Amanda Bowman, Author at crowdspring Blog

Brand Fonts: A Guide to Choosing Fonts for Your Business

Amanda Bowman — Wed, 04 May 2022 15:54:32 +0000

When building your brand identity, your brand fonts help tell your story. Here's how to pick the right fonts for your business.

How to Choose Brand Colors and What Color Says About Your Business

Amanda Bowman — Tue, 03 May 2022 15:03:32 +0000

Color has a deep and subconscious effect on consumer behavior. How you use brand colors in your business can affect whether you succeed or fail.

16 Design Symbols Your Business Can Use to Improve Its Brand Identity

Amanda Bowman — Thu, 25 Apr 2019 17:17:56 +0000

We live in a world where people and companies are recognized more for what they represent than who they are. Symbols offer a powerful and effective way to communicate.

Brand Authenticity: Is It Important and How Can You Increase Your Brand’s Authenticity?

Amanda Bowman — Fri, 22 Mar 2019 16:27:35 +0000

Consumers expect that the companies they deal with have integrity and authenticity. Here are five key factors that help brands increase authenticity.

12 Great Productivity and Organization Apps For Small Businesses

Amanda Bowman — Thu, 07 Feb 2019 16:06:42 +0000

Running a small business means keeping a lot of different balls in the air. We look at productivity tools and apps that can empower your small business with easy, accessible design.

20 Most Influential Graphic Design Companies From Around the World

Amanda Bowman — Mon, 04 Feb 2019 16:07:12 +0000

At least twenty graphic design firms from around the world have proven to be the best in their field, with gorgeous portfolios filled with impressive clients and prominent design campaigns. These are the design firms that clients with virtually unlimited budgets turn to when they need a brand identity, packaging design, or help with other types of design.

The Best and Worst Branding of 2018

Amanda Bowman — Wed, 30 Jan 2019 17:26:39 +0000

We look at the best and worst branding examples in 2018, and how smart design made the difference between the two.

12 Graphic Design Trends that Will Be Most Influential in 2019

Amanda Bowman — Fri, 25 Jan 2019 06:12:44 +0000

Making sure your branding stays modern, relevant, and attractive is the only way to stand out against every other business competing for those precious few spots. Take a look at the up and coming graphic design trends for 2019.

11 Eye-Catching Packaging Design Trends for 2019

Amanda Bowman — Thu, 10 Jan 2019 16:08:54 +0000

Make sure your products don't get left on the shelves in 2019 because of dated, unattractive product packaging design. Here's a list of 2019 packaging design trends that are accessible, attractive, and easily adapted for any business.

Logo Design Trends 2019: Your Ultimate Guide to Navigate The Biggest and Hottest Trends

Amanda Bowman — Fri, 04 Jan 2019 20:03:53 +0000

A good logo design must reflect your brand, and be memorable, unique, and timeless. Here are 17 hot logo design trends and styles that wer hot in 2019.

An Interview with crowdspring Naming Creative, Shaunda Lindsay

Amanda Bowman — Thu, 29 Nov 2018 18:07:08 +0000

Crowdspring has a terrific community of over 200,000 creatives. We recently spoke with Shaunda Lindsay. Shaunda is a six-year naming veteran on crowdspring, and boasts over 1,400 naming projects under her belt. We learned how she approaches the naming process for heart pump products or for sandwich shops (and just about everything in-between).

An Interview with crowdspring Naming Creative, Mike Taylor

Amanda Bowman — Thu, 29 Nov 2018 18:03:39 +0000

At crowdspring, we have a terrific community of over 200,000 creatives. We recently spoke with Mike Taylor, a competitive professional product and business namer, about his experiences working with crowdspring. We asked him nine questions about his process and experience after working in over 1,600 naming projects, and tried to uncover his secrets to success.

Sustainable Design Can Help Your Small Business and Improve the Environment

Amanda Bowman — Mon, 19 Nov 2018 17:34:39 +0000

Smart businesses are pursuing ways to adopt greener strategies into their business practices. We've investigated easy steps you can take to incorporate sustainable design into your business.

