{"id":31174,"date":"2019-06-10T09:14:20","date_gmt":"2019-06-10T14:14:20","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=31174"},"modified":"2024-12-02T00:14:45","modified_gmt":"2024-12-02T06:14:45","slug":"agency-client-presentation-pitch","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/agency-client-presentation-pitch\/","title":{"rendered":"5 Tips That Will Help Agencies and Freelancers Impress Clients With Rockstar Presentations"},"content":{"rendered":"

\"\"<\/p>\n

I’m about to lay down some truth.<\/p>\n

How you present a design to a client can be as important as the design itself.<\/em><\/p>\n

I can hear the outrage already. “Good design speaks for itself!” the nay-sayers will cry.<\/p>\n

And, in some cases,<\/em> that may be true.<\/p>\n

Other creative directors, designers, or visual marketers may be able to identify good design, but that doesn’t mean every client can.<\/p>\n

Most clients don’t see your work from your perspective.<\/p>\n

But, a strong presentation bridges the gap between a creative’s vision and a client’s perception.<\/p>\n

And the right presentation can mean the difference between a client’s buy-in and the outright dismissal of a design, strategy, or proposal.<\/p>\n

If you want a client to see your idea’s true potential, you must help them with your presentation.<\/p>\n

Whether you’re a design agency, a marketing agency, a freelance designer, or a visual marketer, your client presentation skills are crucial. In fact, we found that just one of the techniques we will discuss below is used in 71% of crowdspring’s winning designs.<\/p>\n

So, if your agency is serious about winning over your audience and getting client buy-in, read on.<\/p>\n

These are the best ways to effectively present your agency’s proposal to a client.<\/p>\n

1. Link your solution to the client’s needs<\/h2>\n

Whether you’re working from a design brief or a client intake consultation form<\/a>, at some point, the client shared the challenge they need your help to overcome or the goal they need your help to achieve.<\/p>\n

And yet, many clients don\u2019t always remember exactly what they asked for. Still, others remember it all too<\/em> well.<\/p>\n

Regardless of your client type, it’s always best to recap the challenges, goals, and desires they shared with you that inspired the work you’re about to present.<\/p>\n

Since your business proposal<\/a> or design stems directly from their needs, you want to ensure those needs are at the top of their minds. You should only explain how your design or marketing strategy will solve their problem or meet their goal.<\/p>\n

Directly linking your specific choices to your client’s needs will help them understand your choices and determine whether your solution is relevant.<\/p>\n

Your presentation action items:<\/h3>\n
    \n
  • Create a written summary of the essential challenges\/goals the client presents.<\/li>\n
  • Quickly recap these points before sharing your solution (design, marketing strategy, ad concept).<\/li>\n
  • Verbally link these original goals and challenges to your solution as you present.<\/li>\n<\/ul>\n

    \"agency<\/div>
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    \n