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Is your product packaging ready for 2021?<\/p>\n
>> We look at the most recent trends in our packaging design trends for 2022<\/a> article.<\/p>\n With so much going on in the world this year, it would be easy to let packaging design<\/a> slip your mind.<\/p>\n But, that’s not a trap you can afford to fall into. After all, as we explained in our look at design trends for 2020<\/a>,<\/p>\n You may have an awesome product. But, it\u2019s your packaging that does the selling.<\/p>\n That\u2019s why\u00a0packaging design<\/a>\u00a0and\u00a0package graphics<\/a>\u00a0are too vital to be overlooked, thrown together, or left to grow outdated.<\/p>\n Your product packaging is on the front line of every product sale. Potential customers often see and touch your packaging well before they ever get to interact with the product itself.<\/p><\/blockquote>\n And so, every year we forecast the major design trends in creative packaging design so that businesses can ensure their ecommerce packaging remains relevant and aligned with what consumers want.<\/p>\n In fact, we believe that product packaging design trends this year are more important than ever before.<\/strong><\/p>\n The Covid-19 pandemic has had a huge impact on packaging design and the packaging industry. And, your packaging is not just a selling tool that helps you build a strong brand identity<\/a> for your business.<\/p>\n While packaging has always played a protective role, products today need additional protection from frequent shipping; and many consumers view packaging as an important barrier between your product and the virus.<\/p>\n It’s time to take stock.<\/p>\n So, let’s examine what 2021 holds for packaging design and look at each design trend we believe will influence product packaging in 2021.<\/p>\n <\/div> Design by crowdspring packaging designer Esolbiz<\/p><\/div>\n Overall demand for protective packaging has increased.<\/p>\n As a result of flatten-the-curve measures, 2020 has seen a vast increase in e-commerce orders. Carry-out meals are more prevalent than ever before. And, grocery delivery is thriving.<\/p>\n More items are being shipped, overall. And shoppers value packaging that protects their purchases from the elements and<\/em> possible viral exposure.<\/p>\n This is a positive design trend, whether you’re selling subscription boxes or regular products at retail or through ecommerce.<\/p>\n Leading into 2021, businesses should prioritize ecommerce packaging designs that are sturdy enough to survive prolonged shipping and that cover as much of the physical product as possible.<\/p>\n If you answered “yes” to either of these questions, consider updating your packaging asap.<\/p>\n Design on cardboard carton by crowdspring designer DiegoDesigner<\/p><\/div>\n Practical function is always a top consideration for packaging design – that’s not a new design trend.<\/p>\n However, there’s a new practical factor to be considered – ease of viral transmission.<\/p>\n\n
The biggest packaging design trends for 2021:<\/h2>
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<\/div>\n1. More protective packaging<\/h2>\n
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2. Porous packaging materials<\/h2>\n
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