{"id":27760,"date":"2018-07-11T10:11:37","date_gmt":"2018-07-11T15:11:37","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=27760"},"modified":"2025-08-13T00:32:45","modified_gmt":"2025-08-13T05:32:45","slug":"influencer-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/influencer-marketing-strategies\/","title":{"rendered":"Influencer Marketing: Proven Strategies To Find Influencers Who Fit Your Brand"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27765\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/07\/27131029\/77c868dcbe88f390d56272f2b44c-1434235.jpgd_.jpeg\" alt=\"\" width=\"700\" height=\"486\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/07\/27131029\/77c868dcbe88f390d56272f2b44c-1434235.jpgd_.jpeg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/07\/27131029\/77c868dcbe88f390d56272f2b44c-1434235.jpgd_-300x208.jpeg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/07\/27131029\/77c868dcbe88f390d56272f2b44c-1434235.jpgd_-640x444.jpeg 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/07\/27131029\/77c868dcbe88f390d56272f2b44c-1434235.jpgd_-400x278.jpeg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>The digital marketplace changes more often than Kylie Jenner switches her hair color.<\/p>\n<p>It&#8217;s difficult for entrepreneurs, small business owners, and marketing strategists to keep their marketing campaigns relevant and competitive.<\/p>\n<p>If done right, influencer marketing can help your startup or small business grow its audience, improve sales, and expand brand awareness through social media.<\/p>\n<p>Influencer marketing targets a smaller, more precise market for each business, reducing the overconsumption and chaos of an otherwise confusing, overwhelming digital marketplace.<\/p>\n<p>But for influencer marketing to succeed, there has to be a good fit between your brand and the influencer(s) that represent you.<\/p>\n<p>Business owners and marketers regularly ask:<\/p>\n<ul>\n<li>What is influencer marketing?<\/li>\n<li>Why use influencer marketing?<\/li>\n<li>Who are the influencers in social media?<\/li>\n<li>What&#8217;s the best platform to find influencers?<\/li>\n<li>What are micro-influencers?<\/li>\n<li>How do I find a good fit between my brand and an influencer?<\/li>\n<li>What&#8217;s the best software to manage influencer marketing?<\/li>\n<\/ul>\n<p>We&#8217;re here to answer those questions and help you succeed with influencer marketing.<\/p>\n<h2>What is influencer marketing, and why should you care?<\/h2>\n<p>Influencer marketing is the cool, indie stepchild of traditional celebrity endorsements. It combines conventional marketing strategies with a modern, content-driven approach.<\/p>\n<p>These fresh new marketing campaigns exist as more natural collaborations between brands and those who endorse them.<\/p>\n<p>Virtually anyone can be an influencer with the right qualities and an audience that follows them.<\/p>\n<p>Your neighbor, the girl you see on the subway, your Uncle Kevin &#8211; the best influencers for your business often aren&#8217;t celebrities; they&#8217;re relatable figures who are in touch with a large audience online.<\/p>\n<p>These people might be influential because they are well respected in their field or because they have a popular fashion blog &#8211; whatever the reason, what&#8217;s important is that they have the eyes and ears of a super-targeted niche audience primed to be interested in your business&#8217; service or product.<\/p>\n<p>That&#8217;s why finding an influencer or <a href=\"https:\/\/www.creator-hero.com\/blog\/who-are-micro-influencers-and-how-to-become-one-a-complete-guide\" target=\"_blank\" rel=\"noopener\">micro-influencer<\/a> who fits your brand is important.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #161C4A\"><div class=\"title centered\">Want a free brand review?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/07\/09131004\/brand-identity-grader-blog-cta-hero.png\" alt=\"brand identity grader hero\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div><div>\n<script>\nfunction submitForm_drip_form(oFormElement) {\n  var xhr = new XMLHttpRequest();\n  xhr.onload = function() { \n    if (xhr.status == 200 || xhr.status == 202) {\n      var formEl = document.getElementById(\"drip_form\");\n      var doneEl = document.getElementById(\"done_drip_form\");\n      formEl.style = \"display: none\";\n      doneEl.style = \"display: block\";\n    } else {\n      alert(xhr.responseText);\n    }\n  }\n  var formData = new FormData(oFormElement);\n  grecaptcha.execute(\"6LcyQTUpAAAAAC5ZPtCYQzRWKR732_LmqInv9YSK\", { action: \"external_bumblebee_lead\" }).then((token) => {\n    formData.set(\"recaptcha_token\", token);\n    xhr.open(oFormElement.method, oFormElement.action, true);\n    xhr.setRequestHeader(\"x-frontendurl\", window.location.href);\n    xhr.send(formData);\n  });\n\n  return false;\n  }\n<\/script>\n<div id=\"done_drip_form\" class=\"done\">\n      <div class=\"success-title\">\n        <i class=\"fa fa-check-circle\"><\/i><br\/> We just emailed the info to you.