![\"brand](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/07\/06104624\/blog-give-back-cta-hero.png\")
<\/div>Build a strong nonprofit brand.<\/div>
Apply to see if your nonprofit qualifies for free design services from crowdspring's Give Back program.<\/div>
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![\"woman](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/09\/16103915\/feathr_crowdspring_retargeted-advertisements-marketing-advice-for-nonprofits_feature.jpg\")
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When nonprofits run into budgeting constraints, their first instinct is to roll back their marketing strategies.<\/p>\n
While this may seem an effective way to cut corners, it’s short-sighted.<\/p>\n
Nonprofits need a lean marketing approach<\/a> with high-ROI strategies. One cost-effective strategy that has been proven to drive value is retargeting ads.<\/p>\n Retargeting is a form of digital advertising that allows you to reach people who have already interacted with your website and encourage them to convert into supporters.<\/p>\n <\/div> Research shows<\/a> the average click-through rate for retargeted ads is roughly ten times higher than traditional display ads. Even better, over 90% of marketers report<\/a> that retargeting often works better than other forms of advertising like email and search.<\/p>\n If you’ve noticed recurring ads floating around the web and wondered how your nonprofit could use the same technique to secure event registrations or new donors, you’re in the right place. This guide will cover everything you need to know about retargeting ads, including:<\/p>\n With an in-depth look at retargeting campaigns, your nonprofit will be equipped to acquire new donors and recapture the ones who got away. But first, let’s get started with the basics.<\/p>\n Retargeting ads are served to users who previously visited your nonprofit's website but didn't complete a conversion. These ads are designed to drive website and campaign traffic back to your organization's online resources and encourage users to complete an action like donating or signing a form.<\/p>\n <\/div> We’ve all encountered retargeting ads. Whether looking at a pair of shoes or browsing for a new phone online, it’s common to see an ad for those same products while scrolling through social media or other sites across the web.<\/p>\n While retargeting may seem like a marketing tactic for only for-profit companies, it’s a powerful resource the nonprofit sector should leverage.<\/p>\n Imagine a potential donor who views your nonprofit’s fundraising page but leaves before donating. Then, as they scroll through social media, they see an ad for that fundraiser with a compelling lead like “We missed you!” Even if they’re unsure about donating, this retargeting strategy will remind them of the donation they never completed and keep your mission<\/a> at the forefront of their minds.<\/p>\n According to\u00a0Feathr’s nonprofit advertising guide<\/a>, here’s how retargeting ads work:<\/p>\n This strategy works because your audience has already shown interest in your cause. That’s how they ended up on your landing page in the first place. Rather than posting an ad to be seen by everyone on the internet, you’re retargeting ads to remind supporters\u00a0<\/em>that your nonprofit is still there and in need of their help.<\/p>\nWhat is retargeting?<\/h2>
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What are retargeting ads?<\/h2>
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<\/div>Build a strong nonprofit brand.<\/div>Apply to see if your nonprofit qualifies for free design services from crowdspring's Give Back program.<\/div>\n