{"id":25814,"date":"2018-02-20T14:37:29","date_gmt":"2018-02-20T20:37:29","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=25814"},"modified":"2024-12-10T21:03:19","modified_gmt":"2024-12-11T03:03:19","slug":"marketing-agency-tools-software","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/marketing-agency-tools-software\/","title":{"rendered":"10 Essential Tools That Will Help Grow Your Marketing Agency"},"content":{"rendered":"

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Man is a tool-using animal. Without tools he is nothing, with tools he is all. – Thomas Carlyle<\/p><\/blockquote>\n

How did the human race become the dominant species on Earth?<\/p>\n

Is it our keen fashion sense, our obsession with reality TV, or maybe even our tendency to claim countries with flags?<\/p>\n

No, we could use tools.<\/p>\n

And not just any tools but the right tools for the right jobs.<\/p>\n

Our intellect allowed us to discern when a tool was needed. With our handy, opposable thumbs, we crafted the tools needed to get the job done.<\/p>\n

Using the right tools is still the key to success – in life and business.<\/p>\n

Is your marketing agency<\/a> leveraging the tools that it needs to succeed?<\/p>\n

And, is it using the right tools to help it get ahead?<\/em><\/p>\n

Here’s a round-up of some of our favorite tools for creative agencies, tech innovators, content marketers, and anyone else who ideates and creates. These tools will help you execute your marketing plan efficiently and successfully<\/a>.<\/p>\n

These tools will help you take your<\/em> creative business to the next level and grow your agency.<\/p>\n

Brainstorming tools<\/h2>\n
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Image courtesy of Lucidchart<\/p><\/div>\n

Every business that trades in creativity understands the value of a free and open flow of ideas.<\/p>\n

Editing and judgment be damned; first, you have to get the ideas out there.<\/p>\n

But then you have to do<\/em> something with them.<\/p>\n

Some agencies use whiteboards or giant easels for brainstorming sessions. But’s it’s a hassle to transcribe all of those ideas in a portable form that is easy to carry and, more importantly, act on<\/em>.<\/p>\n

So what to do?<\/p>\n

Luckily there’re many handy apps and programs that your agency can use to pitch and organize ideas in a meaningful, actionable<\/em> way.<\/p>\n

For instance, take Lucidchart. Lucidchart<\/a> is a mind-mapping and flow-chart technology embraced by such corporate giants as Coca-Cola, Starbucks<\/a>, and Netflix.<\/p>\n

Mind mapping is a\u00a0technique for visualizing and organizing ideas.<\/p>\n

Genevieve Conti of Zapier describes<\/a> mind maps as:<\/p>\n

…a visual way to organize your thoughts around one topic using words, colors, images and numbers to highlight ideas and draw connections.<\/p><\/blockquote>\n

Mind maps<\/a> also are a simple and intuitive way to brainstorm ideas and then expand upon those ideas with other associated concepts. This process improves brainstorming because the visual nature of the mind map allows you to see and explore the concepts\u00a0with more depth.<\/p>\n

Lots of information can be shared and summarized quickly using simple keywords and lines to establish associations between them.<\/p>\n

You can learn more about the mind-mapping process here<\/a>.<\/p>\n

But, back to Lucidchart.<\/p>\n

Lucidchart is a web application for Windows, Mac, iPhone\/iPad, and Android devices. The user-friendly interface allows you to display ideas and associated concepts with keywords, images, and icons. You can also add links to web pages or files to supplement your ideas.<\/p>\n

Lucidchart allows you to collaborate with your team in real time. Best of all, you can access and manipulate your mind maps from anywhere.<\/p>\n

So, the ideas your team shared at your last brainstorming are immediately available to them as soon as they walk out the door.<\/p>\n

And that’s a lot handier than waiting for a type-written transcription of your last brainstorming board.<\/p>\n

Lucidchart offers several subscription options, starting with a basic package that costs only $4.95 per user per month, making this one of the most cost-effective tools on our list. You can also step up to more robust features with their Pro, Team, or Enterprise packages.<\/p>\n

\"agency<\/div>
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