\n      <\/div><\/div><form id=\"drip_form\" action=\"https:\/\/www.crowdspring.com\/api\/v1\/bb\/external_leads\/\" method=\"post\" onsubmit=\"return submitForm_drip_form(this);\">\n      <div class=\"form-group\">\n        <input type=\"email\" name=\"email\" class=\"form-control\" id=\"mce-EMAIL\" required=\"true\"\/>\n        <label html_for=\"mce-EMAIL\" class=\"form-label\">Email Address<\/label>\n      <\/div> \n      <div style=\"position: absolute; left: -5000px\" aria-hidden=\"true\">\n\t<input type=\"text\" value=\"brand-identity-grader-landing-page\" tabindex=\"-1\" name=\"tags\" readonly=\"true\"\/>\n        <input type=\"text\" value=\"true\" tabindex=\"-1\" name=\"add_country_tier_suffix\" readonly=\"true\"\/>\n      <\/div><input type=\"submit\" value=\"I want a stronger brand!\" class=\"btn btn-primary\" \/><p class=\"notice\"> <\/form><\/div><\/div><\/div><\/div><\/p>\n<p><b>How can influencer marketing benefit your business?<\/b><\/p>\n<p>Here are the three clearest benefits of influencer marketing:<\/p>\n<ul>\n<li>You can <a href=\"https:\/\/www.businessinsuranceusa.com\/news\/small-business\/10-ways-to-build-startup-credibility\/\" target=\"_blank\" rel=\"noopener\">connect with influencers<\/a> and tap into an influencer&#8217;s knowledge of a platform. Use their proven understanding of what works and what doesn&#8217;t when curating or creating content for that platform.<\/li>\n<li>Linking your brand to an influencer provides valuable access to their audience, creating a direct contact line to a valuable, targeted niche base.<\/li>\n<li>Influencers can make the best customers. Embrace them as such and gain their feedback, perspective, and review of your product.<\/li>\n<\/ul>\n<p><b>Are the most popular influencers best?<\/b><\/p>\n<p>When it comes to influencers, bigger isn\u2019t always better.<\/p>\n<p>Larger-scale influencers can help brands increase their exposure and spread brand awareness.<\/p>\n<p>However, if the influencer is a poor match for the brand and doesn&#8217;t fit in with their existing brand identity, people will likely dismiss their \u201cinfluence\u201d as a blatant money grab.<\/p>\n<p>If you are a small business and don&#8217;t have the budget of a larger company, consider working with a\u00a0<a href=\"https:\/\/www.crowdspring.com\/blog\/marketing-trends-micro-influencers-small-business-startup\/\" target=\"_blank\" rel=\"noopener noreferrer\">micro-influencer<\/a> (people who have between 10,000 and 100,000 followers). With high engagement rates and lower fees, micro-influencers are an excellent choice for businesses just starting to expand their brand&#8217;s reach.<\/p>\n<p>Micro-influencers give smaller businesses another great advantage by allowing those businesses to target smaller, more unique audiences.<\/p>\n<h2>How do you find influencers?<\/h2>\n<p>When you ask brands and marketers for the best platform for influencer marketing, the vast majority\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">will answer Instagram. Many surveys support this view\u2014here&#8217;s one citing Instagram as the\u00a0<a href=\"https:\/\/www.marketingprofs.com\/charts\/2017\/33095\/influencers-top-social-networks-for-2018\" target=\"_blank\" rel=\"noopener\">No. 1 platform for 92% of <\/a><\/span><a href=\"https:\/\/www.marketingprofs.com\/charts\/2017\/33095\/influencers-top-social-networks-for-2018\" target=\"_blank\" rel=\"noopener noreferrer\">influencers<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27761\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/07\/27131030\/image.png\" alt=\"\" width=\"498\" height=\"815\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/07\/27131030\/image.png 498w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/07\/27131030\/image-183x300.png 183w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/07\/27131030\/image-400x655.png 400w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/p>\n<p>You would be unwise to limit yourself to Instagram alone, however. Plenty of influencers are also keeping up with their base on Facebook, Snapchat, Twitter, YouTube, and Pinterest.