{"id":39220,"date":"2022-01-06T12:53:57","date_gmt":"2022-01-06T18:53:57","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=39220"},"modified":"2023-09-24T23:49:47","modified_gmt":"2023-09-25T04:49:47","slug":"web-design-trends-2022","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/web-design-trends-2022\/","title":{"rendered":"11 Biggest Web Design Trends for 2022"},"content":{"rendered":"

\"user<\/p>\n

People are cautiously excited about 2022. We\u2019ve lived through two challenging years that tested not only our resilience and patience but also relationships, mental and financial health, and more.<\/p>\n

The world has changed, and these changes have pushed businesses to change how they market and sell their products and services.<\/p>\n

We see these changes everywhere, including in website design<\/a>.<\/p>\n

Here are 11 biggest web design trends for 2022:<\/h2>
<\/p>\n
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  1. Healthy and welcoming designs<\/strong><\/a><\/li>\n
  2. Micro animation and micro-interaction<\/strong><\/a><\/li>\n
  3. Inspirational illustrations<\/strong><\/a><\/li>\n
  4. Simplicity and modern minimalism<\/strong><\/a><\/li>\n
  5. Customized content<\/strong><\/a><\/li>\n
  6. 3D visuals<\/strong><\/a><\/li>\n
  7. Gradients<\/strong><\/a><\/li>\n
  8. Bold and colorful visuals<\/strong><\/a><\/li>\n
  9. Inclusive designs and content<\/strong><\/a><\/li>\n
  10. Outlandish imagery<\/strong><\/a><\/li>\n
  11. Black & white designs<\/strong><\/a><\/li>\n<\/ol>\n

    <\/div><\/div>\n

    Let’s look at each of these web design trends in detail.<\/span><\/p>\n

    \"website

    website design by seewecreate on crowdspring<\/center><\/p><\/div>\n

    1. Healthy and welcoming designs<\/h2>\n

    We\u2019re expecting an exciting 2022, but people are still adapting to the new normal.<\/p>\n

    People are more careful. They sanitize more frequently. They pay more attention to cleanliness and safety.<\/p>\n

    And when people look for products and services, they naturally ask whether they are safe to buy, consume, and use.<\/p>\n

    Website design must adapt to reassure people that products and services offered are safe and healthy.<\/p>\n

    How can you reassure your customers and prospects that your products and services are safe?<\/p>\n

    Use images, shapes, and colors that evoke a sense of comfort, reduce anxiety and stress, and promote healthy habits.<\/p>\n

    Images and designs that include home decorations, outdoor scenery, or greenery in spacious office spaces can reduce anxiety and stress and promote comfort.<\/p>\n

    Organic shapes (such as those we see in nature), natural colors (earth tones and greens), and crisp design elements that flow together well and harmoniously all contribute to reinforcing the feeling of comfort and safety. Space in designs (such as large working spaces) mimics a healthy and safe habit of social distancing, which eases health anxiety.<\/p>\n

    The goal of website design in 2022 is to create an encouraging feeling so people can be more comfortable, less irritated, and less stressed in a new environment.<\/span><\/p>\n

    One way to ensure your website is ready and works best for your intended audience is to conduct user acceptance testing<\/a>.<\/p>\n

    \"website

    website design by Cre8r on crowdspring<\/center><\/p><\/div>\n

    2. Micro animation and micro-interaction<\/h2>\n

    People have short attention spans. We are obsessed with short-form videos, quick how-to-guides, and social networks like Twitter, expressing entire thoughts in only several hundred characters.<\/p>\n

    If you want to catch people’s attention browsing your website, you should consider how you can play to people\u2019s short attention spans. After all, the initial goal is to catch their attention, then maintain it and invite them to spend more time browsing your site.<\/p>\n

    One of the best ways to catch attention on your website is through animation.<\/p>\n

    One way to do this is to incorporate into your UX design<\/a> small, moving designs for your background images. This is often done on the top section of the site so that people can see moving images as soon as they land on your page. For example, you can use moving icons for some crucial elements on your site to draw attention to those icons.<\/p>\n

    When incorporating animation and micro-interaction, pay attention to color and contrast<\/a>. Ensure that colors do not clash. Use natural colors like blue, green, and browns for the background. Reserve brighter colors like yellow, orange, and red for highlighting moving images and interactions. Because brighter colors are more accessible for most people to see, they will make the moving images and interactions more apparent.<\/p>\n

    But, be careful with over-animating, as this can be distracting.<\/p>\n

    Use animated designs that allow people to interact with those designs. This can create a more fun and enjoyable user experience.<\/p>\n

    Take a look at the Columbi Farms website<\/a> to see a terrific example of these concepts.<\/p>\n

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