Facebook Marketing

50+ Low-Cost Marketing Ideas That Actually Work

Ross Kimbarovsky — Mon, 16 Feb 2026 17:48:10 +0000

50+ proven low-cost marketing ideas for small businesses. AI tools, content, social media, guerrilla tactics - learn from real examples and actionable tips.

What is Omnichannel Marketing? Unlocking its Secrets through 10 Top Brands

Ross Kimbarovsky — Thu, 06 Jul 2023 00:51:18 +0000

Learn about omnichannel marketing and be inspired by 10 successful strategies enhancing customer experiences across channels.

Brand Voice: A Step-by-Step Guide to Developing Your Company’s Unique Personality

Mary Kyamko — Wed, 12 Apr 2023 19:20:04 +0000

A strong brand voice is key to capturing people's attention and hearts. This ultimate guide shows you how to develop a powerful brand voice.

Call-to-Action: 8 Strategies to Create the Perfect One (With 4 Great Examples)

Mary Kyamko — Thu, 07 Jul 2022 20:16:46 +0000

Your call to action can determine if customers convert. Here are 8 strategies that can add punch to your CTAs plus 4 examples of effective calls-to-action.

Instagram Marketing: The Ultimate Small Business Guide for 2024

Mary Kyamko — Fri, 04 Feb 2022 17:13:54 +0000

Learn how your small business can create memorable visuals, grow followers, and drive engagement on Instagram.

How B2B Video Marketing is Changing Marketing Strategies for the Foreseeable Future

Torrey Tayenaka — Thu, 16 Sep 2021 23:11:11 +0000

Video is the top medium used by marketers and businesses. Here's what you need to know to spread your message, vision, and build your brand.

6 Proven Low-Budget Marketing Ideas for Small Businesses

Ashlee Brayfield — Thu, 27 Aug 2020 14:44:25 +0000

Try these proven, low-cost marketing ideas to help your small business grow. A small marketing budget can go a long way.

Facebook Messenger Chatbot Marketing: The Definitive Guide (2024)

Ross Kimbarovsky — Wed, 15 Jan 2020 00:02:29 +0000

This is a comprehensive guide to Facebook Messenger Marketing. Learn why marketers use messenger chatbots, and how to create, promote and use a chatbot.

How Brands Are Using Facebook Live to Connect with Customers

Amanda Bowman — Mon, 13 Mar 2017 14:33:21 +0000

Ever dreamed of the chance to shout the iconic “Live from New York, it’s Saturday night!”? Well, that may still be out of reach. The good news is that broadcasting before a live audience has never been easier. With a little planning, you could be reaching an audience almost as large as an SNL episode. Facebook Live lets you stream–you guessed it!–Live video, completely in real time, for your followers. It allows you to break the fourth wall between you and your customers, sharing the unedited, real-life version of you. Nothing warms people to a brand more than authenticity, and Facebook Live is a great medium to convey yours to your followers. What’s in it for You? Stephanie Abrams Cartin and Courtney Spritzer are co-founders of Socialfly, a New York-based social media and marketing agency. They get straight to the point with the importance of video for your brand:“Let’s get clear: if your brand isn’t already creating video content for social, it’s behind the times…it’s more important than ever to produce video content if you want to stay relevant and keep up with your competition.” “Let’s get clear: if your brand isn’t already creating video content for social, it’s behind the times…it’s more important than ever to produce video content if you want to stay relevant and keep up with your competition.” Cartin and Spritzer are right. When it comes to engagement and sharing, video outpaces everything else. Video solutions provider Brightcove reports that social video generates 1,200% more shares than images or text combined. Combined! Facebook Live takes advantage of people’s love of video, allowing everyone to connect compellingly. And with Facebook’s 1.23 billion daily active users, well…it’s kind of like shooting fish in a barrel. Consider using a Facebook analytics tool to measure your success and optimize your Facebook Live strategy, as well as a Facebook conversion API to track potential customer behavior and create targeted Facebook ads for your target audience. These tools provide valuable insights into your audience engagement and reach. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address It’s Not (Just) Personal Creating personal relationships with your consumers is important, but don’t think Facebook Live’s purpose is limited to that. Live video increases your chances of breaking through to an audience overwhelmed by other types of content. Facebook shared in a blog post that people are three times more likely to watch a video if it’s live. Consequently, Facebook’s algorithm ranks live videos higher in the newsfeed—meaning you’ll get far more attention from a live video than from a status update or cute photo. 76.5% of marketers and small business owners who have used video marketing said it had a direct and positive impact on their business, according to a recent Animoto survey. If you’re interested in finding ways to reach your audience and extend awareness of your brand, Facebook..

22 Ways Brands Can Use Facebook Live Video to Drive Business

Lauren Nelson — Thu, 21 Jul 2016 14:57:41 +0000

It’s a well-established fact that video can drive major engagement for a brand. As Gary Vaynerchuk pointed out last year: The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period. No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose. And in case you haven’t noticed, the platforms of distribution for video content online have shifted drastically over the last 18 months. Facebook is getting more daily minutes watched than YouTube, Snapchat’s daily views are now in the billions, and video on Twitter has taken listening and one to one branding to a whole new level. What could be better than that? Live video. Apps like Meerkat and Periscope shook up the market in this respect, but other social titans weren’t far behind. Facebook, in particular, realized pretty quickly they were going to have to evolve in that direction to keep their user base engaged. Initially, they introduced the feature to their platform last year for verified accounts, but eventually, they expanded access to the general user base. Though demand for the service had been demonstrated by smaller players, Facebook live video feeds didn’t catch on right away. Celebrities like George Takei have been more likely to use it than others, allowing the feature to function like a video-based version of a Reddit AMA, but most users were either unaware of its availability or unsure how to use it. That’s begun to shift over the past couple of weeks. Following the live feed from Philando Castile’s girlfriend that was broadcast right after her boyfriend had been shot by an officer, a slew of people took to the live platform to express their frustrations. Suddenly, Facebook’s live video had found an audience, with one of many applications in the spotlight. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address As the live broadcast option gains greater visibility, it’s anticipated to become a more frequently used feature. In acknowledgment of potential growth, Facebook recently updated the look and feel of such video experiences. As Design & Trend reports: Facebook announced that it has begun rolling an update to its live video platform that would allow longer live broadcasts. People and Page administrators will now be able to broadcast Facebook Live up to four hours per session, according to VentureBeat. When Facebook Live first launched, it only allowed users to broadcast live videos for up to two hours. The social media site said that people have requested to make livestreams longer and so the company has done just that by doubling the limitation. Facebook has also..