Arielle Kimbarovsky, Author at crowdspring Blog

6 Proven Tips for Successful Food Packaging

Arielle Kimbarovsky — Wed, 18 Apr 2018 16:44:37 +0000

If you want to make your products stand out among the 50,000 others lining the shelves, check out our 6 proven tips for great food packaging.

6 Ways Your Small Business Can Stretch Its Marketing Budget To Grow Revenue and Profits

Arielle Kimbarovsky — Wed, 28 Mar 2018 18:11:37 +0000

Small businesses can't spend millions of dollars on marketing. Here are 6 ways you can stretch your company's marketing budget to grow revenue and profits.

7 Proven Reasons Why Good Design is Good Business

Arielle Kimbarovsky — Wed, 14 Mar 2018 16:38:03 +0000

Here are 7 proven reasons why good design is good business (and how you can use design to increase your small business revenues).

How Illustrations Can Boost Your Small Business Marketing

Arielle Kimbarovsky — Wed, 07 Mar 2018 16:34:43 +0000

Smart businesses leverage custom illustrations in their marketing strategy. Illustrations can persuade, inform and influence your customers and prospects. They can enhance your brand messaging and can help your business express emotion. Let's take a look at ways that smart businesses use illustration to boost their marketing.

Why The Most Successful Entrepreneurs Say No

Arielle Kimbarovsky — Mon, 05 Mar 2018 15:38:20 +0000

Successful entrepreneurs practice carefully calculated restraint when faced with decisions. For this reason, the most successful entrepreneurs say no often.

11 Essential Content Marketing Tools That Will Help Your Business

Arielle Kimbarovsky — Wed, 14 Feb 2018 19:25:15 +0000

Nearly 9 out of 10 marketers use content marketing as part of their marketing strategy. But doing content marketing effectively takes skill, patience, and the right tools. Whether you're just starting out with content marketing or have been leveraging content marketing for a while, check out 11 of our favorite content marketing tools.

Neuroscience Secrets That Can Supercharge Your Marketing

Arielle Kimbarovsky — Thu, 01 Feb 2018 07:17:13 +0000

Marketers and business owners who understand human behavior and motivation have an unfair advantage over their competitors. Here's how you can use neuroscience to supercharge your own marketing efforts.

8 Proven Strategies to Make Video Marketing Successful for Your Small Business

Arielle Kimbarovsky — Wed, 24 Jan 2018 15:35:04 +0000

Videos have become increasingly important, both as entertainment and as a form of marketing. Here are 8 proven strategies for making video marketing easier for any small business or startup.

Why the Smartest Businesses Are Turning to Troll Marketing

Arielle Kimbarovsky — Wed, 17 Jan 2018 16:47:05 +0000

Consumers are bombarded with so many marketing messages that it's becoming increasingly difficult for a brand to stand out. What can entrepreneurs and small business owners do to amplify their marketing messages and what can they learn from big Brands?

6 Reasons Why Tomorrow Is An Entrepreneur’s Enemy

Arielle Kimbarovsky — Wed, 10 Jan 2018 15:59:01 +0000

Here are six reasons why many people habitually procrastinate, and what you can do to create better habits.

5 Dental Logos That Will Brighten Your Smile

Arielle Kimbarovsky — Wed, 23 Aug 2017 05:15:48 +0000

You need a unique dental logo for your dental practice. Check out some of our favorite dental logo designs.

6 Unique Real Estate Logos That Can Help You Close The Sale

Arielle Kimbarovsky — Wed, 09 Aug 2017 05:15:37 +0000

The real estate industry is riddled with generic branding full of house icons and tall buildings. Here is how your real estate business can stand out with a custom logo.

Why a Minimalist Logo Can Work Great For Your Business

Arielle Kimbarovsky — Wed, 02 Aug 2017 17:25:47 +0000

How can you achieve success with a logo design or redesign for your business? Here are some tips to help you get started.

Famous Logos And What Your Business Can Learn From Them

Arielle Kimbarovsky — Wed, 19 Jul 2017 05:13:10 +0000

Here are the top 5 lessons businesses can learn from famous logos that can help you create stronger branding.

5 Key Traits That Make Women Successful Entrepreneurs

Arielle Kimbarovsky — Wed, 14 Jun 2017 05:15:10 +0000

When we look at successful women entrepreneurs and business owners, we find they share the following five important traits.