<\/p>\n<ul>\n<li>Pinterest &#8211;\u00a0<a href=\"https:\/\/www.recode.net\/2014\/11\/11\/11632762\/what-is-a-pinfluencer-well-they-now-have-talent-agents\" target=\"_blank\" rel=\"noopener noreferrer\">Pinfluencers<\/a>\u00a0have been known to attract as many as 1.8 million followers,<\/li>\n<li>YouTube &#8211; Google discovered that influencers on YouTube had\u00a0<a href=\"https:\/\/www.thinkwithgoogle.com\/infographics\/youtube-stars-influence.html\" target=\"_blank\" rel=\"noopener noreferrer\">3x as many views and 2x as many actions<\/a>\u00a0on sponsored content posts as compared to celebrity posts,<\/li>\n<li>Blogs geared toward your market &#8211; Bloggers, as a group, tend to be trusted authorities in their niche groups who can attract customers while building community, and<\/li>\n<li>Other platforms where you&#8217;re likely to find your target audience &#8211; Think Twitter, Snapchat, and common interest communities across the web. On Twitter alone,\u00a0<a href=\"https:\/\/blog.twitter.com\/marketing\/en_us\/a\/2016\/new-research-the-value-of-influencers-on-twitter.html\" target=\"_blank\" rel=\"noopener noreferrer\">almost 40%<\/a> of the users bought something because an influencer tweeted about it &#8211; that&#8217;s impressive.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-27762\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/07\/27131029\/image-1.png\" alt=\"\" width=\"499\" height=\"379\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/07\/27131029\/image-1.png 499w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/07\/27131029\/image-1-300x228.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/07\/27131029\/image-1-400x304.png 400w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>What should you pay influencers?<\/h2>\n<p>Influencers construct their prices based on three major factors:<\/p>\n<ul>\n<li>The size of their following,<\/li>\n<li>Their engagement rate, and<\/li>\n<li>How in demand they are.<\/li>\n<\/ul>\n<p>If they\u2019re a popular, well-known influencer on a platform like Instagram, they are likely to receive plenty of offers to promote brands on their Instagram posts. Consequently, the price they charge for Instagram posts will be much higher.<\/p>\n<p>Here&#8217;s where you can score a bargain: the same influencer with massive demand for their Instagram marketing posts might be less in demand on Pinterest or Facebook. That means they may charge less for working on those platforms, allowing you to reach at least part of their market for a fraction of the price.<\/p>\n<p>Indeed, you may not reach as many people on Snapchat as you could on Instagram. However, if you pay less and get great conversions, you&#8217;re still generating a better <a href=\"https:\/\/www.investopedia.com\/terms\/r\/returnoninvestment.asp\" target=\"_blank\" rel=\"noopener noreferrer\">ROI.<\/a><\/p>\n<p>To get a better sense of pricing for influencers marketing, take a look at this <a href=\"https:\/\/digiday.com\/marketing\/what-influencer-marketing-costs\/\" target=\"_blank\" rel=\"noopener noreferrer\">post<\/a> from Digiday.<\/p>\n<h3><b>Reality check: fake followers<\/b><\/h3>\n<p>The New York Times had a critically acclaimed <a href=\"https:\/\/www.nytimes.com\/interactive\/2018\/01\/27\/technology\/social-media-bots.html\" target=\"_blank\" rel=\"noopener noreferrer\">article on fake followers<\/a>\u00a0that focused attention on a well-known\u00a0\u201cdirty secret\u201d of influencer marketing<\/p>\n<p>There has been a lot of media coverage about influencers using unethical means to bolster their follower count to look more influential than they actually are.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u201cSocial media is a virtual world that is filled with half bots, half real people,\u201d said Rami Essaid, the founder of Distil Networks, a cybersecurity company that specializes in eradicating bot networks. \u201cYou can\u2019t take any tweet at face value. And not everything is what it seems.\u201d<\/p><\/blockquote>\n<p>The idea that \u201cthings are not what they seem\u201d seems even more applicable regarding follower counts and reach. Social sites like Twitter have tried to curb this by purging millions of fake and bot-driven accounts from their network, but this is (and continues to be) a thorny problem.<\/p>\n<p>Ensure that the person you&#8217;re looking at has the reach they claim to have. You want to find a valued partner to work with, not throw money at a mirage.<\/p>\n<p>Influencer marketing uses engagement as a metric to measure the level of interaction influencers receive with their content.<\/p>\n<p>The percentage of an influencer\u2019s audience who actively responds to their content can come in several forms:<\/p>\n<ul>\n<li>Post Likes\/Reactions,<\/li>\n<li>Shares,<\/li>\n<li>Views, and<\/li>\n<li>Comments.<\/li>\n<\/ul>\n<p>Engagement rate matters because it provides information about how well an influencer&#8217;s content performs on the platforms in which they participate.