![\"brand](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/07\/06104624\/blog-give-back-cta-hero.png\")
<\/div>Build a strong nonprofit brand.<\/div>
Apply to see if your nonprofit qualifies for free design services from crowdspring's Give Back program.<\/div>
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![\"Woman](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/12\/26125550\/pexels-angela-roma-7319108.jpg\")
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If you’ve ever recognized a clothing brand just by the logo on the merchandise, you understand the power of branding<\/a>.<\/p>\n Even though your ultimate goal isn’t to turn a profit like these clothing brands, your nonprofit has just as much to gain from having a strong brand identity<\/a>.<\/p>\n Many nonprofits face the question: What’s the most effective and efficient way to market ourselves?<\/em><\/p>\n This is where creating branded merchandise comes in.<\/p>\n Branded merchandise offers a great way to amplify your fundraising efforts\u00a0and <\/em>your marketing at the same time.<\/p>\n Modern technology has made creating an online branded merchandise store for your supporters simple, making it part of a great integrated online and offline strategy<\/a>.<\/p>\n Branded merchandise is a product your nonprofit sells that has your branding. Think of Nike’s signature swoosh<\/a> or Apple’s eponymous logo<\/a>. When you see their branded products, you instantly recognize them and attribute those products to a particular company.<\/p>\n Your nonprofit can achieve the same effect by branding your fundraising products. This format is different than other product fundraisers due to the branded element of your merchandise. For instance, the difference between a classic cookie dough fundraiser<\/a> and a merchandise sale is that the merchandise is attributed to your nonprofit, building brand recognition<\/a> every time your supporters wear or use your product around town.<\/p>\n Now that you know what branded merchandise is and its purpose, it’s time to start your campaign.<\/p>\n Before picking the merchandise, you must revisit your current branding strategy. If you’re new to branding, consider adhering to the following traits of an effective brand:<\/p>\n These traits should impact your supporter-facing identity, including your branded merchandise.<\/p>\n Meet with your team and a nonprofit branding consultant<\/a> to ensure you’re effectively capturing your desired characteristics.<\/p>\n Visual branding is a critical part of this process. Using beautiful graphic design<\/a> will help you plant the seed of brand recognition that will bloom into full awareness of your organization.<\/p>\n Start by evaluating your nonprofit’s logo design<\/a>, which will probably be a central component of your merchandise design.<\/p>\n A strong logo is unique, memorable, and reflects your mission<\/a>. Work with your team to assess your current logo’s effectiveness and make the necessary adjustments.<\/p>\nWhat is branded merchandise for nonprofits?<\/h2>\n
How to create branded merchandise for your nonprofit<\/h2>\n
1. Hone your brand<\/h3>\n
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<\/div>Build a strong nonprofit brand.<\/div>Apply to see if your nonprofit qualifies for free design services from crowdspring's Give Back program.<\/div>\n