15 Must Watch YouTube Channels for Entrepreneurs and Small Business Owners

Arielle Kimbarovsky — Fri, 09 Jun 2017 14:00:02 +0000

We’ve pulled together some of our favorite channels for entrepreneurs and small business owners.

6 Tips to Help You Build a Great Team For Your Small Business or Startup

Arielle Kimbarovsky — Wed, 17 May 2017 19:56:54 +0000

You can build a winning team that will set your company up for success. Here are six tips to help you build a great team for your small business or startup.

3 Ways To Make Promotional Products Work in the Digital Age

Arielle Kimbarovsky — Wed, 10 May 2017 18:52:54 +0000

In today’s world of technology, it’s easy for companies to dismiss the value of promotional products. Often considered a less effective and more expensive marketing strategy, promotional products are becoming less relevant. However, as companies turn to internet-only advertising and focus more on things like social media, they risk losing touch with their customers. To a certain degree, promotional products allow companies to connect with their customers more closely, develop brand recognition, and serve as a constant reminder. A study conducted by BPMA found that over half of the study participants’ impressions improved after being sent a promotional product. More importantly, 79% of participants who received a promotional product said that they would likely become repeat customers. Many of the participants were even able to recall exactly when or where they received the product- and 94% of them never forgot the company that gave them the product. Clearly, promotional products can still impact how – and with whom – customers choose to do business. But how do you know what products can best promote your business? And when should you give them out? The issue becomes blatantly clear at networking events or conferences, where seemingly every company is handing out a USB drive, a pen, a mug, or some sort of pamphlet explaining their business. Sometimes, these products are impactful- but other times they just don’t make sense. And for technology-based companies, physical products can seem confusing and meaningless. But with the right intentions and a clear understanding of your goals, physical swag can be a big enhancement to your marketing efforts. Try to accomplish these three goals when developing physical promotional materials for your customers: 1. Delight Your Customers Having great customer service and a fantastic product isn’t enough anymore. With increasing competition across industries, companies are now competing for brand loyalty and positive reviews. The best companies accomplish this by surprising their customers by going the extra mile. One company, HEX, built their success by handwriting over 13,000 physical thank you notes. The wearable fashion tech brand focused on making their customers feel valued and special by sending each order with a physical thank you note as well as a confirmation email. Image source: Forbes While HEX’s competitors may have just sent emails, the personal touch of the thank you note made HEX’s customers feel special and appreciated. Thank you notes aren’t the only way that companies use physical swag to delight their customers. Many companies choose send welcome gifts, like gift baskets or branded swag bags. This way, customers feel appreciated from day one. Other companies like Buffer choose to keep a pulse on their customers and potential industry partners via social media, reaching out whenever they feel someone could benefit from a little extra surprise: We try to ask for an address anytime we get a hint that someone might need swag, for any reason. We also reach out to new faces at our weekly Twitter chat, #bufferchat, and thank them with a personalized note and stickers. With this philosophy,..

How You Can Become a Better Leader By Recognizing Your Own Weaknesses

Arielle Kimbarovsky — Mon, 01 May 2017 15:15:57 +0000

Become a better leader by recognizing your own weaknesses and finding the right tasks and responsibilities to delegate to others.

The Stories Showdown: Snapchat vs. Instagram

Arielle Kimbarovsky — Fri, 21 Apr 2017 14:14:30 +0000

Social media has changed rapidly in the past year, even more so than in previous years. From the uptick of influencer marketing to Instagram’s shift to algorithm based newsfeeds, social media has evolved to fit an entirely different consumer base. One of the more recent changes is the development of “stories”. Initially seen on apps like Snapchat, stories allow people and companies to connect differently than a typical social media post. As you can see in current branding statistics, stories have continued to help fuel brand growth. The Rise of Stories In September 2011, a new mobile app was released and started to gain traction. That app – Snapchat – introduced a new social media trend, taking online interaction to a new level. The app allowed users to receive and send disappearing photos, which transitioned into videos, filters, and stories- allowing users to communicate more naturally. In Snapchat’s first blog post, CEO Evan Spiegel explained Snapchat’s purpose: Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion—not just what appears to be pretty or perfect. Fast-forward to 2017, and many popular apps have followed Snapchat’s lead, integrating story features into their products. Some of these apps have even surpassed Snapchat in story usage. Instagram, for example, has 50 million more users using its stories feature than Snapchat- and Instagram Stories just launched in August 2016. Even more recently, Facebook launched its own stories feature on March 28, 2017, giving consumers and businesses another story option. With apps like Snapchat reaching 41% of 18-34 year-olds in a day, it makes sense that businesses are getting on board with social media stories. While many of these apps have similar features, each has slightly different audiences, leaving businesses confused about which app to use. We looked at two of the most popular apps with story features, Instagram and Snapchat, to see how they compare for social media marketing. The best part is that since story features are so similar, these insights can be applied to many other applications offering stories. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address Snapchat As the pioneer of social media story features, Snapchat became the default for many companies testing this type of social media marketing. A company can create an account on Snapchat and send photos or videos directly to consumers. More importantly, a company can add photos and videos to their “story” so that their “friends” (followers) on Snapchat can get a glimpse into the company or whatever they want to show. These photos and videos disappear after 24 hours, making the content seem more urgent for users. Many companies are attracted to the idea that they can give consumers an inside look into their offices, processes, and meetings. They can interact more directly with consumers, reach them..

