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This post is for you, Henry.<\/p>\n
And you, William. And you too, Sophie.<\/p>\n
Hey, guess what?<\/p>\n
One of those people is actually you!<\/p>\n
Before you start questioning our sanity, let me clarify.<\/p>\n
Henry, William, and Sophie are all “user personas”, created using a combination of data and smart guesswork.<\/p>\n
User personas are stand-ins that represent the overall possible identities of people interested in the content I\u2019m creating.<\/p>\n
That means Henry might be you! Or maybe you\u2019re more of a Sophie.<\/p>\n
Creating a user persona allows any company to better understand its audience.<\/p>\n
If a company can create marketing personas to represent their consumer base, they can meet the needs of those personas – and therefore their customers – better.<\/p>\n
Some experts estimate<\/a> that people are subjected to a staggering 4,000-10,000 marketing messages<\/a> a day.<\/p>\n That definitely ups the challenge of making sure that your marketing campaign isn\u2019t simply brushed aside with the other 9,999 messages customers are seeing.<\/p>\n Persona-based marketing can help make sure you target your pitch perfectly for each unique groups of customer prospects.<\/p>\n The value personas offer your business can be contained within the journalist\u2019s \u201cfive w\u2019s and how.\u201d\u00a0Personas help you figure out:<\/p>\n To help you get started with persona-based marketing, we created this guide.\u00a0In this guide, we’ll talk about:<\/p>\n User (or marketing\/buyer<\/a>) personas are generalized, made-up identities that provide a detailed description of your target customer.<\/p>\n A\u00a0well thought out, completely formed user persona should include plenty of personal information: details like demographic information, career history, even hobbies \u2013 should all be included to completely flesh out this character, making them as authentic (and therefore as relevant) as possible.<\/p>\n Ardath Albee describes<\/a> user personas well:<\/p>\n A\u00a0marketing persona is a composite sketch of a key segment of your audience. For content marketing purposes, you need personas to help you deliver content that will be most relevant and useful to your audience.<\/p><\/blockquote>\n Personas are helpful. Whether you\u2019re marketing<\/a>, selling, creating<\/a>, or providing customer service<\/a>, these fictional characters help businesses relate to customers as actual people, rather than anonymous numbers.<\/p>\n It is widely recommended that you start with 3 to 5 user personas. That\u2019s enough to represent most of your customers, but it\u2019s still focused enough that it provides valuable, specific information.<\/p>\n\n
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What is a User Persona?<\/h2>\n
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