{"id":10887,"date":"2019-02-01T13:12:46","date_gmt":"2019-02-01T19:12:46","guid":{"rendered":"http:\/\/crowdspring.wpengine.com\/?p=10887"},"modified":"2023-09-19T15:20:33","modified_gmt":"2023-09-19T20:20:33","slug":"font-law-licensing","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/font-law-licensing\/","title":{"rendered":"The Law on Fonts and Typefaces in Design and Marketing: Frequently Asked Questions (about commercial and non-commercial use)"},"content":{"rendered":"<p><a href=\"https:\/\/www.crowdspring.com\/blog\/font-law-licensing\/amador-loureiro-779-unsplash\/\" rel=\"attachment wp-att-30546\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-30546\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2011\/03\/27130346\/amador-loureiro-779-unsplash.jpg\" alt=\"\" width=\"700\" height=\"469\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2011\/03\/27130346\/amador-loureiro-779-unsplash.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2011\/03\/27130346\/amador-loureiro-779-unsplash-300x201.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2011\/03\/27130346\/amador-loureiro-779-unsplash-640x429.jpg 640w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2011\/03\/27130346\/amador-loureiro-779-unsplash-400x268.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>\n<div class='header-cta' style='display:none'>\n  <span>Could the right logo transform your business?<\/span>\n  <a href='https:\/\/www.crowdspring.com\/logo-quiz\/' class='btn btn-primary' target='_blank'>Uncover 15 insights with our free quiz!<\/a>\n<\/div>\n<\/p>\n<p>The right typeface is often the key to a strong <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-identity\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand identity<\/a>, a well-designed website, sharp-looking brochures, and strong marketing materials.<\/p>\n<p>But there&#8217;s much confusion and misinformation about typefaces, fonts, and how designers and marketers can lawfully use them commercially.<\/p>\n<p>The truth is that most people, especially designers and marketers, do not understand the law governing the use of typefaces and fonts.<\/p>\n<p>There&#8217;s no shame in this. After all, most lawyers don&#8217;t understand design or marketing.<\/p>\n<p>Far too many designers and marketers incorrectly assume they can freely use any typeface or font for <a href=\"https:\/\/www.crowdspring.com\/logo-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">logo design<\/a> or any other design project.<\/p>\n<p>Even design and marketing agencies often run afoul of font law and expose themselves and their clients to legal liability.<\/p>\n<p>Let&#8217;s look at the law of fonts and typefaces and answer the most common questions agencies, designers, and marketers ask about using fonts in designs and marketing projects.<\/p>\n<h2>Background Info on Fonts, Typefaces, and Copyright Law<\/h2>\n<h2>How is a font different from a typeface?<\/h2>\n<p>Technically, a &#8220;font&#8221; is a computer file or program (when used digitally) that informs your printer or displays how a letter or character is supposed to be shown.<\/p>\n<p>A &#8220;typeface&#8221; is a set of letters, numbers, and other symbols whose forms are related by repeating certain design elements that are consistently applied (sometimes called <a href=\"http:\/\/en.wikipedia.org\/wiki\/Glyph\" target=\"_blank\" rel=\"noopener noreferrer\">glyphs<\/a>), and used to compose text or other combinations of characters.<\/p>\n<p>Although many people would call &#8220;Helvetica&#8221; a font, it&#8217;s actually a typeface. Variations of Helvetica, such as Helvetica Regular, Helvetica Italic, Helvetica Bold, etc., are fonts.<\/p>\n<p>The software that tells your display or printer to show a letter in &#8220;Helvetica&#8221; is the font.<\/p>\n<h2>How do you acquire a license for a font?<\/h2>\n<p>Fonts can be free or licensed, for a fee, for commercial use.<\/p>\n<p>Whether you pay for a font or acquire it for free, each font comes with a license explaining how you may use it (and how you may not use it).<\/p>\n<p>The End User License Agreement (EULA) defines your rights and obligations.<\/p>\n<p>Those agreements will vary among fonts and font makers &#8211; so read them very carefully to understand what you can and cannot do with the fonts you&#8217;re licensing.<\/p>\n<p>For example, some agreements will restrict the number of computers you can install a font on. Other agreements will restrict the ways you can use a font.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #DA6D5A\"><div class=\"title centered\">How much is a great logo worth to your business?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/logo-quiz-hero-optimized.png\" alt=\"logo designer sitting in front of a computer\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Answer 5 quick questions & gain 15 valuable insights to drive customer loyalty and business growth.