{"id":24320,"date":"2017-07-24T00:15:04","date_gmt":"2017-07-24T05:15:04","guid":{"rendered":"https:\/\/blog.crowdspring.com\/?p=24320"},"modified":"2024-09-24T18:12:20","modified_gmt":"2024-09-24T23:12:20","slug":"business-ui-ux-design","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/business-ui-ux-design\/","title":{"rendered":"6 Ways User Interface and User Experience Design Can Help Your Business"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone size-full wp-image-24331\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131742\/UI.jpg\" alt=\"\" width=\"550\" height=\"367\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131742\/UI.jpg 550w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131742\/UI-300x200.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>A smooth, visually appealing experience with your business&#8217;s website or mobile app is important in creating happy, loyal customers.<\/p>\n<p>Big businesses may have an advantage because of their existing brand awareness and larger marketing budgets, but that doesn\u2019t mean small businesses and startups can\u2019t compete with them. In some ways, smaller companies have an unfair advantage when it comes to design because their sites and apps don&#8217;t have to be so bloated.<\/p>\n<p>Provide your customers with a straightforward, intuitive, <a href=\"https:\/\/www.crowdspring.com\/blog\/small-business-online-presence-getting-started-website\/\">attractive experience on your website<\/a>, and they\u2019ll be happy to become repeat customers.<\/p>\n<p>A website or app\u2019s ability to bring in repeat business relies on whether people understand and appreciate it. \u201cAm I getting value from this? Is it user-friendly? Is it fun?\u201d These questions form the basis of a prospective customer&#8217;s decision whether they will become regular users of that site or app or never return.<\/p>\n<p>That\u2019s where <a href=\"https:\/\/www.springboard.com\/blog\/design\/ux-vs-ui\/\" target=\"_blank\" rel=\"noopener\">User Experience (UX) and User Interface (UI) design<\/a> come into play.<\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/User_experience\">User Experience<\/a> is how a person interacts with and uses a product, system, or service. <a href=\"https:\/\/en.wikipedia.org\/wiki\/User_interface\">User Interface<\/a> is closer to what we consider visual design. If you think of UI design as the tool you consume a bowl of cereal with &#8211; a spoon &#8211; UX design is the overall experience of pouring the cereal into a bowl and using your well-designed spoon to eat it.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-24322\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131745\/ux-ui.jpg\" alt=\"\" width=\"550\" height=\"211\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131745\/ux-ui.jpg 550w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131745\/ux-ui-300x115.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>You can create a web and app experience that is useful, pleasing, and impactful &#8211; but you have to understand how UX and UI can help you and optimize each to improve the experience for your customers and prospects.<\/p>\n<p>Rahul Varshney, <a href=\"https:\/\/careerfoundry.com\/en\/blog\/ux-design\/the-difference-between-ux-and-ui-design-a-laymans-guide\/\">Co-creator of Foster.fm says<\/a>:<\/p>\n<blockquote><p>User Experience (UX) and User Interface (UI) are some of the most confused and misused terms in our field. A UI without UX is like a painter slapping paint onto canvas without thought; while UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product\u2019s success.<\/p><\/blockquote>\n<p>Knowing the difference between UX and UI design and how to use each best creates a significant competitive advantage for your business, and <a href=\"https:\/\/www.crowdspring.com\/blog\/7-proven-ways-improve-customer-service-small-business-startups\/\">just like good customer service<\/a>, is thoughtful, effective, and hugely impactful on the lasting success of your brand.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #161C4A\"><div class=\"title centered\">Want a free brand review?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/07\/09131004\/brand-identity-grader-blog-cta-hero.png\" alt=\"brand identity grader hero\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div><div>\n<script>\nfunction submitForm_drip_form(oFormElement) {\n  var xhr = new XMLHttpRequest();\n  xhr.onload = function() { \n    if (xhr.status == 200 || xhr.status == 202) {\n      var formEl = document.getElementById(\"drip_form\");\n      var doneEl = document.getElementById(\"done_drip_form\");\n      formEl.style = \"display: none\";\n      doneEl.style = \"display: block\";\n    } else {\n      alert(xhr.responseText);\n    }\n  }\n  var formData = new FormData(oFormElement);\n  grecaptcha.execute(\"6LcyQTUpAAAAAC5ZPtCYQzRWKR732_LmqInv9YSK\", { action: \"external_bumblebee_lead\" }).then((token) => {\n    formData.set(\"recaptcha_token\", token);\n    xhr.open(oFormElement.method, oFormElement.action, true);\n    xhr.setRequestHeader(\"x-frontendurl\", window.location.href);\n    xhr.send(formData);\n  });\n\n  return false;\n  }\n<\/script>\n<div id=\"done_drip_form\" class=\"done\">\n      <div class=\"success-title\">\n        <i class=\"fa fa-check-circle\"><\/i><br\/> We just emailed the info to you.