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1. Marketing

Valuable Strategies to Generate Business Referrals and Increase Sales

If you don’t have a referral marketing strategy in place, you’re making a mistake. Referrals from happy customers represent your best opportunity to grow revenue and profits in your business. Here are the proven strategies that can help you generate business referrals and win back the advantage from your competitors.

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1. Marketing

10 Proven Headline-Writing Tips to Make Your Small Business Content Irresistible

In fact, it’s nearly impossible to get someone’s attention with a weak headline or title. A catchy headline will entice, capture attention, set expectations, and motivate your audience to click through. Here are 10 proven tips to help you punch up your titles and headlines… and entice your audience to click through and read your content.

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1. Marketing

11 Essential Content Marketing Tools That Will Help Your Business

Nearly 9 out of 10 marketers use content marketing as part of their marketing strategy. But doing content marketing effectively takes skill, patience, and the right tools. Whether you’re just starting out with content marketing or have been leveraging content marketing for a while, check out 11 of our favorite content marketing tools.

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1. Marketing

How to Effectively Market Your Small Business to Millennials

What group in the US numbers more than 80 million, has an annual buying power of $200 billion, and makes up nearly half of the US workforce?

Millennials.

Sometimes called “Gen Y”, millennials are the much sought a..

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1. Marketing

How To Create Content Marketing Unicorns

Image Source: Lisa Brewster

Some marketers and companies do a phenomenal job building and executing their content marketing strategies. But the vast majority of marketers and companies, especially in B2B, continue to str..

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1. Marketing

The Secret To Content Marketing Success: Storytelling

Marketing is storytelling. Stories help shape beliefs and also help people remember the things you want them to remember. Authentic and compelling stories, told as part of your content marketing strategy, help build a brand..

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1. Marketing

Small Business Marketing Guide: Types of Traditional and Online Marketing

Many small business owners and young entrepreneurs are intimidated by marketing. There’s a good reason for this: marketing is expensive, time-consuming, and a waste of time. But when planned and executed correctly, mark..