{"id":28957,"date":"2018-10-16T10:11:48","date_gmt":"2018-10-16T15:11:48","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=28957"},"modified":"2025-11-17T17:11:22","modified_gmt":"2025-11-17T23:11:22","slug":"word-of-mouth-marketing","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/word-of-mouth-marketing\/","title":{"rendered":"6 Powerful Word-of-Mouth Marketing Strategies That Can Help Your Small Business Grow Faster"},"content":{"rendered":"

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Word-of-mouth marketing (also called WOM, WOMM, and word of mouth advertising) is the most powerful marketing tool for most businesses.<\/p>\n

Unlike naturally occurring word-of-mouth when a friend or relative casually recommends a product or service, word-of-mouth marketing is actively encouraged and influenced by businesses.<\/p>\n

According to a recent \u201cGlobal Trust in Advertising<\/a>\u201d study by\u00a0Nielsen, 83% of people polled said they trust the recommendations of friends and family.<\/p>\n

A similar study<\/a>\u00a0done a few years earlier found that 92% of people trust recommendations from other people\u00a0– even strangers.<\/p>\n

In fact, marketing statistics<\/a>\u00a0show that 20-50% of all purchases are influenced by word-of-mouth marketing<\/a>.<\/p>\n

Unfortunately, few companies have strategies to get the most value from word-of-mouth marketing.<\/p>\n

Let’s look at what word-of-mouth marketing is and proven word-of-mouth marketing strategies\u00a0that can help marketers and businesses to increase growth and profits.<\/p>\n

\"\"<\/p>\n

What is word-of-mouth marketing?<\/h2>\n

Word-of-mouth marketing is a strategy in which businesses actively encourage customers to send tweets, post photos, leave reviews, and spread the love for their company in personal ways.<\/p>\n

Many companies incorrectly assume that word-of-mouth marketing just happens naturally, without any encouragement.<\/p>\n

Instead of promoting word-of-mouth, most marketers and business owners focus on collecting likes and social media followers.<\/p>\n

With word-of-mouth marketing, the focus switches from collecting likes and followers to actively seeking a connection with customers.<\/p>\n

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