<\/div><a target=\"_blank\" class=\"btn btn-primary\" href=\"https:\/\/www.crowdspring.com\/logo-quiz\/\">Start the free quiz now!<\/a><\/div><\/div><\/div><\/p>\n<h2>What is copyright?<\/h2>\n<p>Copyright is a form of legal protection for those who create original works.<\/p>\n<p>Under the 1976 Copyright Act (United States), the copyright owner has the exclusive right to reproduce, adapt, distribute, publicly perform and publicly display the work.<\/p>\n<p>Any or all of these rights can be licensed, sold, or donated to another party.<\/p>\n<p>One does not need to register a work with the U.S. Copyright Office to be automatically protected by copyright law (registration has benefits \u2013 but we won\u2019t be covering those in this article).<\/p>\n<p>For more about copyright law, you can read <a href=\"https:\/\/www.crowdspring.com\/blog\/marketing-copyright-law\/\">Everything Marketers Need to Know To Avoid Violating Copyright Law<\/a> and\u00a0<a title=\"small business copyright\" href=\"https:\/\/www.crowdspring.com\/blog\/small-business-legal-issues-copyright-basics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Small Business Legal Issues: Copyright Basics<\/a>.<\/p>\n<h2>Does copyright law protect typefaces and fonts?<\/h2>\n<p>Generally, copyright law in the U.S. <em><strong>does not<\/strong><\/em> protect typefaces.<\/p>\n<p>Fonts may be protected as long as the font qualifies as computer software or a program (in fact, most fonts are programs or software).<\/p>\n<p>Bitmapped fonts are considered computerized representations of a typeface (and are not protected by copyright law).<\/p>\n<p>On the other hand, scalable fonts (because they are incorporated as part of a program or software) are protected by copyright.<\/p>\n<p>This means that copyright law (at least in the U.S.) protects only the font software, not the artistic design of the typeface.<\/p>\n<p>You should remember that copyright law varies by country and, more specifically, regarding typefaces and fonts.<\/p>\n<p>For example, the U.S. may be the only country in the Western world not to recognize intellectual property rights in typeface design. The U.S. Copyright Office has unequivocally determined that fonts are not subject to protection as artistic works under the 1976 Copyright Act.<\/p>\n<p>In contrast, Germany recognized in 1981 that typeface designs could be protected by copyright as original works. England also protects typeface designs from copyright (since 1989).<\/p>\n<h2>Does the U.S. have to follow the copyright law of other countries under international treaties?<\/h2>\n<p>Yes and No.<\/p>\n<p>All of the major copyright treaties and agreements to which the U.S. is a party (such as the <a href=\"http:\/\/en.wikipedia.org\/wiki\/Berne_Convention_for_the_Protection_of_Literary_and_Artistic_Works\" target=\"_blank\" rel=\"noopener noreferrer\">Berne Convention<\/a>) operate under a common principle (called &#8220;national treatment&#8221;) which holds that a country must treat foreigners and locals equally. That means, among other things, that the U.S. is not obligated to provide greater protection to works from other countries than it provides to works produced in the U.S.<\/p>\n<h2>Can you copy typefaces without worrying about copyright law?<\/h2>\n<p>Some argue that you can copy a font (by recreating it yourself) and that you&#8217;re not violating the law (in the U.S.) as long as you don&#8217;t copy the computer program.<\/p>\n<p>How might you do this?<\/p>\n<p>Among other ways, you can lawfully print every glyph on a printer, scan the image and then trace each image on your computer (none of this would involve copying the software or program representing the fonts).<\/p>\n<p>This gets a bit muddied when you consider that fonts are often tweaked and used in a larger design.<\/p>\n<p>For example, a typeface may be customized and used as part of a logo design. While the typeface itself is not subject to copyright protection in the U.S. (even if the <a href=\"https:\/\/www.crowdspring.com\/naming-a-business-or-product\/\">company name<\/a> is otherwise trademarked), the logo design itself might be protected as an artistic piece, taking into account the arrangement of letters, use of space, organizations, <a href=\"https:\/\/www.crowdspring.com\/blog\/color-theory\/\" target=\"_blank\" rel=\"noopener\">colors<\/a>, and other creative aspects of the design.<\/p>\n<p>A good example of this is the Coca-Cola typeface &#8211; the typeface is protected because it is the logo.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/blog\/font-law-licensing\/coca_cola_logo\/\" rel=\"attachment wp-att-10894\"><img decoding=\"async\" class=\"size-full wp-image-10894 aligncenter\" title=\"coca_cola_logo\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2011\/03\/27132526\/coca_cola_logo.gif\" alt=\"\" width=\"550\" height=\"192\" \/><\/a><\/p>\n<h2>Does patent law protect typefaces?<\/h2>\n<p>Sometimes.