{"id":32034,"date":"2019-10-11T12:06:56","date_gmt":"2019-10-11T17:06:56","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=32034"},"modified":"2021-09-02T16:24:50","modified_gmt":"2021-09-02T21:24:50","slug":"illustrations-agency","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/illustrations-agency\/","title":{"rendered":"Illustration is a Versatile Branding Tool – Are Your Clients Missing Out?"},"content":{"rendered":"

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Illustrations aren’t just for children’s books and cereal boxes anymore.<\/p>\n

Businesses all across the web are realizing the power of illustration, incorporating illustrations into their brand strategies<\/a>, and putting it to work for their own brands.<\/p>\n

Successful web illustrator, and influencer of the modern brand illustration movement, Alice Lee observes<\/a>:<\/p>\n

The landscape of tech illustration has gone through exciting changes in the last few years.<\/p><\/blockquote>\n

We think that’s a bit of an understatement.<\/p>\n

Well-known businesses like Slack, MailChimp, Headspace, Airbnb, Basecamp, Dropbox, Salesforce, and more have embraced custom illustrations throughout their marketing and branding<\/a> – and not just for logo design<\/a>. As a result, their brands have become more visually unique and distinct from their competition.<\/p>\n

But, brand illustrations<\/a> aren’t just for big tech businesses. They’re a great way for any business to develop a unique, flexible, affordable, and scalable visual brand.<\/p>\n

And agencies – as experts in marketing, design, and branding – should be on the front line of this growing movement.<\/p>\n

Do you know why illustrations are such powerful branding tools?\u00a0Do you know how illustrations can be best put to use to help your clients?<\/p>\n

You should.<\/p>\n

What’s so great about illustrations?<\/h2>\n
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Illustration by crowdspring creative dormu<\/p><\/div>\n

Illustrations are experiencing a resurgence in popularity for good reason.<\/p>\n

The most basic explanation is that humans are visual creatures who respond well to interesting visual stimuli. There are oodles of statistics<\/a> showing how popular visual content is online.<\/p>\n

People like pictures more than words.<\/strong><\/h3>\n

But, now let’s focus on what makes illustrations<\/em> such an effective visual medium…<\/p>\n