\n      <\/div><\/div><form id=\"drip_form\" action=\"https:\/\/www.crowdspring.com\/api\/v1\/bb\/external_leads\/\" method=\"post\" onsubmit=\"return submitForm_drip_form(this);\">\n      <div class=\"form-group\">\n        <input type=\"email\" name=\"email\" class=\"form-control\" id=\"mce-EMAIL\" required=\"true\"\/>\n        <label html_for=\"mce-EMAIL\" class=\"form-label\">Email Address<\/label>\n      <\/div> \n      <div style=\"position: absolute; left: -5000px\" aria-hidden=\"true\">\n\t<input type=\"text\" value=\"brand-identity-grader-landing-page\" tabindex=\"-1\" name=\"tags\" readonly=\"true\"\/>\n        <input type=\"text\" value=\"true\" tabindex=\"-1\" name=\"add_country_tier_suffix\" readonly=\"true\"\/>\n      <\/div><input type=\"submit\" value=\"I want a stronger brand!\" class=\"btn btn-primary\" \/><p class=\"notice\"> <\/form><\/div><\/div><\/div><\/div><\/p>\n<h2>UX design<\/h2>\n<p>According to <a href=\"http:\/\/time.com\/12933\/what-you-think-you-know-about-the-web-is-wrong\/\">Time News<\/a>, 55% of web users spend fewer than 15 seconds on a website. You have 15 seconds to get a person&#8217;s attention, clearly demonstrate your services, and illustrate why your company is worth their time.<\/p>\n<p>As we&#8217;ve previously <a href=\"https:\/\/www.crowdspring.com\/blog\/marketing-and-selling-to-squirrels\/\">pointed out<\/a>:<\/p>\n<blockquote><p>the attention span of a human adult, according to\u00a0<a href=\"http:\/\/news.bbc.co.uk\/2\/hi\/1834682.stm\" target=\"_blank\" rel=\"noopener noreferrer\">BBC News<\/a>, is 9 seconds (the\u00a0<a href=\"http:\/\/www.statisticbrain.com\/attention-span-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Associated Press<\/a>\u00a0reports that in 2012, the average attention span for a human was 8 seconds). Nearly one fifth of all page views in 2012 lasted fewer than\u00a0<a href=\"http:\/\/www.statisticbrain.com\/attention-span-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">four seconds<\/a>. And to add fuel to the fire,\u00a0<a href=\"http:\/\/www.statisticbrain.com\/attention-span-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">people read<\/a>\u00a0only approximately half of the words on a web page that has fewer than 111 words (and only 28% of the words on a web page that has more than 593 words).<\/p><\/blockquote>\n<p>Because you have a small window of opportunity to reach your customers, you have to capitalize on any chance to make their experience great. That\u2019s where User Experience design (UX) comes into play.<\/p>\n<p>One of the best ways to learn more about UX design is through <a href=\"https:\/\/uxcel.com\/blog\/11-best-ux-design-online-courses-to-boost-your-career\" target=\"_blank\" rel=\"noopener\">UX courses online<\/a>.<\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/User_experience\">User Experience<\/a> is \u201cthe overall experience [a person has] using a product such as a website or a computer application, especially in terms of how easy or pleasing it is to use.\u201d<\/p>\n<p>Good businesses and user experiences share the <a href=\"https:\/\/www.crowdspring.com\/blog\/how-to-succeed-by-setting-clear-business-goals-video\/\">same core principles<\/a>: usefulness, usability, and enjoyment. This means you\u2019re already familiar with what to consider when building the UX end of your digital experience.<\/p>\n<h3>Be useful<\/h3>\n<div id=\"attachment_24330\" style=\"width: 560px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-24330\" class=\"size-full wp-image-24330\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131742\/pexels-photo-106344.jpg\" alt=\"\" width=\"550\" height=\"250\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131742\/pexels-photo-106344.jpg 550w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131742\/pexels-photo-106344-300x136.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><p id=\"caption-attachment-24330\" class=\"wp-caption-text\">In one <a href=\"http:\/\/www.komarketingassociates.com\/files\/b2b-web-usability-report-2015.pdf\">study<\/a>, 51% of people thought a useful element often missing from websites was thorough contact information.<\/p><\/div>\n<p>Solving people\u2019s problems and meeting their needs is the bread and butter of your small business. Your website or app should do the same. Figuring out what to build (or what to fix) means understanding your customer\u2019s problems, and the only way to really do this effectively is to talk to them directly:<\/p>\n<ul>\n<li>Offer them a short post-sale survey on your existing site,<\/li>\n<li>Hand out in-store questionnaires, or<\/li>\n<li>Talk to your customer service or tech support team, as they are often your customers&#8217; first line of contact.