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Members of Generation Z<\/a>, born between the late 1990s and early 2010s, may not necessarily have the most significant financial power yet. However, if they’re not on your nonprofit’s radar, you’ll miss out in the long run.<\/p>\n Raised in an economically and socially turbulent time, this generation is rising with an impressive drive for change. Their determination to make a hands-on impact and amplify causes through online platforms will allow them to grow into a significant force for giving over the next decade.<\/p>\n Your nonprofit has interacted with Baby Boomers, Generation X, and Millennials for a while now, but your engagement methods need to be adjusted for the rising generation.<\/p>\n To help you craft an intentional plan for engagement and communicate in a way that makes your nonprofit’s brand<\/a> recognizable to younger audiences, this guide will outline the following ideas:<\/p>\n The past methods you’ve used to engage supporters will be less effective with Generation Z as their motivations evolve.<\/p>\n Crafting a strategy from scratch is a significant undertaking for any team. If you feel overwhelmed reading this guide, consider bringing on a fundraising consultant<\/a>\u00a0to guide your efforts. Outside help can bring new insights that will allow you to develop a more comprehensive strategy.<\/p>\n Gen Z is usually defined as those born anytime from 1997 to 2012. The oldest of the generation have been in the workforce for a few years, while the youngest are finishing elementary school.<\/p>\n Gen Z has grown up amid an unusual amount of social, economic, and political turbulence, which they are highly aware of due to their digital native status. Like Millennials, many lived through the events following 9\/11 and remember the economic collapse of 2008. The COVID-19 pandemic interrupted critical years in Gen Z’s secondary and higher education and some members’ entrance into the workforce, adding to the instability of their life experiences.<\/p>\n\n
Understanding Generation Z<\/h2>\n