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Real estate signs say\u00a0more about you and your business than they do about the properties they advertise.<\/p>\n
Whether you deal in residential or commercial real estate, your signs are ambassadors for your business – speaking for your brand when you’re not there to do it in person. Although signs are less important than the logo for your real estate business<\/a>, they serve an important purpose.<\/p>\n It would be best if you took charge of the message your signage communicates.<\/p>\n Please don’t leave it to chance.<\/p>\n Unique bench signage. Image courtesy of The Jeremy Amyotte Real Estate Team.<\/p><\/div>\n Most traditional real estate signage (“For Sale” signs, open house signs, bench ads, and billboards) fall under the auspices of Out-of-Home (or “OOH”) Advertising.<\/p>\n Let’s look at the best practices for creating unique and custom real estate signs<\/a> that raise awareness about your brand and start a conversation with your potential clients.<\/p>\n The first decision you’ll want to make as you plan your signage strategy is what kind of sign you will use.<\/p>\n You have options! The most quintessential real estate sign is the traditional “colonial post” style, but that’s just the beginning.<\/p>\n Here’s a run-down of real estate sign styles that you might want to consider…<\/p>\n Each of these signage options offers unique dimensions and mediums on which to print. The amount of space available (and the shape of that space) will directly influence your sign’s design layout.<\/p>\n This is why you’ve got to decide on the type of sign before you can begin to design the content or graphics.<\/p>\n And now, one last logistical consideration to ponder before we begin taking a look at design specifics… Be sure to brush up on the laws regarding signage in your area.<\/p>\n Many towns and cities (and some residential developments) have ordinances or rules that specify what types of signs (and how many) can be used and where they can be placed. Knowing what types of signage are allowed to be used in your area will help guide you as you select your next signs.<\/p>\n Whether you’re making a classic lawn “For Sale” sign, branding signage to raise awareness for your business, or an “Open House” event sign, the same design guidelines will apply.<\/p>\n So, let’s get started!<\/p>\n Image courtesy of The Baltimore Sun.<\/p><\/div>\n As we’ve already mentioned, real estate signs are a form of out-of-home advertising. And, as such, they are ideal for creating brand awareness.<\/p>\n If you fail to feature your real estate company’s logo<\/a> on your sign, then it becomes almost worthless from a brand awareness perspective.<\/p>\n So, start by making sure that your most valuable visual branding tool – your logo – is featured prominently on your sign.<\/p>\n![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2018\/08\/27130923\/rsz_bench_jeremyamyotte.jpg\")
Real estate sign design elements you should consider<\/h2>\n
Common real estate sign styles:<\/h3>\n
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Signage design essentials<\/h2>\n
Design consideration #1: Branding<\/a><\/h2>\n
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Use your logo on your real estate signs<\/h3>\n