<\/li>\n<\/ul>\n<p>Find the most common issues and <a href=\"https:\/\/www.crowdspring.com\/blog\/seven-tips-on-being-a-great-customer\/\">questions that people have<\/a>, and then address those.<\/p>\n<p>You can also <a href=\"https:\/\/www.crowdspring.com\/blog\/social_marketing_audit\/\">set up social media<\/a> keyword alerts to \u201clisten in\u201d on what customers and prospects say about your company or products. There\u2019s nothing like hearing what customers say to other people about your business to give you a direction or a focus point.<\/p>\n<h3>Be usable<\/h3>\n<div id=\"attachment_24324\" style=\"width: 560px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-24324\" class=\"size-full wp-image-24324\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131744\/usertesting.png\" alt=\"\" width=\"550\" height=\"304\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131744\/usertesting.png 550w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131744\/usertesting-300x166.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><p id=\"caption-attachment-24324\" class=\"wp-caption-text\">UserTesting.com is one of many sites that make testing the usability of your products easier<\/p><\/div>\n<p>It\u2019s important to ensure you organize your site and its flow of information properly. Having a well-organized, easy-to-use, and appealing website better engages your customers, which ultimately <a href=\"https:\/\/www.crowdspring.com\/blog\/small-business-marketing-website-optimization\/\">increases your conversion rate<\/a>. That means more business for you! Make your product\u2019s usability top-notch, and you\u2019ll be sure to impact your bottom line significantly.<\/p>\n<p>Usability is how well a product or service works. To know if you\u2019re on the right track for good usability, try to answer the following questions positively about your site or app:<\/p>\n<ul>\n<li>How easy is it to learn?<\/li>\n<li>How effective is it?<\/li>\n<li>Can customers easily remember how to use it?<\/li>\n<li>How does it handle things if something goes wrong?<\/li>\n<li>How satisfying is it to use?<\/li>\n<\/ul>\n<p>How can you be sure that your product is usable? Test it with your customers. Get them to use the product while discussing what they find easy and challenging. <a href=\"https:\/\/www.lyssna.com\/blog\/usability-testing-tools\/\" target=\"_blank\" rel=\"noopener\">Usability testing tools<\/a> can provide structured insights and quantitative data that complement these observations, helping you further refine and optimize your product\u2019s user experience.<\/p>\n<p>You can also hire consultants specializing in <a href=\"https:\/\/usabilityhub.com\/guides\/usability-testing\" target=\"_blank\" rel=\"noopener\">usability testing<\/a> or use dedicated sites like <a href=\"http:\/\/usertesting.com\">usertesting.com<\/a>, <a href=\"http:\/\/usertesting.com\">trymyui.com<\/a>, or <a href=\"http:\/\/usertesting.com\">userzoom.com<\/a> to gather feedback.<\/p>\n<h3>Be enjoyable<\/h3>\n<div id=\"attachment_24325\" style=\"width: 560px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-24325\" class=\"size-full wp-image-24325\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131744\/slack-loading.png\" alt=\"\" width=\"550\" height=\"347\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131744\/slack-loading.png 550w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131744\/slack-loading-300x189.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><p id=\"caption-attachment-24325\" class=\"wp-caption-text\">Slack uses humor and surprise to make what would normally be a boring experience (like waiting for an app to launch) into something fun and delightful.<\/p><\/div>\n<p><a href=\"https:\/\/www.amazon.com\/Profiles-Future-Inquiry-Limits-Possible\/dp\/0575402776\">Author Arthur C. Clarke<\/a> once said, \u201cAny sufficiently advanced technology is indistinguishable from magic.\u201d Adding that magic by creating an enjoyable experience elevates a product from being adequate to something great. Products that make us smile will keep us coming back for more, and by adding that little something extra, you can make using your design a memorable one.<\/p>\n<div id=\"attachment_24326\" style=\"width: 560px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-24326\" class=\"size-full wp-image-24326\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131743\/photojojo.png\" alt=\"\" width=\"550\" height=\"117\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131743\/photojojo.png 550w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131743\/photojojo-300x64.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><p id=\"caption-attachment-24326\" class=\"wp-caption-text\">Photojojo incorporates whimsical elements like this subscribe button to inject personality into their website.<\/p><\/div>\n<p>Photojojo is \u201c<a href=\"https:\/\/photojojo.com\">the most fun photography gear store on the web.