Unlocking Marketing Trends: How to Leverage Micro-Influencers

Arielle Kimbarovsky — Wed, 12 Apr 2017 20:21:43 +0000

Contracting a celebrity or a big-time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencers. Yet influencer marketing continues to be an effective marketing tactic. We’ve even written previously about how small businesses can benefit from influencers in How Influencer Marketing Can Pay Off for Small Businesses in 2017. In fact, research shows that 70% of consumers would rather learn about a brand from content than from traditional advertising. Given the high cost, how can startups and small businesses actually leverage this marketing strategy? The solution is to use micro-influencers. Unlike big-time influencers who have thousands or even millions of followers, micro-influencers have a couple hundred to a few thousand followers. They are often less popular, less well-known, more niche, but still highly relevant to their respective audiences. Micro-influencers give smaller businesses an advantage by allowing the businesses to target smaller, more unique audiences. According to Digiday, the best follower range for maximum engagement is between 10,000 – 100,000 followers. Fergus Thomas, the co-founder of Irban Group, adds that these micro-influencers are not only more effective but feel more authentic: With the same amount of budget, brands can collaborate with 20 or 40 ‘power middle influencers’ to reach different demographics and see better engagement, compared to one or two celebrities. With smaller price tags and more follower engagement, micro-influencers aren’t a “second best” option to more popular influencers- they’re often the best option for influencer marketing. But how do you leverage micro-influencers for your business? 1. Figure out what you specifically need from micro-influencers Maybe you need a sponsored post or a social media “takeover”. Perhaps you need a video or a review. Either way, it’s important to understand what kind of tasks you need the influencer to do. This will help you target micro-influencers and communicate with them. By knowing your path upfront, you prepare yourself to direct a micro-influencer and make the most for your money. For more information, check out this ebook from TapInfluence: 8 Things Influencers Can Do For Your Brand. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address 2. Know where to find micro-influencers Finding micro-influencers can be tricky because they aren’t necessarily the most recognized faces in your industry. Many companies find good micro-influencers by looking through their followers and who they are following or talking about. When there is overlap with the connections/branding and a big enough group of followers, you might have found a micro-influencer. Additionally, you can use hashtags, location, or social media groups to find micro-influencers. To get started, take a look at your social media channels. For even more insight on finding micro-influencers, read Who Are Micro-Influencers & How to Find Them. 3. Reach out to micro-influencers If you’re ready to..

Notifications Kill Your Productivity: How To Reclaim Your Life

Arielle Kimbarovsky — Thu, 06 Apr 2017 20:18:06 +0000

Here are our tips for pairing your notifications down to just the essentials.

The Immigrant Entrepreneurs Leading Successful American Companies

Arielle Kimbarovsky — Thu, 30 Mar 2017 00:13:34 +0000

We look at 3 successful immigrant entrepreneurs to find out how being an immigrant helped shape them as an entrepreneur.

Why You Should Avoid Making This Stupid Branding Mistake With Your Logo

Arielle Kimbarovsky — Thu, 23 Mar 2017 13:30:04 +0000

Generic logos can kill your business. We look at four industries and the types of generic logos we often see in those industries.

How 5 Successful Entrepreneurs Stay Creative While Running a Business

Arielle Kimbarovsky — Wed, 15 Mar 2017 19:56:59 +0000

We looked at what 5 successful entrepreneurs in the U.K. are doing to regularly spark their creativity.