<\/p>\n<p>If an influencer has a high number of likes, generates valuable shares to broaden the reach of their brand, and has a steady influx of conversation in the comments section, you know you&#8217;re dealing with someone who can in turn substantially extend the reach of your brand.<\/p>\n<p>When you understand the rate at which an influencer&#8217;s audience is engaging with the influencer, you can find out whether or not, and how much, that influencer can help deliver an adequate ROI (return on investment) if you work toward <a href=\"https:\/\/www.crowdspring.com\/blog\/partnership\/\" target=\"_blank\" rel=\"noopener\">establishing a partnership<\/a> with them.<\/p>\n<h2>What should you look for when searching for an influencer?<\/h2>\n<h3><b>Brand<\/b><\/h3>\n<p>For all of its potential advantages, influencer marketing is a wasted investment if you pair yourself with an influencer who doesn&#8217;t fit your <a href=\"https:\/\/www.crowdspring.com\/blog\/small-business-branding-mistakes\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand<\/a>.<\/p>\n<p>As we previously\u00a0<a href=\"https:\/\/www.crowdspring.com\/blog\/startups-small-business-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">explained<\/a>:<\/p>\n<blockquote><p>A brand is the sum total of the experience your prospects and customers have with your company. A strong brand communicates what your company does, how it does it, and at the same time, establishes trust and credibility with your prospects and customers. Your company\u2019s brand is, in many ways, its personality. Your brand lives in everyday interactions your company has with its prospects and customers, including the images you share, the messages you post on your website, the content of your marketing materials, your presentations and booths at conferences, and your posts on social networks.<\/p><\/blockquote>\n<p>When deciding on an influencer, you need to consider two critical questions: Is this influencer a good representation of your brand, and do they have a good engagement rate?<\/p>\n<p>Consider how any potential influencer can best reflect a quality or aspect of your business that is a natural fit for you.<\/p>\n<p>After all, you don&#8217;t want your <a href=\"https:\/\/www.crowdspring.com\/naming-a-business-or-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">business name<\/a> or <a href=\"https:\/\/www.crowdspring.com\/logo-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">logo<\/a> associated with someone with a questionable or <a href=\"https:\/\/www.netreputation.com\/how-to-get-rid-of-a-bad-reputation\/\" target=\"_blank\" rel=\"noopener\">negative online reputation<\/a>.<\/p>\n<p>An important way to evaluate fit is to consider about the influencer&#8217;s \u201cvoice\u201d and whether that voice matches your own. Neil Waller, co-founder of\u00a0Shore Projects\u00a0and co-founder and CEO of\u00a0Whalar\u00a0<a href=\"https:\/\/www.shopify.com\/blog\/instagram-influencer-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">offered<\/a> a great analogy for how to choose a good fit for you:<\/p>\n<blockquote><p>At their best, influencers are like magazine publishers. If you picked up a magazine, you&#8217;d have a sense of voice and tone, what the magazine stands for, and what the magazine writes about. And with magazine publishing, that&#8217;s how you would choose whether to associate your brand with that magazine. Apply the same process to influencers.<\/p><\/blockquote>\n<h3><b>Background<\/b><\/h3>\n<p>When evaluating an influencer, it&#8217;s essential to consider their entire online presence, including what they&#8217;ve said or done in the past.<\/p>\n<p>Doing your due diligence with a new potential influencer means looking at things they&#8217;ve posted and getting a feel for where they came from and what kind of person they were (or persona they adopted) in the past.<\/p>\n<p>You don&#8217;t need to find out too late (after you&#8217;ve committed to someone and tied your brand to theirs) that they made offensive or inappropriate comments years ago or they used to be someone whose attitudes or personality clashed with your brand.<\/p>\n<p>How can you validate an influencer that you&#8217;re thinking about working with?<\/p>\n<ul>\n<li>Ask for a media kit. They should be able to provide documentation that explains their audience and the kind of engagement they see. They should be able to show you how well their posts perform and what you can expect working with them.<\/li>\n<li>Spend some time following them yourself before and after you initiate contact. By observing their social feeds, you should be able to validate what they tell you with your own eyes. Look for someone passionate about complementary things to your brand and your services.