<\/a>\u201d Their website is full of fun little flourishes, from the whimsical \u201csubscribe\u201d button for their newsletter (the self-proclaimed \u201cbest newsletter you\u2019ll read all week\u201d), right down to the jaunty animations they\u2019ve added to some of their product images. The site is still very usable and clean, but the humor and playfulness of Photojojo\u2019s brand come through clearly.<\/p>\n<p>Anticipating your customer\u2019s needs is another excellent way of adding delight to your products.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/blog\/amazon-logo\/\" target=\"_blank\" rel=\"noopener\">Amazon<\/a> has made anticipating its customers\u2019 needs an art. In addition to its uncannily useful \u201ccustomers who bought this also bought\u201d suggestions, Amazon thoughtfully resurfaces items you\u2019ve looked at in the past and makes it very easy to come back where you left off, no matter what device you were on.<\/p>\n<p>Delightful User Experience design gives life to your product. It allows you to express your brand&#8217;s personality through humor, animation, thoughtfulness, and personalized experiences.<\/p>\n<h2>UI Design<\/h2>\n<p>If User Experience design is all about how something is used, User Interface (UI) design is the method that makes that experience possible. It\u2019s the <a href=\"https:\/\/www.crowdspring.com\/blog\/exploring-the-social-impact-of-graphic-design\/\">graphic design<\/a> that pulls your eye through a magazine article, the controls that make it easy to apply filters to your photos in Instagram, or the toolbar in your email client that gives you quick access to replying, forwarding, and composing an email.<\/p>\n<p>Effective UI design should not only be beautiful and elegant, it should also be simple, consistent, and timeless.<\/p>\n<h3>Be as simple as necessary<\/h3>\n<div id=\"attachment_24327\" style=\"width: 560px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-24327\" class=\"size-full wp-image-24327\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131743\/medium.png\" alt=\"\" width=\"550\" height=\"374\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131743\/medium.png 550w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131743\/medium-300x204.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><p id=\"caption-attachment-24327\" class=\"wp-caption-text\">Medium&#8217;s layout is very clean and simple, making the words on the page the primary element.<\/p><\/div>\n<p>Jonathan Ive, Chief Design Officer at Apple, is a huge advocate for simplicity in design. <a href=\"http:\/\/www.telegraph.co.uk\/technology\/apple\/9283706\/Jonathan-Ive-interview-simplicity-isnt-simple.html\">He says<\/a>:<\/p>\n<blockquote><p>Simplicity is not the absence of clutter, that&#8217;s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That&#8217;s not simple.<\/p><\/blockquote>\n<p>Creating an effective interface for your product means stripping away unnecessary elements. You don\u2019t want to throw roadblocks in front of your customers that prevent them from achieving their goals (like buying a product, asking for more information, or registering for an account).<\/p>\n<p><a href=\"https:\/\/static.googleusercontent.com\/media\/research.google.com\/en\/us\/pubs\/archive\/38315.pdf\"><u>Google research<\/u><\/a>\u00a0found that people consistently rated simple websites as more beautiful than visually complex ones. <a href=\"http:\/\/www.eecs.harvard.edu\/~kgajos\/papers\/2013\/reinecke13aesthetics.pdf\"><u>Another study<\/u><\/a>\u00a0from Harvard and the Universities of Maryland and Colorado found similar results: the more visually complex a website was, the lower its visual appeal. The bottom line? <a href=\"https:\/\/www.crowdspring.com\/blog\/logo-design-keep-it-simple\/\">The simpler the design, the better<\/a>.<\/p>\n<p>Simple, clean designs have several other benefits, as well.<\/p>\n<ul>\n<li>They have fewer distractions.<\/li>\n<li>They help make the information you want to present easier to access.<\/li>\n<li>They are easier to learn and navigate.<\/li>\n<li>They are often easier to develop and load faster.<\/li>\n<\/ul>\n<h3>Be consistent<\/h3>\n<div id=\"attachment_24328\" style=\"width: 560px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-24328\" class=\"size-full wp-image-24328\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131743\/netflix.png\" alt=\"\" width=\"550\" height=\"224\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131743\/netflix.png 550w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131743\/netflix-300x122.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><p id=\"caption-attachment-24328\" class=\"wp-caption-text\">Netflix maintains a very consistent design and tone across all of its apps.<\/p><\/div>\n<p>Creating a consistent UI will make your product easier to use and more visually appealing. <a href=\"https:\/\/www.crowdspring.com\/blog\/consistent-branding-marketing-small-business\/\">Consistent designs<\/a> are less frustrating, and less confusing and save time for everyone.<\/p>\n<p>Using the same colors and designs for interface items like buttons and links makes it easier for people to learn about your product. You can also use your company\u2019s existing color palette or official font, further solidifying your brand.