How to Cultivate a Female-Friendly Cannabis Brand

Amanda Bowman — Wed, 07 Nov 2018 17:58:42 +0000

Are cannabis firms properly connecting with women? The rapid rise of female cannabis users leaves a huge opportunity for cannabis business owners to connect with a brand new target market.

9 Proven Strategies Your Small Business Can Use to Increase Engagement and Conversion Rates

Amanda Bowman — Thu, 01 Nov 2018 18:03:56 +0000

Any e-commerce business must successfully master website forms. Here's what you need to know to boost your conversion rates and increase your bottom line.

Emotional Marketing: Scientifically Proven Ways to Increase Sales and Reduce Churn

Amanda Bowman — Mon, 22 Oct 2018 15:45:38 +0000

Appealing to customer emotions is a surefire way to prompt emotional purchases - and more importantly, lasting brand loyalty. We show how you can use emotional marketing to compel your customers to stick with your brand.

6 Powerful Word-of-Mouth Marketing Strategies That Can Help Your Small Business Grow Faster

Amanda Bowman — Tue, 16 Oct 2018 15:11:48 +0000

Word-of-mouth marketing (WOMM) is the most powerful marketing tool for most businesses. Unfortunately, few companies have strategies to get the most value from word-of-mouth marketing. Here's a look at what word-of-mouth marketing is and how marketers and businesses can take advantage of its power.

Uber’s Powerful Rebrand and What Your Business Can Learn From It

Amanda Bowman — Mon, 01 Oct 2018 15:11:34 +0000

Here's a look at why Uber rebranded, the lessons you can learn from their rebrand, and how smart businesses can do the same to protect their brand's health and success.

5 Proven Steps That Will Help You Create A Powerful Brand Identity For Your Small Business

Amanda Bowman — Fri, 28 Sep 2018 15:34:41 +0000

It's impossible to build a successful business without creating a strong brand. Here are 5 proven steps to help you create a powerful brand identity for your business.

3 Compelling Product Packaging Design Strategies To Turn Millennials and Gen Z Into Zealous Advocates

Amanda Bowman — Mon, 17 Sep 2018 15:38:47 +0000

Millennials and Gen Z pay particular attention to product packaging - but not in the same way that older generations viewed packaging. So how do you catch the attention of the most valuable spending generations in the history of the nation? We take a look at the important packaging design trends and how you can create exceptional product packaging that speaks to Millennials and Gen Z.

How Strong Political Branding Can Help You Win Your Next Election

Amanda Bowman — Mon, 10 Sep 2018 16:32:41 +0000

We take a close look at political branding and how design has helped candidates succeed in recent elections.

How A Strong Logo and Brand Can Help Your Etsy Store Thrive

Amanda Bowman — Wed, 05 Sep 2018 15:41:46 +0000

Here's how strong branding can help you transform your Etsy store into an attractive and memorable experience for your customers and prospects.

5 Powerful Psychological Triggers That Can Help You Improve Your Marketing To Increase Sales And Profits

Amanda Bowman — Wed, 29 Aug 2018 15:14:42 +0000

People have cognitive biases and can be persuaded to take specific actions. We explore psychological triggers and how you can leverage them in your marketing to boost website sales and improve the user experience for your customers and prospects.

How To Market Better and Grow Your Small Business Faster Using The Psychology of Reciprocity

Amanda Bowman — Mon, 20 Aug 2018 14:38:36 +0000

You may call it paying it forward, quid pro quo, or just returning the favor, but science has a word that describes this trait: reciprocity. You can leverage the psychology of reciprocity to grow your business faster.

Why Social Media Stories Are a Big Marketing Phenomenon (And How To Use Them to Market Your Business)

Amanda Bowman — Fri, 17 Aug 2018 15:51:52 +0000

Here's a look at how popular brands use Stories and best practices and tips to help your business leverage Stories as a useful marketing channel.