Contracting a celebrity or a big time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencers.<\/p>\n
Given the high cost, how can startups and small businesses actually leverage this marketing strategy?<\/p>\n
The solution is to use micro-influencers. Unlike big time influencers who have thousands or even millions of followers, micro-influencers have a couple hundred to a few thousand followers. They are often less popular, less well known, more niche, but still highly relevant to their respective audiences.<\/p>\n
According to Digiday, the best follower range for maximum engagement<\/a> is between 10,000 – 100,000 followers. Fergus Thomas, co-founder of Irban Group<\/a>, adds<\/a> that these micro-influencers are not only more effective but feel more authentic:<\/p>\n With the same amount of budget, brands can collaborate with 20 or 40 \u2018power middle influencers\u2019 to reach different demographics and see better engagement, compared to one or two celebrities.<\/p><\/blockquote>\n With smaller price tags and more follower engagement, micro-influencers aren\u2019t a \u201csecond best\u201d option to more popular influencers- they\u2019re often the best option for influencer marketing.<\/p>\n Watch the video<\/a> for four tips on leveraging micro-influencers for your business.<\/p>\n