{"id":42740,"date":"2023-03-27T17:19:23","date_gmt":"2023-03-27T22:19:23","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=42740"},"modified":"2025-11-20T12:34:20","modified_gmt":"2025-11-20T18:34:20","slug":"nonprofit-fundraising","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/nonprofit-fundraising\/","title":{"rendered":"Nonprofit Fundraising: 3 Strategies for Raising More Money for Your Cause"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-42741\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2023\/03\/27170308\/pexels-pixabay-271168.jpg\" alt=\"Person holding U.S. Dollar 100 bill in their hands\" width=\"700\" height=\"466\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2023\/03\/27170308\/pexels-pixabay-271168.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2023\/03\/27170308\/pexels-pixabay-271168-300x200.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2023\/03\/27170308\/pexels-pixabay-271168-400x266.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Nonprofit professionals must consistently innovate and discover new ways to raise more money for their causes to successfully serve beneficiaries and prepare their organizations for sustainable growth.<\/p>\n<p>Staying on top of your <strong>nonprofit fundraising<\/strong> strategy helps you move your mission forward constantly, maintain your donors&#8217; interests, and meet their needs more effectively.<\/p>\n<div class=\"featured-snippet\"><h2 class=\"title\">What is nonprofit fundraising?<\/h2><div class=\"snippet-content\"><\/p>\n<p>Nonprofit fundraising continuously solicits donations or voluntary funds from individuals and businesses to help your organization grow and meet the community's needs.<\/p>\n<p><\/div><img decoding=\"async\" class=\"image\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/cs-200px.png\" \/><\/div>\n<p>There are several ways to fine-tune your fundraising strategy to pull in more support, from\u00a0<a href=\"https:\/\/www.crowdspring.com\/blog\/nonprofit-digital-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">optimizing your nonprofit digital marketing strategy<\/a> to investing in new fundraising platforms.<\/p>\n<p>This article will share insights on three fresh strategies for raising more money for your cause.<\/p>\n<p>According to\u00a0<a href=\"https:\/\/donorly.com\/thedonorlyblog\/fundraising-strategy-guide\" target=\"_blank\" rel=\"noopener\">Donorly&#8217;s fundraising strategy guide<\/a>, your strategy is the foundation for your fundraising campaigns. The stronger your foundation, your organization will be better prepared to meet its fundraising goals. These proven insights will help you strengthen your foundation and set you up for long-term success.<\/p>\n<h2>Optimize your online donation page<\/h2>\n<p>A robust <a href=\"https:\/\/www.crowdspring.com\/blog\/nonprofit-donation-pages\/\" target=\"_blank\" rel=\"noopener\">online donation page<\/a> is your organization&#8217;s most important fundraising asset. Refining this page is a great way to start if you&#8217;re looking for quick moves to boost your fundraising success.<\/p>\n<p>Here are a few suggestions for optimizing your online donation page:<\/p>\n<ul>\n<li><strong>Incorporate\u00a0<\/strong><a href=\"https:\/\/www.crowdspring.com\/blog\/nonprofit-branding\/\" target=\"_blank\" rel=\"noopener\"><strong>your brand<\/strong><\/a><strong>\u00a0into the page.<\/strong> Your donation page should look visually consistent with the rest of your website and overall brand. Using <a href=\"https:\/\/www.crowdspring.com\/blog\/color-theory\/\" target=\"_blank\" rel=\"noopener\">similar colors<\/a> and <a href=\"https:\/\/www.crowdspring.com\/logo-design\/\" target=\"_blank\" rel=\"noopener\">featuring your logo<\/a> will reassure donors that they haven&#8217;t been redirected to a suspicious third-party site to input their card information. Plus, it will tie the experience of donating to your organization and the cause it stands for.<\/li>\n<\/ul>\n<ul>\n<li><strong>Simplify your donation form.<\/strong>\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><a href=\"https:\/\/www.crowdspring.com\/blog\/nonprofit-donation-pages\/\" target=\"_blank\" rel=\"noopener\">It<\/a> should be short and sweet, asking for only necessary information, such as<\/span> contact and payment information. If you want to capture extra details, mark additional questions or fields as optional. Donation <a href=\"https:\/\/www.funraise.org\/blog\/top-12-best-donation-platforms-for-nonprofits-comparison-2022\" target=\"_blank\" rel=\"noopener\">fundraising platforms<\/a> typically have optimized templates you can use.<\/li>\n<\/ul>\n<ul>\n<li><strong>Add a <a href=\"https:\/\/www.crowdspring.com\/blog\/recurring-giving-nonprofit\/\" target=\"_blank\" rel=\"noopener\">recurring giving option<\/a>.