{"id":25125,"date":"2017-11-20T00:35:19","date_gmt":"2017-11-20T06:35:19","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=25125"},"modified":"2025-08-22T11:08:23","modified_gmt":"2025-08-22T16:08:23","slug":"ab-testing-conversions-small-business-guide","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/ab-testing-conversions-small-business-guide\/","title":{"rendered":"How A\/B Testing Can Help Your Small Business Increase Conversions and Revenues"},"content":{"rendered":"
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A\/B testing: fork in the road for your customers: which one is best? (photo credit: Richard Croft<\/a>)<\/p><\/div>\n

We all have times when we wished, \u201cwhat if?\u201d<\/p>\n

What if I had done this instead of that, or chosen this item instead of the other? What would have happened?<\/p>\n

We might not have the ability to rewind and replay our lives, but we do have this ability with our marketing campaigns, websites, and apps. It\u2019s called A\/B testing (or split testing).<\/p>\n

At its most basic, A\/B testing<\/a> is when you take two variations of a website design<\/a> or copy and try each one with random customers.<\/p>\n

For example, you can A\/B test two different designs for your website\u2019s landing page by randomly serving each one to different site visitors, and track the usage. You use A\/B testing to determine if a change or addition will improve conversions.<\/p>\n

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Highrise ran A\/B tests<\/a> of different headlines and subheadlines to see how they affected registrations. The one on the right, that noted how quick the sign-up process was raised registrations by 30%.<\/p><\/div>\n

Some of the biggest companies have used A\/B testing for years to help them make decisions. In fact, most companies with an online presence<\/a> leverage A\/B testing.<\/p>\n

Companies A\/B test because they know that increasing the amount of traffic to their website landing page<\/a> or mobile app isn’t the only way to increase revenues. Smart business owners can also increase revenue by increasing conversion rates (getting more prospects who visit your website or use your mobile app to become customers).<\/p>\n

Amazon<\/a> constantly A\/B tests different versions of its homepage, product pricing, and much more.<\/p>\n

Netflix is known to A\/B test many aspects of its service, from genre names to screen layouts and featured content.<\/p>\n

A\/B testing can provide businesses of any size with actionable data<\/a> to improve conversions and revenues.<\/p>\n

You can test almost anything, and there are many services and tools available to simplify A\/B testing.<\/p>\n

So let\u2019s look at how you can integrate this powerful tool into your business.<\/p>\n

There are four components of successful A\/B testing:<\/strong><\/p>\n