{"id":40697,"date":"2022-06-21T19:30:42","date_gmt":"2022-06-22T00:30:42","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=40697"},"modified":"2025-06-15T21:28:21","modified_gmt":"2025-06-16T02:28:21","slug":"packaging-design-insights","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/packaging-design-insights\/","title":{"rendered":"10 Packaging Design Insights to Give Your Products Outstanding Shelf Appeal"},"content":{"rendered":"

\"aluminum<\/p>\n

First impressions matter. They can make or break a sale.<\/p>\n

In retail, where nearly 40,000 unique products\u00a0<\/a>vie for the attention of the average U.S. shopper, packaging design<\/a> helps a brand stand out.<\/p>\n

Product packaging is your business’ primary selling tool because it is the most tangible representation you have of your product and your brand.<\/p>\n

Research shows one-third of a customer’s buying decision is based on packaging<\/a>. Packaging plays a vital role in your brand identity<\/a>, and sometimes, like Apple<\/a> product packaging, can strengthen brand equity<\/a>.<\/p>\n

So, when you have about seven seconds<\/a> to make a good impression, how can you stand out and hold a shopper’s attention long enough and entice them to choose your product?<\/p>\n

Here are ten insights to help your product pop out of the shelves (and screens) to catch every customer’s eye.<\/p>\n

Product Packaging Insights<\/h2>
<\/p>\n
    \n
  1. Location matters<\/strong><\/a><\/li>\n
  2. Leverage the power of color psychology<\/strong><\/a><\/li>\n
  3. Use elements of architecture<\/strong><\/a><\/li>\n
  4. Attract, do not distract<\/strong><\/a><\/li>\n
  5. Design with honesty<\/strong><\/a><\/li>\n
  6. Observe trends but design for versatility<\/strong><\/a><\/li>\n
  7. Introduce limited editions<\/strong><\/a><\/li>\n
  8. Design for reusability<\/strong><\/a><\/li>\n
  9. Design for cohesion<\/strong><\/a><\/li>\n
  10. Do not skimp on printing quality<\/strong><\/a><\/li>\n<\/ol>\n

    <\/div><\/div>\n

    1. Location matters<\/h2>\n

    Understanding your customer is core to your business strategy. But it’s also essential to find out what<\/em> you’re designing around.<\/p>\n

    Where will your product be sold?<\/p>\n

    You may have inspired ideas, but would they make sense for the space it will occupy? Consider the shelf as much as the customer.<\/p>\n

    Will your product be seen on a sale rack, on a grocery shelf, or only on a monitor or smartphone?<\/p>\n

    It is essential to imagine what your packaging would look like in a particular section of a store. Will your plastic packaging blend well if sold at an artisanal shop?<\/p>\n

    Pro-tip:\u00a0<\/strong>Ask your packaging designer to generate a product display mock-up design to give you a near-realistic view of how the product would look on the shelf and alongside other products.<\/span><\/p>\n

    Want a free brand review?<\/div>
    \"brand<\/div>
    Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div>
    \n