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The cannabis industry is one of the fastest-growing sectors in the United States and is expected to grow rapidly. As the industry grows, so does the need for professional services such as web design<\/a>, graphic design, and branding<\/a>.<\/p>\n According to the 2022 U.S. Cannabis ReportU.S.dustry Projections & Trends from New Frontier Data, worldwide cannabis sales reached $25 billion<\/a> in 2021. Moreover, the number of cannabis consumers is expected to grow by 4% each year for the next eight years, reaching 71 million users by 2030.<\/p>\n At the same time, recreational adult-use cannabis is still only legal (or approved to become legal soon) in 19 states, while medical cannabis<\/a> is allowed in 39 states<\/a>.<\/p>\n As we continue towards federal legalization, more markets will open up, offering even more opportunities for companies and professional services targeting cannabis businesses.<\/p>\n If you are a professional service provider looking to market your services to the cannabis industry, you should keep a few things in mind. The Hood Collective<\/a>, a content marketing agency based in Portland, Oregon, has exclusively worked in the cannabis industry for the past five years. We’ve learned quite a bit about what it takes to succeed in this exciting, challenging, and highly volatile industry.<\/p>\n This article will give you five tips for marketing your professional services to the cannabis industry.<\/p>\n The cannabis industry is still in its infancy, presenting risks and opportunities for businesses willing to take a chance in this burgeoning market. One of the best ways to succeed in the cannabis industry is to market your agency services as cannabis-specific.<\/p>\n By doing this, you can set yourself apart from the competition and show potential clients that you have the expertise and knowledge to help them succeed in the cannabis industry. In addition, you can use your cannabis-specific marketing to build trust and credibility with potential clients.<\/p>\n Does this mean you have to abandon every other industry and focus exclusively on cannabis?<\/p>\n Not necessarily.<\/p>\n But at the very least, you’ll need to create a section on your website, preferably a division within your agency if you are large enough that is cannabis-focused.<\/p>\n Your potential customers want to know that you have experience in the cannabis industry and that you’re committed to it. You might even carve out a different brand for your cannabis-centric business.<\/p>\n This also means you probably want someone on your team familiar with cannabis.<\/p>\n I don’t mean someone who’s a cannabis consumer (though that won’t hurt), but someone who has experience working in the industry and understands the many challenges involved. This will help you immensely as you pitch yourself to business owners in the industry, who will spot a phony from miles away.<\/p>\n At a minimum, get an experienced cannabis copywriter<\/a> who can help you create strong copy for clients.<\/p>\n Along these same lines, one of the critical mistakes to avoid when branding your clients<\/a> (and your own business) is using stoner clich\u00e9s and stereotypes. The last thing the industry needs is another green logo with a cannabis leaf or medical cross.<\/p>\n Take the time to research the successful cannabis brands in your area and try to learn from them without outright copying what they are doing.<\/p>\nPosition your company with a cannabis-only focus<\/strong><\/h2>\n
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