<\/li>\n<li>Talk to them. Spend some time getting to know them, asking questions, and ensuring they&#8217;re someone you can see yourself working with.<\/li>\n<li>Read their comments. You can often get a good idea of someone&#8217;s posting history and values through their comments. This isn&#8217;t always true (as comments can be a total dumpster fire), but it can be helpful. For example, reading the comments of a hugely influential Instagram account like <a href=\"https:\/\/www.instagram.com\/humansofny\/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Humans of New York<\/a>\u00a0shows that, for the most part, the account has encouraged and cultivated a positive environment.<\/li>\n<\/ul>\n<p>Take the time to ensure the people you&#8217;re considering are who they say they are, and you&#8217;ll potentially save yourself some serious pain later.<\/p>\n<h2>You found an influencer. Now what?<\/h2>\n<p><b>How to get started with an influencer\u00a0<\/b><\/p>\n<p>Once you have identified an influencer who would be a great fit to speak about your brand, reach out and connect with them.<\/p>\n<p>There&#8217;s no shortage of ways to do this. You can:<\/p>\n<ul>\n<li>Reach out over social media &#8211; try tweeting at them!<\/li>\n<li>Take advantage of direct messaging available on social media.<\/li>\n<li>Email them.<\/li>\n<li>Call them.<\/li>\n<\/ul>\n<p>The next part is simple. Start a conversation! Be friendly, be straightforward, be real.<\/p>\n<p>Don&#8217;t beat around the bush about why you&#8217;re trying to connect &#8211; explain your goals, why you think they&#8217;re an excellent fit for your brand, and what you believe a mutually beneficial relationship might look like.<\/p>\n<p><b>How to maintain the relationship<\/b><\/p>\n<p>Just like with <a href=\"https:\/\/www.socialmention.com\/social-media-management-agency\/\" target=\"_blank\" rel=\"noopener\">social media management<\/a>, influencer marketing requires its own set of tools to keep things running smoothly and effectively.<\/p>\n<p>It&#8217;s important to look into a variety of <a href=\"https:\/\/www.modash.io\/blog\/influencer-marketing-platforms\" target=\"_blank\" rel=\"noopener\">influencer marketing platforms<\/a> so that you can create workflows and processes for any marketing campaign.<\/p>\n<p>Properly managing these things will save you time and help you measure the performance of your marketing efforts.<\/p>\n<p>With so many growing platforms and influencer marketing tools available, finding an influencer and managing the relationship and its workflow won&#8217;t be hard. Take advantage of tools like <a href=\"https:\/\/www.tapinfluence.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tapinfluence<\/a> and <a href=\"https:\/\/upfluence.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Upfluence<\/a>\u00a0to help you find influencers and manage subsequent workflow.<\/p>\n<p>Tools like\u00a0<a href=\"https:\/\/influencermarketinghub.com\/traackr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Traackr<\/a> focus on Influencer Relationship Management. Their major goal is to give brands it works with \u201clasting influence.\u201d<\/p>\n<p>The platform listens to influencers broadly, allowing interested brands to engage with them and their audiences. Meaningful communication encourages familiarity between brands, influencers, and readers, which in turn grows trust, which is priceless.<\/p>\n<p><a href=\"https:\/\/influencermarketinghub.com\/neoreach\/\" target=\"_blank\" rel=\"noopener noreferrer\">NeoReach<\/a> is an influencer marketing software that offers an option for \u201cManaged Campaigns.\u201d NeoReach will design and run full campaigns for its clients, who can view their project&#8217;s dashboard anytime to check on their campaigns. Convenient!<\/p>\n<h2>Make influencer marketing work for you<\/h2>\n<p>Influencer marketing works well if done right. However, you must find influencers who fit your brand for influencer marketing to benefit your business.<\/p>\n<p>You never know &#8211; a new influencer might be amongst your newly curated followers!<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=marketing&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer marketing, if done right, can help your startup or small business\u00a0grow your audience, improve sales, and expand brand awareness through social media.<\/p>\n","protected":false},"author":25523,"featured_media":27765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3157],"tags":[2443,2349,2635,1399],"class_list":["post-27760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-influencer-marketing","tag-marketing-strategy","tag-small-business-marketing","tag-startup-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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