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Productivity is an elusive beast that\u2019s hard to pin down. You want your team to push through as much work as possible, but you also want the work to reflect high quality.<\/p>\n
Automating repetitive tasks is one significant step toward higher productivity.\u00a0But most small businesses and startups can do much more without increasing work hours.<\/p>\n
Here are nine proven ways you can double the productivity of your marketing team:<\/p>\n
Start by figuring out how much output your team accomplishes now. You may want to invest in employee time-tracking tools<\/a> or use project management software<\/a>. Don\u2019t assume that because one person works faster, they are better. The employee productivity audit is a tool to find current levels and strive for improvement. With many platforms available, find one with advanced process metrics<\/a> to obtain deep insights.<\/p>\n You don’t need to get fancy here. A simple spreadsheet or good notes can do the job.<\/p>\n Don’t assume that people working 40 hours per week are productive. If most of their time is spent in useless zoom meetings or hangouts, they’re busy but probably unproductive.<\/p>\n It’s equally pointless to ask people to spend 40 hours per week in meetings and then ask them to do their work outside those 40 hours. People who work more than 40 hours a week can’t produce their best results.<\/p>\n Fortunately, there are many ways to double marketing productivity<\/a> without losing your edge and working more than 40 hours weekly.<\/p>\n Pay attention to how much actual work gets completed, client feedback, experience level, and how helpful the employee is to other workers.<\/p>\n And don’t get distracted by busy work. People may seem busy, with many to-do items on their lists. But to-do lists can actually be hurting your business<\/a>.<\/p>\n Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p> Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p> Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p> Your office may be hurting your productivity<\/a>.<\/p>\n Did you know that clutter can increase stress levels<\/a> and lower productivity? A mess distracts some people more than others. Look around the office and figure out what can go. If you aren\u2019t using it and won\u2019t in the next year or two, it\u2019s time to sell it off and create some cash flow for your business.<\/p>\n If your team works remotely, help them understand the benefits of decluttering their workspaces.<\/p>\n An organized space doesn\u2019t interrupt the flow of work. The employee can zip over to the files, find what they need, and return to the task at hand. Make it a goal to get rid of things you don\u2019t need.<\/p>\n You may also find you don\u2019t require as much space when you reduce clutter<\/a>, which can save your company money by cutting down on rent.<\/p>\n Companies are dealing with unprecedented times. Many people fear entering a shared space with others and potentially exposing themselves or vulnerable family members to illness.<\/p>\n Offer a lenient sick-day policy. Your best employees won\u2019t abuse the privilege. The rare few who do take sick days when they don\u2019t need them can be terminated. If someone contracts a virus, you don\u2019t want them coming in and spreading illness to the rest of your team anyway.<\/p>\n It\u2019s hard for people to focus and do their best work when they don’t feel well. Prioritize the health and well-being of your team<\/a>, and you\u2019ll see the payoff in productivity levels.<\/p>\n Schools across the country go to e-learning on a dime. It\u2019s particularly hard for families when the kids suddenly need daily supervision. How can you fix those worries so your staff can focus on putting out fabulous work?<\/p>\n Let people work from home when necessary to monitor their children while they meet via Zoom or other online meeting spots. Be more flexible with work hours<\/a>. As long as projects get completed by a set day and time, it doesn\u2019t matter if your employees work from 8 a.m. to 5 p.m. or on a more flexible schedule. They need to overcome other challenges.<\/p>\n What matters is that the finished product is in your inbox by the deadline. Flexibility gives your employees peace of mind and helps them work when they know they can be most productive. During the day, when kids are scrambling around, and their spouse is home for lunch may not be the ideal time to finish a big marketing campaign.<\/p>\n By promoting flexibility, you help people become more mentally resilient.<\/a> This helps them cope with daily hardships and adversity and boosts their productivity.<\/p>\n Global Workplace Analytics reviewed over 4,000 studies and reports on an agile work environment. It found that two-thirds of employees want to work from home, and 36% would choose it over a raise.<\/p>\n Some employees even said they\u2019d take a slight pay cut if it meant they no longer had to commute to an office.<\/p>\n If you don\u2019t let your team go remote<\/a>, you risk losing your best members to a competitor that will.<\/p>\n Embracing remote work is not just about retaining talent; it’s about adopting a modern and adaptive approach to contemporary work trends and preferences. A crucial component of this is the effective time-tracking of remote workers<\/a>.<\/p>\n This also benefits your marketing team since remote workers are often more productive at home than in the office.