name to make up a building&#8217;s shape. It&#8217;s a thousand times more memorable than just another skyscraper!<\/p>\n<h3>The Up House logo<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-24428\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131722\/The-Up-House-Black-Background.png\" alt=\"\" width=\"550\" height=\"550\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131722\/The-Up-House-Black-Background.png 550w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131722\/The-Up-House-Black-Background-150x150.png 150w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131722\/The-Up-House-Black-Background-300x300.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>This is another great and unique real estate logo. The Up House is a luxury real estate company that focuses on apartment buildings in major cities like London and New York. Logo designer Appleberry combined two common real estate elements: a key and some buildings to make a unique skyline. And unlike many other luxury real estate logos, this one doesn&#8217;t use shimmery metallics or many swirly details. By keeping it simple, the company maintains its luxurious message.<\/p>\n<h3>Zero Nine LLC logo<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-24429\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131722\/5336920.png\" alt=\"\" width=\"550\" height=\"550\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131722\/5336920.png 550w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131722\/5336920-150x150.png 150w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131722\/5336920-300x300.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Here&#8217;s another unique real estate logo, this time by JohnBlaine. Zero Nine LLC brands itself as a cutting-edge, modern real estate company. The logo accomplishes this goal with its minimal color scheme, sharp font, and no-frills focus on the name. The angles and combinations of words create a visually interesting logo that definitely stands out from the sea of blue house logos.<\/p>\n<h3>Boca logo<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-24430\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131721\/1.jpg\" alt=\"\" width=\"550\" height=\"389\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131721\/1.jpg 550w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131721\/1-300x212.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Sometimes, a good building logo is too hard to pass up &#8211; especially when it focuses on specific details. For Boca&#8217;s logo, jodsgn made a building with many colorful lines that evoke movement and energy. This is perfect for Boca because they focus on fun, lively locations as an entertainment real estate company.<\/p>\n<p>Not all real estate logos have to be a house icon with a name. Focus on what makes your business special and unique, and customers will remember you.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=brandidentity&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The real estate industry is riddled with generic branding full of house icons and tall buildings. Here is how your real estate business can stand out with a custom logo.<\/p>\n","protected":false},"author":25516,"featured_media":37951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3154],"tags":[439],"class_list":["post-24421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-identity","tag-logo-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Unique Real Estate Logos That Can Help You Close The Sale - crowdspring Blog<\/title>\n<meta name=\"description\" content=\"The real estate industry is riddled with generic branding full of house icons and tall buildings. Here is how your real estate business can stand out with a custom logo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Unique Real Estate Logos That Can Help You Close The Sale - crowdspring Blog\" \/>\n<meta property=\"og:description\" content=\"The real estate industry is riddled with generic branding full of house icons and tall buildings. Here is how your real estate business can stand out with a custom logo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdspring.com\/blog\/real-estate-logo-design\/\" \/>\n<meta property=\"og:site_name\" content=\"crowdspring Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-09T05:15:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T23:51:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/23164544\/pexels-david-mcbee-1546168.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arielle Kimbarovsky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arielle Kimbarovsky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/real-estate-logo-design\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/real-estate-logo-design\/\"},\"author\":{\"name\":\"Arielle Kimbarovsky\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/f237fc79e42e4c8e40c1da753e15cf7f\"},\"headline\":\"6 Unique Real Estate Logos That Can Help You Close The Sale\",\"datePublished\":\"2017-08-09T05:15:37+00:00\",\"dateModified\":\"2024-01-23T23:51:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/real-estate-logo-design\/\"},\"wordCount\":1086,\"publisher\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/real-estate-logo-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/23164544\/pexels-david-mcbee-1546168.jpg\",\"keywords\":[\"Logo Design\"],\"articleSection\":[\"Brand Identity\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/real-estate-logo-design\/\",\"url\":\"https:\/\/www.crowdspring.com\/blog\/real-estate-logo-design\/\",\"name\":\"6 Unique Real Estate Logos That Can Help You Close The Sale - crowdspring Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/real-estate-logo-design\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/real-estate-logo-design\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/23164544\/pexels-david-mcbee-1546168.jpg\",\"datePublished\":\"2017-08-09T05:15:37+00:00\",\"dateModified\":\"2024-01-23T23:51:32+00:00\",\"description\":\"The real estate industry is riddled with generic branding full of house icons and tall buildings. 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