Jason Byer, Author at crowdspring Blog

Pricing Strategies: Proven and Effective Strategies and Discounts That Attract More Customers

Jason Byer — Tue, 11 Apr 2023 21:08:17 +0000

This comprehensive guide with actionable tips helps you boost profits and attract customers with effective pricing strategies and discounts.

Marketing Terms: The Ultimate Dictionary of Terms Business Owners and Marketers Should Know

Jason Byer — Fri, 07 Apr 2023 18:07:25 +0000

Our glossary of marketing terms is packed with engaging examples and helps business owners and marketers master marketing jargon effortlessly.

Customer Retention: 9 Strategies That Will Keep Your Business Growing

Jason Byer — Thu, 06 Apr 2023 17:53:21 +0000

Customer retention ensures that customers you worked hard to acquire stay and continue to purchase more of your products.

Unique Value Proposition: What It Is, Why It’s Important, How to Create a UVP, and 10 Examples

Jason Byer — Wed, 22 Mar 2023 16:57:18 +0000

A unique value proposition increases conversions and helps you grow your business faster. Learn how to create a strong UVP, with 10 examples.

Cold Email: The Ultimate Strategy Guide on Writing Cold Emails that Get Results

Jason Byer — Fri, 27 Jan 2023 20:52:05 +0000

Write a cold email that closes more deals. Here is everything you need to master cold email, from strategies to deliverability and copywriting.

Elements of a Great Unboxing Experience

Jason Byer — Fri, 16 Sep 2016 13:38:43 +0000

If you have a new product, customers are cautious right from the beginning. This is what your customers are thinking before the package ever shows up: Will it arrive broken? Will the instructions be adequate? Will they send the right color? Are my credit card details stored safely? Will it arrive late? Will I have to fight with a customer service rep to explain the “no questions asked” exchange? By the time UPS drops off the package, your newly acquired customer is an emotional powder keg just expecting something to go wrong. Fortunately, you can ease this emotion and create positive feelings toward your brand with an exciting unboxing experience. Pleasing Arrangement Think first and foremost about what impression the arrangement of your products within the packaging says about the effort that went into the delivery. I mean, really, what sort of “handling” did your customer pay for in those shipping and handling fees? Does your product have a cold, unexciting utilitarian feel? That image screams “mass produced and shipped without care for the customer on the other end.” It brings to mind an operation more concerned with margins and penny pinching than pride in a product and dedication to the customer. Not sure there’s another way? Consider Trunk Club. The service promises personally selected ensembles curated by seasoned stylists for each individual customer. Though the clothing they select for the customer is indubitably plucked from a pre-established array of options, you never feel that way when you open the box. Ever. That packing tells the customer, “This is for you, from us.” Much more impressive and reassuring than one your average shipment. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address Something Extra When packing up your product, consider adding something small that was never on the purchase description. It doesn’t have to be anything huge — just something little that the customer wasn’t expecting. Gameklip is an example of how this can bring a smile to your customer’s face. hen Gameklip shipped its Kickstarter they added smarties to each delivery. The impact here was two-fold, as the inexpensive treat brought a lot of online attention from people who weren’t expecting the extra treat. So not only were the customers happier with what they received for what was literally extra fractions of a penny per order, but the company’s brand equity got a boost from the reaction. Humor Who doesn’t like a laugh? Plus, if you’re looking to put your customers at easy about whether or not they can trust you right out of the gates, making them giggle or at least crack a smile is a good way to do that. It’s hard to raise a skeptical eyebrow when you’re grinning ear to ear. Seriously — just try it. So give your customers a reason to smile. You know..

How to Design a Fantasy Football Team Logo

Jason Byer — Wed, 03 Aug 2016 18:43:41 +0000

Here are some tips to create a fantasy sports team logo that creates excitement and pride all season long.