![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2019\/06\/27130102\/brett-jordan-1517844-unsplash.jpg\")
As I scroll through my inbox,\u00a0 I am greeted by a plethora of phrases that share a common message.<\/p>\n
“Last Chance!” “VIP Access!” “Limited Time!”<\/p>\n
The businesses differ, but the goals are the same: Click this link. Now.\u00a0<\/em><\/p>\n I find myself romanced by the latter. I don’t want to miss out as the subject line implies.<\/p>\n Not everyone is so willing to click.<\/p>\n Statistics<\/a> show us that only 23.9% of sales emails are opened.<\/p>\n But don’t get discouraged. There’s a science to marketing<\/a> and the importance of using the right words cannot be overstated.<\/p>\n Word choice can and will have an impact on getting your e-mails opened and read and whether you convert prospects to clients.<\/p>\n Let’s look at these magic marketing words that can help you boost conversions and improve the bottom line for your business.<\/p>\n Power words are words used by smart marketers and copywriters to trigger a psychological or emotional response.<\/p>\n Power words incite a feeling, action, or opinion. They make you desire a product, click ‘buy now’, or trigger a memory.<\/p>\n A strong power word is a difference between a reader adding themselves to your e-mail list, downloading that guide you worked tirelessly on or sharing your well-crafted content on social media.<\/p>\n The key to smart marketing words is using the right words at the right time, depending on your goals. That’s one of the core theories of marketing psychology<\/a>.<\/p>\n Stated plainly, you want to be sure to include one set of power words when trying to promote exclusivity and another when emphasizing urgency.<\/p>\n Adding even a single word (if it’s the right word) can dramatically impact the successful outcome.<\/p>\n Social Psychologist, Ellen Langer<\/a> tested the impact of adding a single word in a social experiment where she asked to cut in line at a copy machine.<\/span><\/p>\n Seems pretty simple, right? The results speak for themselves.<\/p>\n \u201cExcuse me, I have five pages. May I use the Xerox machine?\u201d \u2013 60% said OK Adding a single word, giving a reason, had powerful results. Even in the third example, where the reason was quite obvious, the results were are clear.<\/p>\n What we say and how we say it matters.<\/p>\n In fact, as we emphasized in our comprehensive guide on developing a great brand identity<\/a> for your company, you must be deliberate about everything you do to to create a strong business brand.<\/p>\n We have been trying to figure out the most powerful and impactful marketing words for decades.<\/a> For example, look at this Washington Post ad from 1961:<\/p>\n Getting it right the first time is more important than ever before.<\/p>\n In the past, marketers had more time to reach the customer. In today’s tech-centric world, they have mere seconds to grab a customer’s attention.<\/p>\nWhat are Power Words?<\/h2>\n
\n<\/span>\u201cExcuse me, I have five pages. May I use the Xerox machine <\/span>because<\/b> I\u2019m in a rush?\u201d \u2013 94% said OK
\n<\/span>\u201cExcuse me, I have five pages. May I use the Xerox machine <\/span>because<\/b> I have to make some copies?\u201d \u2013 93% said OK<\/span><\/p><\/blockquote>\n![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2019\/06\/27130101\/screen-shot-2016-03-14-at-5.16.08-pm.png\")
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