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Many business owners and marketers think product packaging is just a wrapper – a temporary, disposable item that customers throw away shortly after buying a product.<\/p>\n
But is there a way to make that piece of printed paper, card, metal, or recyclable plastic work harder for your brand? Can it help you engage consumers further? Can your product packaging connect with the wants and desires of your customers?<\/p>\n
In our connected, increasingly online world, the answer is yes, it most definitely can.<\/p>\n
The best packaging is an extension of your brand image<\/a>. Before packaging ends up in the recycling bin, it should reinforce your business’s visual identity, business name<\/a>, and products.<\/p>\n You can do this through connected packaging.<\/p>\n Connected packaging refers to transforming packaging into a digital experience using QR (Quick Response) codes, RFID (Radio Frequency Identification), NFC (Near-field communication), and other digital technologies. When scanned with a mobile phone, these codes enable a brand to tell a story, update consumers on news and special offers and even gather feedback.<\/p>\n <\/div> From huge global brands to small and medium-sized firms, product makers are turning to connected packaging as a valuable communication channel with their consumer base.<\/p>\n If you look at branding statistics<\/a>, you’ll see that you have a very short period to grab consumers’ attention. Providing another interaction, another way of reaching and keeping them is a game-changer.<\/p>\n Packaging design<\/a> has always been important when it comes to having an impact on sales and brand loyalty. There isn’t much space or time to pack a punch, and considerations such as descriptive vs. non-descriptive logos<\/a>\u00a0or which colors and materials to choose are key.<\/p>\n Connected packaging is the next-generation tool for making packaging work hard for a brand.<\/p>\n In a way, it’s a stroke of genius; it’s consumer engagement via a space you own, just as packaging is already brand advertising stamped onto the product itself. Connected packaging is communication and relationship building via a piece of wrapping.<\/p>\n The beauty of connected packaging is that it’s all done via a mobile phone, which virtually everyone on the planet carries with them at all times.<\/p>\n But what exactly is connected packaging? Let’s drill down into what it is, what it means, and what it can do.<\/p>\nWhat is connected packaging?<\/h2>
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<\/div>\nWant a free brand review?<\/div><\/div>Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div>\n