<\/strong> What&#8217;s better than a one-time donation? A monthly donation! Give your donors a chance to opt into your monthly giving program so they can consistently lend their support.<\/li>\n<\/ul>\n<ul>\n<li><strong>Offer a matching gifts database.<\/strong> Some employers offer\u00a0<a href=\"https:\/\/www.crowd101.com\/essential-questions-about-corporate-matching-gifts\/\" target=\"_blank\" rel=\"noopener\">gift matching<\/a> to their employees, meaning they will match their employee&#8217;s charitable contributions dollar-for-dollar. To kickstart their matching gift applications, your donors must check their eligibility. Embedding a matching gifts database into your donation form lets donors quickly ascertain if their employer has a gift-matching program.<\/li>\n<li><strong>Implement responsive fundraising.<\/strong> <a href=\"https:\/\/virtuous.org\/blog\/donor-retention-the-ultimate-guide-for-nonprofits\/\" target=\"_blank\" rel=\"noopener\">Donor retention<\/a> is essential for nonprofits. Donor retention strategies use data, personalization, and automation to match donors with charities they want to support. Integrating these techniques into your online donation platform, such as by highlighting a social cause on your store through a <a href=\"https:\/\/www.zestard.com\/blog\/best-shopify-donation-app\/\" target=\"_blank\" rel=\"noopener\">Shopify donation app<\/a>, allows you to foster authentic connections with your contributors.<\/li>\n<\/ul>\n<p>Once you give your donation page a shine-up, ensure you&#8217;re directing your website visitors&#8217; attention to it by adding <a href=\"https:\/\/www.crowdspring.com\/marketing-psychology\/calls-to-action\/\" target=\"_blank\" rel=\"noopener\">clear calls-to-action (CTAs)<\/a> to donate throughout your website and other digital communications. You can pair CTAs with buttons that link to your donation page, making giving quick and convenient for visitors no matter where they encounter your cause online.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #161C4A\"><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/07\/06104624\/blog-give-back-cta-hero.png\" alt=\"brand identity guide illustration\"\/><\/div><div class=\"form-wrapper\"><div class=\"title\">Build a strong nonprofit brand.<\/div><div class=\"subtitle\">Apply to see if your nonprofit qualifies for free design services from crowdspring's Give Back program.<\/div><div>\n<script>\nfunction submitForm_drip_form(oFormElement) {\n  var xhr = new XMLHttpRequest();\n  xhr.onload = function() { \n    if (xhr.status == 200 || xhr.status == 202) {\n      var formEl = document.getElementById(\"drip_form\");\n      var doneEl = document.getElementById(\"done_drip_form\");\n      formEl.style = \"display: none\";\n      doneEl.style = \"display: block\";\n    } else {\n      alert(xhr.responseText);\n    }\n  }\n  var formData = new FormData(oFormElement);\n  grecaptcha.execute(\"6LcyQTUpAAAAAC5ZPtCYQzRWKR732_LmqInv9YSK\", { action: \"external_bumblebee_lead\" }).then((token) => {\n    formData.set(\"recaptcha_token\", token);\n    xhr.open(oFormElement.method, oFormElement.action, true);\n    xhr.setRequestHeader(\"x-frontendurl\", window.location.href);\n    xhr.send(formData);\n  });\n\n  return false;\n  }\n<\/script>\n<div id=\"done_drip_form\" class=\"done\">\n      <div class=\"success-title\">\n        <i class=\"fa fa-check-circle\"><\/i><br\/> We just emailed you info about the Give Back program.\n      <\/div><\/div><form id=\"drip_form\" action=\"https:\/\/www.crowdspring.com\/api\/v1\/bb\/external_leads\/\" method=\"post\" onsubmit=\"return submitForm_drip_form(this);\">\n      <div class=\"form-group\">\n        <input type=\"email\" name=\"email\" class=\"form-control\" id=\"mce-EMAIL\" required=\"true\"\/>\n        <label html_for=\"mce-EMAIL\" class=\"form-label\">Email Address<\/label>\n      <\/div> \n      <div style=\"position: absolute; left: -5000px\" aria-hidden=\"true\">\n\t<input type=\"text\" value=\"give-back-landing\" tabindex=\"-1\" name=\"tags\" readonly=\"true\"\/>\n        <input type=\"text\" value=\"true\" tabindex=\"-1\" name=\"add_country_tier_suffix\" readonly=\"true\"\/>\n      <\/div><input type=\"submit\" value=\"Apply now\" class=\"btn btn-primary\" \/><p class=\"notice\"> <\/form><\/div><\/div><\/div><\/div><\/p>\n<h2>Host engaging nonprofit events<\/h2>\n<p><a href=\"https:\/\/www.crowdspring.com\/blog\/nonprofit-event-marketing\/\" target=\"_blank\" rel=\"noopener\">Fundraising events<\/a> can unite your community\u2014donors, sponsors, and volunteers\u2014to celebrate your organization&#8217;s success and <a href=\"https:\/\/www.crowdspring.com\/blog\/mission-statement\/\" target=\"_blank\" rel=\"noopener\">propel your mission forward<\/a>.