<\/p>\n Consider the distractions in a typical office. The boss comes to chat for a minute, pulling you away from work. It takes a few minutes to remember where you were and get back into the groove.<\/p>\n Everyone on the team heads to lunch, and you tag along, forgetting where you were in the project until you read your notes. A loud co-worker two desks over bickers with her teen daughter, the fire alarm goes off \u2014 it\u2019s just a drill \u2014 and you hear people shuffling, chit-chatting, and coughing.<\/p>\n A typical office can be very distracting. It benefits your team to at least take a hybrid remote approach. All of this can be avoided by using a quality meeting recording tool<\/a> and appropriate project management software.<\/p>\n Project management software<\/a> can help you keep everything running smoothly, especially if your remote team works on different schedules and time zones. Intranet software<\/a> can help your team connect and access important resources and information in a centralized location, making collaboration and communication more efficient despite geographical distances.<\/p>\n And if you’re starting a new business<\/a>, consider adopting a remote-first mentality. This will save you on rent, let you hire the best people anywhere in the world, and probably also save you a lot of money on salaries, especially if your startup or new business is located in a more expensive geographic market.<\/p>\n The average person can work productively for a short time before losing focus.<\/p>\n Everyone is a bit different, so you have to figure out how long you can center yourself and set up frequent breaks between.<\/p>\n If you discover you do amazing work for 20 minutes and then start to fizzle, you may want to set a timer and take a quick break every half hour. Get up, stretch, do some light yoga, or drink water. Short breaks may make you much more productive than working full-out without stopping for hours.<\/p>\n Breaks are also easier on your body because you won\u2019t be hunched over a keyboard for too long. You\u2019ll have less back pain and neck and shoulder strain when you care for your physical needs.<\/p>\n One thing that hurts marketing teams\u2019 productivity is when things fall through the cracks, someone must go back and find the missing pieces. Clarifying roles and what task each person is responsible for helps avoid such issues.<\/p>\n If Sam\u2019s job is to complete all the images for the social media campaign, the project manager<\/a> shouldn\u2019t have to go looking for those assets. Sam knows they are his job and should be uploaded by a certain date.<\/p>\n Clarifying roles and tasks also avoids misunderstandings between co-workers. Hard feelings start to develop if one person feels they are doing more than their fair share of the work. Making it clear who is in charge of what helps ease tensions and keeps everyone working toward the same goal. If there is any doubt, refer back to the written documents about various roles on the team.<\/p>\n The team manager must guide people toward the tasks they need to complete. It\u2019s OK for people to sometimes step out of their role and help a co-worker, but it has to be a two-way street.<\/p>\n Look at the daily workflow of your team and each individual. Are some things not efficient? Perhaps you start every day with a long meeting that drags on.<\/p>\n Do you need so many meetings? Maybe a five-minute scrum session would work better.<\/p>\n Are there bottlenecks throughout the day? Is the social media manager waiting for illustrations from the graphic designer? If so, how can you ensure they are a day or two ahead?<\/p>\n Run workplace contests<\/a> that encourage team building and camaraderie.<\/p>\n A diverse team works together to determine the best way to accomplish tasks. You want a nice mix of young college graduates, experienced professionals, and people from all cultures.<\/p>\n A new marketing staff member is full of exciting and fresh takes on getting the word out. They may be more comfortable with the digital world.<\/p>\n An experienced professional has already made mistakes and knows how to avoid them. They can look at a campaign and tell you instantly what will and won\u2019t work.<\/p>\n A diverse team bounces ideas off one another in a mutually respectful way. Each member learns something from the others they can apply to their work.<\/p>\n You can hire the best people, automate repetitive processes and encourage your staff, but everyone must still learn to work together efficiently. Look for team-building opportunities<\/a> and embrace the mistakes as learning experiences from which you can all grow and improve.<\/p>\n Over time, as you apply the insights we shared above, your marketing team will become happier and more productive.<\/p>\nFree Business Startup Kit<\/h2>
Get your free startup kit<\/i><\/a><\/div><\/div><\/div>Free Business Startup Kit<\/h2>
Get your free startup kit<\/i><\/a><\/div><\/div><\/div>Free Business Startup Kit<\/h2>
Get your free startup kit<\/i><\/a><\/div><\/div><\/div><\/p>\n2. Declutter your office space<\/h2>\n
3. Prioritize health<\/h2>\n
4. Be flexible<\/h2>\n
5. Let people work remotely<\/h2>\n
6. Encourage frequent breaks<\/h2>\n
7. Clarify roles<\/h2>\n
8. Look for workflow patterns<\/h2>\n
9. Diversify team members<\/h2>\n
Grow as a team<\/h2>\n
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