{"id":39087,"date":"2021-11-02T12:28:08","date_gmt":"2021-11-02T17:28:08","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=39087"},"modified":"2024-01-16T18:11:49","modified_gmt":"2024-01-17T00:11:49","slug":"web-design-psychology","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/web-design-psychology\/","title":{"rendered":"Psychology in eCommerce Web Design: How to Increase Sales"},"content":{"rendered":"

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Is your eCommerce website optimized to resonate with people’s feelings? Does your website design<\/a> adopt psychology-based designs to have a positive influence on visitors?<\/p>\n

If it’s not, you’re missing out on sales.<\/p>\n

A poorly designed (or even average) website may not be enough to convince shoppers to part with their hard-earned money.<\/p>\n

And let’s face it: few entrepreneurs or small business owners set a brand strategy<\/a> goal to create an average-looking website.<\/p>\n

Good design is essential.<\/p>\n

Among other things, good design strengthens your company’s brand identity<\/a>. In fact, design can be a vital differentiator if you’re starting a new business<\/a>. And, of course, it’s critical if you’re trying to grow an existing business.<\/p>\n

But good design is not just about aesthetically pleasing design. Good design also includes working with people’s natural psychological tendencies to remove friction for potential customers. This makes it easier for a business to win customers.<\/p>\n

And, there’s one area of marketing psychology<\/a> that’s particularly powerful for eCommerce websites.<\/p>\n

Let’s take a look.<\/p>\n

The completionist phenomenon (or “what we can learn from gamers”)<\/h2>\n

In gaming society, players who complete every possible task in a game are called “completionists.”<\/p>\n

But, this definition falls short of conveying the actual scope. Completionists finish e-v-e-r-y-t-h-i-n-g… from the main storyline to side quests to every achievement, puzzle, trophy, and prize.<\/p>\n

This (not insubstantial) subset of players may spend hundreds of hours<\/em> completing a game. And, ultimately, this investment earns them nothing more than satisfaction and bragging rights.<\/p>\n

So, why do they do it? What drives these players on through hundreds of hours of (often tedious) “grinding?” And, what does it have to do with your eCommerce site?<\/p>\n

The truth is that most people, to some extent, experience this same need for closure.<\/p>\n

The three psychological principles below motivate completionist behavior. They can also help your eCommerce business<\/a> complete more sales.<\/p>\n

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