<\/p>\n<p>However, hosting the same events over and over again can get old\u2014for both your organization&#8217;s team and your event attendees. Try experimenting with <a href=\"https:\/\/www.iwave.com\/resources\/blog\/fundraising-ideas\/\" target=\"_blank\" rel=\"noopener\">creative fundraising ideas<\/a>, such as taking inspiration from various <a href=\"https:\/\/entretech.org\/5-innovative-corporate-event-ideas-to-inspire-your-next-conference\/\" target=\"_blank\" rel=\"noopener\">corporate event ideas<\/a>, and changing things by hosting an event your supporters haven&#8217;t seen before. And look at <a href=\"https:\/\/whydonate.com\/blog\/best-personal-fundraising-websites\/\" target=\"_blank\" rel=\"noopener\">personal fundraising websites<\/a> to generate creative fundraising ideas for your own events.<\/p>\n<p>Here are a few ideas:<\/p>\n<ul>\n<li><strong>Food Truck Roundup:<\/strong> Contact food truck owners to coordinate a roundup. During this dedicated day, your supporters can enjoy cuisine from their favorite local businesses. To fundraise with this event, you can charge an admission fee or ask the food truck owners to contribute a percentage of their sales to your cause!<\/li>\n<\/ul>\n<ul>\n<li><strong>Golf Tournament:<\/strong> A golf tournament is a fun way to bring your community together to enjoy an active day on the golf course. Participants can contribute to your cause through a registration fee. Just make sure to use a proper event management platform for registration (instead of Google Forms) because Google Forms lacks payment processing, which is one of <a href=\"https:\/\/www.regfox.com\/blog\/google-forms-event-registrations\" target=\"_blank\" rel=\"noopener\">the limitations of Google Forms for event registration<\/a>. At the end of the tournament, make sure you have a prize for the golfer with the best score! Consider hosting a silent auction featuring golf-related items to pull in more funding.<\/li>\n<\/ul>\n<ul>\n<li><strong>Family Movie Night:<\/strong> Invite your supporters to a family movie night where you screen a family-friendly film or a documentary related to your cause. You can charge an admission fee and sell concessions to attract additional support.<\/li>\n<\/ul>\n<p>One innovative idea is to host a <a href=\"https:\/\/products.eventgroove.com\/blog\/articles\/50-50-raffle-fundraiser-explained\/\" target=\"_blank\" rel=\"noopener\">50\/50 raffle fundraiser<\/a>, which can be a thrilling way to engage attendees and raise funds simultaneously. It&#8217;s a win-win scenario that can boost excitement and participation at your fundraising events. Whatever event you run with, give yourself plenty of time to plan. Once you know the target date for your event, create a planning calendar. Work backward and plan specific dates for when certain tasks should be completed to reduce stress and boost your chances of success on the day of your event.<\/p>\n<h2>Work with a fundraising consultant<\/h2>\n<p>Sometimes improving your fundraising strategy requires help from an outside expert. Your nonprofit could <a href=\"https:\/\/donorly.com\/thedonorlyblog\/fundraising-consultant\" target=\"_blank\" rel=\"noopener\">work with a fundraising consultant<\/a>, a well-versed professional in nonprofit operations. The consultant can assess your organization&#8217;s strengths and weaknesses and create an improvement plan.<\/p>\n<p>Hiring a fundraising consultant can be daunting, especially if you haven&#8217;t done it before. Follow these five steps to ensure your nonprofit partners with a consultant who is as invested in your organization&#8217;s success as you are:<\/p>\n<ol>\n<li><strong>Define your organization&#8217;s needs. <\/strong>Does your nonprofit need help with transitional staffing? Capital campaign planning? Reviewing <a href=\"https:\/\/www.virtueimpact.com\/post\/how-can-your-business-benefit-from-ecommerce-charity-apps\" target=\"_blank\" rel=\"noopener\">eCommerce fundraising platforms<\/a> and selecting the best one? Picking the best <a href=\"https:\/\/membershipworks.com\/nonprofit-membership-software\/\" target=\"_blank\" rel=\"noopener\">nonprofit membership software<\/a> that fits your needs? Prospect research? Refining your <a href=\"https:\/\/www.crowdspring.com\/blog\/nonprofit-annual-report\/\" target=\"_blank\" rel=\"noopener\">reporting processes<\/a>? Work with your organization&#8217;s leaders to identify why you need a consultant&#8217;s assistance and determine your timeline and budget for partnering with one.<\/li>\n<li><strong>Develop a request for proposal (RFP).<\/strong> An RFP summarizes your organization&#8217;s needs and asks a potential consultant to propose how they would help fill them. You&#8217;ll likely need to draft a few versions of your proposal to get it ready to submit to potential candidates.<\/li>\n<li><strong>Begin your search.