<\/p>\n<p>This is where <a href=\"https:\/\/www.crowdspring.com\/blog\/what-is-a-style-guide-and-how-can-you-create-one-for-your-business\/\">creating a style or branding guide<\/a> can really help. Create a strong visual hierarchy that makes important things larger than less important ones. Use the same spacing and margins for layouts. Ensure there is visual and aesthetic consistency between all of your products to give your customers a unified experience that is distinctly your brand\u2019s.<\/p>\n<h3>Aim for timelessness<\/h3>\n<p>UI design, like all design, goes through cycles and fads &#8211; what was popular five years ago might look out of place now. A well-known example is the evolution of the UI for Apple\u2019s iPhone.<\/p>\n<p>In 2007, to help users learn how to use its new <a href=\"http:\/\/www.patentlyapple.com\/patently-apple\/2007\/08\/apples-files-a-very-sophisticated-iphone-gesturing-patent.html\">gesture-based interface<\/a>, Apple took cues from the real world: the Contacts app looked like a real address book, buttons looked three-dimensional and realistic, and apps like the notes and compass apps looked similar to their real world counterparts.<\/p>\n<p>But with the 2013\u2019s release of iOS 7, Apple completely overhauled the interface, removing these real-world cues for a flat, sparse-looking design. Overnight, apps that used real-world visual cues went from fitting in with the operating system to looking dated.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-24329\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131742\/apple.png\" alt=\"\" width=\"550\" height=\"412\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131742\/apple.png 550w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/07\/27131742\/apple-300x225.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Websites imitating the iPhone\u2019s look and feel not only looked out of date, they also looked out of place on mobile devices running different operating systems.<\/p>\n<p>Your products must look current and modern but ensure that any design elements you use are as time-tested as possible. That way, you can avoid updating once the trends inevitably move on.<\/p>\n<h2>Why is this important?<\/h2>\n<p>Repeat studies show that good design matters:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.bcs.org\/upload\/pdf\/ewic_hci09_paper66.pdf\"><u>One study<\/u><\/a> found the overall aesthetics of a website contributed 75% to its credibility.<\/li>\n<li><a href=\"https:\/\/www.researchgate.net\/publication\/221516871_Trust_and_mistrust_of_online_health_sites\"><u>Another<\/u><\/a> found that 94% of first impressions are design-related.<\/li>\n<\/ul>\n<p>Investing in your design is very important. In 1973, IBM founder Thomas Watson Jr. <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2015\/11\/19\/good-ux-is-good-business-how-to-reap-its-benefits\/#373867bc4e51\">famously said<\/a>,<\/p>\n<blockquote><p>We are convinced that good design can materially help make a good product reach its full potential. Good design is good business.<\/p><\/blockquote>\n<p>The culture-shifting successes of design-oriented businesses like Apple, Starbucks, and Target prove him right. All of these companies not only have robust design cultures &#8211; but they also invest heavily in User Experience and Interface design and often leverage a UI UX design agency to help them do so.<\/p>\n<p>UX and UI design are integral parts of your brand&#8217;s online presence. A thoughtful, accessible design in your visual and experiential identity will help your company compete in the increasingly online-oriented business world.<\/p>\n<p>Knowing the difference between UX and UI is a great start. Knowing how to employ them to your most significant advantage will set you apart, and the talented web and mobile app designers at crowdspring can help you do that.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=design&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A smooth, visually appealing experience with your business&#8217;s website or mobile app is important in creating happy, loyal customers. Big businesses may have an advantage because of their existing brand awareness and larger marketing budgets, but that doesn\u2019t mean small businesses and startups can\u2019t compete with them. In some ways, smaller companies have an unfair advantage when it comes to design because their sites and apps don&#8217;t have to be so bloated. Provide your customers with a straightforward, intuitive, attractive experience on your website, and they\u2019ll be happy to become repeat customers. A website or app\u2019s ability to bring in repeat business relies on whether people understand and appreciate it. \u201cAm I getting value from this? Is it user-friendly? Is it fun?