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<\/div>You’re probably already familiar with the idea of minimalism in logo design. As we previously wrote<\/a>:<\/p>\n Companies want their logo to be instantly recognizable, easily interpretable, and timeless. Overly complex logos often fail to achieve those goals. Web designers often talk about restraint \u2014 not putting everything, including the kitchen sink, on a page. The same should be said about logo design.<\/p><\/blockquote>\n Many graphic designers agree. Some of the most famous and recognized logos in the world, such as the logos of IBM and ABC, came from graphic designers like Paul Rand – a designer who appreciated simplicity in design. Instead of creating overly complicated corporate logos that were popular at that time, Rand and his clients focused on minimalism and created several iconic logos.<\/p>\n How can you achieve the same success as these iconic brands without spending tens of thousands of dollars on a new logo or a rebrand<\/a>?<\/p>\n Before we share tips to help you get started, we wanted to address the cost of logo design.\u00a0Some business owners starting their business<\/a> worry that the cost of logo design<\/span><\/a> can be prohibitively high.<\/p>\n It’s true that many design companies and agencies charge thousands to tens of thousands of dollars for their services. Minimalist logos aren’t cheap. Sometimes, things that are simple turn out to be expensive. But this isn’t universally true (crowdspring’s custom logo design<\/span><\/a> projects start at just $299, including all fees).<\/p>\n So, now that you know custom logo design can be affordable, let’s review some tips to help you get started.<\/p>\n It’s not enough to merely understand what minimalism means. It’s important to know what minimalism means in relation to logo design.<\/p>\n Since minimalism in design focuses on simplicity and elements that already exist, it’s about working with design restraint.<\/p>\n Practicing design restraint doesn’t necessarily force you to create a boring logo. Instead, restraint pushes you to remove any details that could distract from the logo’s message, memorability, and recognition.<\/p>\n And it works!<\/p>\n We’ve written a lot about famous and unique logos<\/a>. Almost every single famous logo practices some form of minimalism. For example, most people agree that the Apple<\/a> and Nike logos<\/a> are not boring. They use space and simplicity to make very strong statements.<\/p>\n One interesting fact about famous logos like those of Nike and Apple is that most of them didn’t start out minimalistic.<\/p>\n For many major brands, it took significant rebranding and redesign efforts to change their logos. These rebrands happened because the companies realized that their brand identities<\/a> needed to change as their brands evolved.<\/p>\n That means that even if you have an existing logo for your company, you have an opportunity to improve it, just like those companies did with their logo redesign.<\/p>\n While it’s easy to think that many of these changes stem from the minimalism trend, it’s important to remember that minimalism has lasted much longer than many other trends.<\/p>\n Simply put: a good designer will never tell you that you need a more complex logo.<\/p>\n We’ve talked about major rebrands such as the Starbucks logo<\/a> or Mastercard<\/a>. But to inspire you to focus on minimalism in your logo design, we’re sharing a few more of our favorite simplified logos.<\/p>\n Netflix’s Old Logo<\/em><\/p>\n Netflix’s New Logo<\/em><\/p>\n Netflix did a good job updating its branding. It moved from the shadowed, tri-colored logo with its name spelled out in a flatter font and symbol.<\/p>\n By switching its logo to eliminate the need for three colors, Netflix increased the versatility of the logo.<\/p>\n The single N helps too because it gives Netflix even more flexibility while branding. The switch even mirrors their change to become a more modern streaming service.<\/p>\n eBay’s Logo Rebrand<\/em><\/p>\n eBay also had a great rebrand.<\/p>\n Like Netflix, the change wasn’t overly dramatic. But eBay chose to eliminate the overlapping letters and simplify their font. As a result, the new logo looks much more modern and is easier to remember.<\/p>\n Wendy’s Old Logo<\/em><\/p>\n Wendy’s New Logo<\/em><\/p>\n In this shortlist, Wendy’s is the most dramatic redesign. Their original logo looked more like a complicated storefront sign than something that could be branded onto their products or promotional materials. As a result of the redesign, the logo is easier to place and a lot easier to look at.<\/p>\n These brands are great examples of how minimalism doesn’t necessarily mean just having a black line as your logo. They’re also great examples of how minimalism has evolved into a core component of good design, rather than just another trend some companies can exploit. To have a logo just a good as their new ones, minimalism is absolutely necessary.<\/p>\nUnderstand minimalism in logo design<\/h2>\n
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<\/p>\nGo beyond the trend<\/h2>\n
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<\/p>\nNetflix logo redesign<\/h3>\n
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<\/p>\neBay logo redesign<\/h3>\n
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<\/p>\nWendy’s logo redesign<\/h3>\n
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<\/p>\nMaking your logo minimal<\/h2>\n
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