<\/strong> Next, you&#8217;ll need to start looking for potential consultants to partner with. One of the best ways to find consultants that will be a good fit for you is to reach out to colleagues in the nonprofit space who have worked with a consultant before.<\/li>\n<li><strong>Reach out to potential partners and send RFPs. <\/strong>Once you have a shortlist of consultants, send RFPs. Typically, consultants will need two weeks to turn around a fully fleshed-out proposal.<\/li>\n<li><strong>Review completed proposals and make your pick.<\/strong> Once you receive the completed <a href=\"https:\/\/www.crowdspring.com\/blog\/business-proposal\/\" target=\"_blank\" rel=\"noopener\">proposals<\/a>, review them with your team and determine who you want to work with. Reach out to them, sign a contract, and get to work.<\/li>\n<\/ol>\n<p>It&#8217;s crucial never to settle when looking for a consultant. Make sure you&#8217;ve found someone who can be a true partner to your organization and is willing to listen to your perspective and work <em>with<\/em> you instead of taking a &#8220;my way or the highway&#8221; approach.<\/p>\n<p>One great way to determine whether you&#8217;ve found a great partner is to pay close attention to the proposal process. If a consultant is willing to communicate and work with you to make changes to the proposal, that&#8217;s a good sign that you will work well together.<\/p>\n<p>Donations power your nonprofit&#8217;s ability to deliver its mission to your beneficiaries, but when fundraising strategies get stale, you risk missing out on support. Use these three tips to fine-tune your strategy and attract more funding for your cause.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=nonprofits&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-39920\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164952\/nonprofit-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164952\/nonprofit-blog-master-cta.png 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164952\/nonprofit-blog-master-cta-300x200.png 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164952\/nonprofit-blog-master-cta-400x266.png 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn about different ways to raise money and build a simple fundraising strategy for your nonprofit organization.<\/p>\n","protected":false},"author":25568,"featured_media":42741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3201],"tags":[3202],"class_list":["post-42740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nonprofits","tag-nonprofits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nonprofit Fundraising: 3 Strategies for Raising More Money for Your Cause - crowdspring Blog<\/title>\n<meta name=\"description\" content=\"Learn about different ways to raise money and build a simple fundraising strategy for your nonprofit organization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nonprofit Fundraising: 3 Strategies for Raising More Money for Your Cause - crowdspring Blog\" \/>\n<meta property=\"og:description\" content=\"Learn about different ways to raise money and build a simple fundraising strategy for your nonprofit organization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdspring.com\/blog\/nonprofit-fundraising\/\" \/>\n<meta property=\"og:site_name\" content=\"crowdspring Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-27T22:19:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-20T18:34:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2023\/03\/27170308\/pexels-pixabay-271168.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"466\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sandra Davis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sandra Davis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/nonprofit-fundraising\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/nonprofit-fundraising\/\"},\"author\":{\"name\":\"Sandra Davis\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/af1b0e45cb6caea5608d991a7f8820ae\"},\"headline\":\"Nonprofit Fundraising: 3 Strategies for Raising More Money for Your Cause\",\"datePublished\":\"2023-03-27T22:19:23+00:00\",\"dateModified\":\"2025-11-20T18:34:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/nonprofit-fundraising\/\"},\"wordCount\":1374,\"publisher\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.crowdspring.com\/blog\/nonprofit-fundraising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2023\/03\/27170308\/pexels-pixabay-271168.jpg\",\"keywords\":[\"Nonprofits\"],\"articleSection\":[\"Nonprofits\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdspring.com\/blog\/nonprofit-fundraising\/\",\"url\":\"https:\/\/www.crowdspring.com\/blog\/nonprofit-fundraising\/\",\"name\":\"Nonprofit Fundraising: 3 Strategies for Raising More Money for Your Cause - 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