{"id":28881,"date":"2020-01-14T18:02:29","date_gmt":"2020-01-15T00:02:29","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=28881"},"modified":"2024-01-10T00:02:08","modified_gmt":"2024-01-10T06:02:08","slug":"facebook-messenger-marketing-guide","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/facebook-messenger-marketing-guide\/","title":{"rendered":"Facebook Messenger Chatbot Marketing: The Definitive Guide (2024)"},"content":{"rendered":"
A chatbot can be intimidating, especially for startups and small businesses.<\/p>\n But the truth is that chatbots can improve marketing and make marketers’ lives easier.<\/p>\n To create this guide, we partnered with Larry Kim, the CEO of MobileMonkey<\/a>, a popular Facebook Messenger Marketing platform used by millions of users worldwide.<\/p>\n If you want to supercharge your marketing and accelerate growth and revenue<\/a>, you’ll love this guide.<\/p>\n Larry built MobileMonkey to help entrepreneurs, business owners, and marketers looking to maximize their leads from Facebook. His team has lots of experience with marketing and using Facebook messenger to optimize lead generation<\/a>. And our team has helped thousands of entrepreneurs, business owners, and marketers improve their marketing campaigns on Facebook and elsewhere.<\/p>\n Here’s a table of contents to help you quickly navigate different sections of this guide – or feel free to scroll.<\/p>\n Let’s get started.<\/p>\n Facebook Messenger is a popular messaging app and platform<\/a>.<\/p>\n Users can send messages and exchange photos, videos, stickers, audio, and files, as well as react to other users’ messages and interact with bots. The service also supports\u00a0voice<\/a>\u00a0and\u00a0video calling<\/a>. The standalone apps support using multiple accounts, conversations with optional\u00a0end-to-end encryption<\/a>, and playing games.<\/p><\/blockquote>\n Over 1.3 billion people use Facebook Messenger, and as shown in the chart below from G2<\/a>, Messenger’s user growth has been consistently strong. Messenger marketing is the act of marketing to your customers and prospective customers using a messaging app like Facebook Messenger.<\/p>\n Although this form of marketing is similar to email marketing, there are some significant differences, and the tools are also different.<\/p>\n A chatbot (or bot) is an automated software that engages in conversations with people.<\/p>\n Chatbots are programmed to understand basic questions, provide answers, and execute various tasks. Watch the following short video for a quick overview of bots.<\/p>\n
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\nThis is a comprehensive guide to Facebook Messenger Marketing using chatbots in 2020.<\/p>\nTable of Contents:<\/h2>\n
Chapter 1: Messenger Basics<\/a><\/strong><\/h3>\n
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Chapter 2: How to Create Your Chatbot<\/a><\/strong><\/h3>\n
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Chapter 3: How to Promote Your Chatbot<\/a><\/strong><\/h3>\n
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Chapter 4: How to Use Your Chatbot<\/a><\/strong><\/h3>\n
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<\/a><\/p>\n<\/h2>\n
What is Facebook Messenger?<\/h2>\n
<\/a><\/p>\nWhat is Messenger Marketing?<\/h2>\n
What are Facebook Messenger Chatbots?<\/h2>\n