<\/p>\n<p>Typeface designs can be <a href=\"http:\/\/www.google.com\/patents?q=%E2%80%9Cornamental+design%E2%80%9D+font+OR+typeface\" target=\"_blank\" rel=\"noopener noreferrer\">patented<\/a> but typically are not.<\/p>\n<p>Moreover, even those typeface designs that have been patented were patented some time ago, and nearly all of the design patents have expired.<\/p>\n<h2>Does trademark law protect typefaces?<\/h2>\n<p>Trademark law protects only the name of a typeface but not the design of the typeface.<\/p>\n<h2>Using Fonts in Commercial Design and Marketing Projects<\/h2>\n<h2>Can you use &#8220;free&#8221; fonts without worrying about the law?<\/h2>\n<p>Sometimes, but not always.<\/p>\n<p>Although many free fonts allow unrestricted use (including use for commercial projects and as logotype fonts), &#8220;free&#8221; fonts can sometimes be commercial fonts that are illegally copied.<\/p>\n<p>Be careful and ensure that the fonts you use come from a trusted source and that you understand your rights and obligations.<\/p>\n<h2>Should you use &#8220;free&#8221; fonts?<\/h2>\n<p>That&#8217;s a subjective opinion. Many <a href=\"https:\/\/www.dunebook.com\/amazing-modern-script-fonts\/\" target=\"_blank\" rel=\"noopener\">free fonts<\/a> are outstanding and used frequently by designers and marketers. But not all free fonts are created equally. Some don&#8217;t have upper and lower case letters or are missing symbols. Others might not have enough variations of bold, italic, heavy, light, etc. font versions.<\/p>\n<h2>Can you give a font to a client?<\/h2>\n<p>No. Unless you created the font or have the right to give the client the font for free, you should never do this.<\/p>\n<h2>Can you license a font to a client?<\/h2>\n<p>Typically, you cannot.<\/p>\n<p>The EULA governs your right to sub-license a font.<\/p>\n<p>You cannot send the client a font unless the EULA permits you.<\/p>\n<p>If the client needs the font, they must purchase their own license to use it.<\/p>\n<p>Most logo designers avoid problems related to font licensing by converting their logotype to outlines (in a program like Adobe Illustrator) and sending the client a vectorized outline (but not the font).<\/p>\n<p>If you supply a vectorized logo to clients, they won&#8217;t need to purchase the font. However, if they want to use the same font for their stationery, website, or marketing materials, they&#8217;ll need to own a proper license to that font for those other purposes.<\/p>\n<h2>What fonts are used in contracts?<\/h2>\n<p>You can use any font in a legal contract. Just be sure that the font is readable.<\/p>\n<h2>Can you use a font as a logo?<\/h2>\n<p>Yes, provided you have a proper license for that font.<\/p>\n<p>Also, remember that it&#8217;s a good idea to tweak the font in small ways to stand out from a simple logotype. Otherwise, your logo may look like thousands of other logos.<\/p>\n<h2>What font is best?<\/h2>\n<p>There is no single best font. But there are <a href=\"https:\/\/www.crowdspring.com\/blog\/choosing-fonts-for-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">powerful psychology principles in play when using fonts<\/a>.<\/p>\n<h2>Should you use a serif or sans-serif font?<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-23741\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/04\/27131924\/serif_sans_illustration.png\" sizes=\"(max-width: 550px) 100vw, 550px\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/04\/27131924\/serif_sans_illustration.png 550w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/04\/27131924\/serif_sans_illustration-300x132.png 300w\" alt=\"\" width=\"550\" height=\"242\" \/><\/p>\n<p>One primary way typefaces and fonts are classified is whether or not they have \u201cserifs,\u201d which are the tiny flourishes found at the end of a letter\u2019s strokes.<\/p>\n<p>Serif typefaces have these added bits, and sans-serif typefaces are, as you can guess, literally; \u201csans [without] serifs.\u201d<\/p>\n<p>Serif typefaces are associated with tradition and stability.<\/p>\n<p>Finance, fashion, journalism, and other prestigious industries incorporate that classic style into their designs to great effect.<\/p>\n<p>Sans-serif types became popular around the start of the 1800s, around the same time modernism took off.<\/p>\n<p>With design moving toward a universal style and focusing on inclusive thinking, Sans-serif typefaces deconstructed the traditional letterforms and modernized them into an accessible and appealing aesthetic.<\/p>\n<p>Popular sans-serif typefaces like Helvetica are everywhere on the web because they fit right in with the modern aesthetic. That makes them a stellar choice for branding and marketing systems, though their omnipresence makes them less distinctive.<\/p>\n<p>If you spend the time to make sure the typeface you love reflects the personality of your brand, though, you won\u2019t go wrong.<\/p>\n<h2>Can Microsoft Word fonts be used commercially?