{"id":27837,"date":"2018-07-19T10:38:48","date_gmt":"2018-07-19T15:38:48","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=27837"},"modified":"2024-02-26T17:58:34","modified_gmt":"2024-02-26T23:58:34","slug":"packaging-design-brand-story","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/packaging-design-brand-story\/","title":{"rendered":"Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right"},"content":{"rendered":"

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We all like to acquire new things.<\/p>\n

Every new item arrives fraught with the unspoken possibility that this<\/em> thing could make your life better.<\/p>\n

But, a new phone, snack food, lipstick, or computer is made even better when it arrives in awesome packaging.<\/p>\n

If you sell products, invest in good\u00a0packaging design<\/a>\u00a0(the packaging for your product) and\u00a0package graphics<\/a>\u00a0(the graphics\/content on the product packaging) to help your company succeed.<\/p>\n

Product packaging has the power to inspire us to purchase a product and can make us feel\u00a0even better<\/em> about the purchase we’ve just made.<\/p>\n

Product packaging accomplishes this by helping tell your brand story<\/a> in an expanded format.\u00a0<\/span>Victoria Greene of BrandPackaging.com\u00a0explains<\/a>:<\/p>\n

The way a product is packaged can create a dynamic, engaging story about your brand, drawing upon a multitude of features. These include the design itself, the shape and size and technical features, and the copy used on the packaging. It also extends to how it links with wider marketing campaigns… It even encompasses the materials used to create it: Is it recyclable or reusable? Vintage or contemporary? Each aspect of packaging works together to silently speak volumes about the product.<\/p><\/blockquote>\n

To build a strong brand and brand identity<\/a>, you must tell compelling brand stories.\u00a0As we wrote previously<\/a>:<\/p>\n

Effective product packaging does more than merely set the stage for a product. The experience of unpacking a product is part of a customer\u2019s experience with a brand, much like a\u00a0company\u2019s name<\/a>\u00a0and\u00a0logo<\/a>.<\/p><\/blockquote>\n

The need to tell compelling brand stories will grow in importance in the years to come. Millennials and Generation Z\u00a0are taking on bigger and bigger roles in the marketplace. As we see in current packaging design trends<\/a>, these consumers value authenticity and seek out brands striving to make a genuine connection.<\/p>\n

Let’s take a closer look at three businesses who do a great job telling their brand story through product packaging.<\/p>\n

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