\u201d These questions form the basis of a prospective customer&#8217;s decision whether they will become regular users of that site or app or never return. That\u2019s where User Experience (UX) and User Interface (UI) design come into play. User Experience is how a person interacts with and uses a product, system, or service. User Interface is closer to what we consider visual design. If you think of UI design as the tool you consume a bowl of cereal with &#8211; a spoon &#8211; UX design is the overall experience of pouring the cereal into a bowl and using your well-designed spoon to eat it. You can create a web and app experience that is useful, pleasing, and impactful &#8211; but you have to understand how UX and UI can help you and optimize each to improve the experience for your customers and prospects. Rahul Varshney, Co-creator of Foster.fm says: User Experience (UX) and User Interface (UI) are some of the most confused and misused terms in our field. A UI without UX is like a painter slapping paint onto canvas without thought; while UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product\u2019s success. Knowing the difference between UX and UI design and how to use each best creates a significant competitive advantage for your business, and just like good customer service, is thoughtful, effective, and hugely impactful on the lasting success of your brand. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address UX design According to Time News, 55% of web users spend fewer than 15 seconds on a website. You have 15 seconds to get a person&#8217;s attention, clearly demonstrate your services, and illustrate why your company is worth their time. As we&#8217;ve previously pointed out: the attention span of a human adult, according to\u00a0BBC News, is 9 seconds (the\u00a0Associated Press\u00a0reports that in 2012, the average attention span for a human was 8 seconds). Nearly one fifth of all page views in 2012 lasted fewer..<\/p>\n","protected":false},"author":25523,"featured_media":24331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3155],"tags":[3160,3168,786],"class_list":["post-24320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-growing-a-business","tag-ui-ux","tag-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Ways User Interface and User Experience Design Can Help Your Business - crowdspring Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Ways User Interface and User Experience Design Can Help Your Business - crowdspring Blog\" \/>\n<meta property=\"og:description\" content=\"A smooth, visually appealing experience with your business&#8217;s website or mobile app is important in creating happy, loyal customers. Big businesses may have an advantage because of their existing brand awareness and larger marketing budgets, but that doesn\u2019t mean small businesses and startups can\u2019t compete with them. In some ways, smaller companies have an unfair advantage when it comes to design because their sites and apps don&#8217;t have to be so bloated. Provide your customers with a straightforward, intuitive, attractive experience on your website, and they\u2019ll be happy to become repeat customers. A website or app\u2019s ability to bring in repeat business relies on whether people understand and appreciate it. \u201cAm I getting value from this? Is it user-friendly? Is it fun?\u201d These questions form the basis of a prospective customer&#8217;s decision whether they will become regular users of that site or app or never return. That\u2019s where User Experience (UX) and User Interface (UI) design come into play. User Experience is how a person interacts with and uses a product, system, or service. User Interface is closer to what we consider visual design. If you think of UI design as the tool you consume a bowl of cereal with &#8211; a spoon &#8211; UX design is the overall experience of pouring the cereal into a bowl and using your well-designed spoon to eat it. You can create a web and app experience that is useful, pleasing, and impactful &#8211; but you have to understand how UX and UI can help you and optimize each to improve the experience for your customers and prospects. Rahul Varshney, Co-creator of Foster.fm says: User Experience (UX) and User Interface (UI) are some of the most confused and misused terms in our field. A UI without UX is like a painter slapping paint onto canvas without thought; while UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product\u2019s success. Knowing the difference between UX and UI design and how to use each best creates a significant competitive advantage for your business, and just like good customer service, is thoughtful, effective, and hugely impactful on the lasting success of your brand. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address UX design According to Time News, 55% of web users spend fewer than 15 seconds on a website. You have 15 seconds to get a person&#8217;s attention, clearly demonstrate your services, and illustrate why your company is worth their time. As we&#8217;ve previously pointed out: the attention span of a human adult, according to\u00a0BBC News, is 9 seconds (the\u00a0Associated Press\u00a0reports that in 2012, the average attention span for a human was 8 seconds). 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