<\/h2>\n<p>Yes.<\/p>\n<p>You cannot resell Microsoft Word fonts as your own or as part of a collection, but you may use your legally acquired fonts commercially.<\/p>\n<h2><strong>Three Questions To Ask When Using Fonts In Your Designs and Marketing Materials<\/strong><\/h2>\n<h3><strong>1. Are you legally allowed to use the font? <\/strong><\/h3>\n<p>Many fonts are sold commercially and cannot be used by people who do not purchase those fonts from proper vendors.<\/p>\n<p>If you purchased the font or obtained a free font that was created for free commercial use, you may legally use the font as long as the EULA gives you the right to use it in the way you intend to use it (i.e. for logo design).<\/p>\n<p><strong>2. Is your intended use permissible?<\/strong><\/p>\n<p>Some font licensing agreements may restrict ways that you can use the font.<\/p>\n<p>Review the agreements carefully when in doubt.<\/p>\n<h3><strong>3. Can you sell and\/or send your client a copy of the font? <\/strong><\/h3>\n<p>Typically, at least for commercial fonts, the answer is NO.<\/p>\n<p>Your client will be required to purchase the font. One way to avoid this is to outline the font (as described above) and provide the client with a vectorized outline.<\/p>\n<p>Do you have other questions about fonts, typefaces, and the law or useful tips based on your practice? I&#8217;d love to hear from you in the comments.<\/p>\n<p><b>&gt;&gt;\u00a0<\/b>If you&#8217;d prefer to watch a video about this topic instead of, or in addition to reading this post, here&#8217;s the video:\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=5EzmLTElAYQ&amp;t=1s\">How to Avoid Legal Issues When Using Typefaces and Fonts in Your Small Business Logo<\/a>.<\/p>\n<p><em>Please remember that legal information is not the same as legal advice. This post may not address all relevant business or legal issues unique to your situation, and you should always seek legal advice from a licensed attorney.<\/em><\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=design&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s everything you want to know about the law on fonts and typefaces.<\/p>\n","protected":false},"author":2,"featured_media":30546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3155],"tags":[329,439,2635,754,786],"class_list":["post-10887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-graphic-design","tag-logo-design","tag-small-business-marketing","tag-typography","tag-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Law on Fonts and Typefaces in Design and Marketing: Frequently Asked Questions (about commercial and non-commercial use) - crowdspring Blog<\/title>\n<meta name=\"description\" content=\"Here&#039;s everything you want to know about the law on fonts and typefaces.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Law on Fonts and Typefaces in Design and Marketing: Frequently Asked Questions (about commercial and non-commercial use) - crowdspring Blog\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s everything you want to know about the law on fonts and typefaces.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdspring.com\/blog\/font-law-licensing\/\" \/>\n<meta property=\"og:site_name\" content=\"crowdspring Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-01T19:12:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-19T20:20:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2011\/03\/27130346\/amador-loureiro-779-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"469\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ross Kimbarovsky\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ross Kimbarovsky\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/font-law-licensing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/font-law-licensing\/\"},\"author\":{\"name\":\"Ross Kimbarovsky\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/45a66ce5a05496798744cf14367aa575\"},\"headline\":\"The Law on Fonts and Typefaces in Design and Marketing: Frequently Asked Questions (about commercial and non-commercial use)\",\"datePublished\":\"2019-02-01T19:12:46+00:00\",\"dateModified\":\"2023-09-19T20:20:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/font-law-licensing\/\"},\"wordCount\":1925,\"publisher\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/font-law-licensing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2011\/03\/27130346\/amador-loureiro-779-unsplash.jpg\",\"keywords\":[\"Graphic Design\",\"Logo Design\",\"Small Business Marketing\",\"Typography\",\"Web Design\"],\"articleSection\":[\"Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/font-law-licensing\/\",\"url\":\"https:\/\/www.crowdspring.com\/blog\/font-law-licensing\/\",\"name\":\"The Law on Fonts and Typefaces in Design and Marketing: Frequently Asked Questions (about commercial and non-commercial use) - 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