Influencer Marketing

50+ Low-Cost Marketing Ideas That Actually Work

Ross Kimbarovsky — Mon, 16 Feb 2026 17:48:10 +0000

50+ proven low-cost marketing ideas for small businesses. AI tools, content, social media, guerrilla tactics - learn from real examples and actionable tips.

YouTube Marketing: The Complete Small Business Guide for 2024

Mary Kyamko — Thu, 28 Apr 2022 22:36:13 +0000

Follow this 10-step guide to create, promote, and optimize a winning marketing strategy to grow your brand on YouTube.

Public Relations Guide for Small Business (6 Proven PR Tactics)

Katie Lundin — Tue, 09 Nov 2021 20:07:41 +0000

PR is vital for small businesses. And, it doesn't have to cost a fortune. Here are 7 proven public relations tactics for every small business.

Target Audience: What it is, How to Define it and 5 Proven Tactics to Find The Right Audience

Katie Lundin — Thu, 12 Aug 2021 17:42:28 +0000

It's not enough for businesses to know who their best customers are. You also need to know where they are. Use these five tactics to reach your best leads.

9 Essential and Proven Restaurant Marketing Strategies

Ashlee Brayfield — Mon, 20 Jan 2020 15:44:47 +0000

Whether you've been in business for years, or are just starting out, consider these restaurant-friendly marketing tactics to increase your sales.

3 Powerful Influencer Marketing Platforms for Small Businesses

Katie Lundin — Thu, 03 Oct 2019 23:12:58 +0000

How do you find and connect with the right influencers to endorse your brand? Here are the Top 3 Influencer Platforms for Small Businesses.

Influencer Marketing: Proven Strategies To Find Influencers Who Fit Your Brand

Amanda Bowman — Wed, 11 Jul 2018 15:11:37 +0000

Influencer marketing, if done right, can help your startup or small business grow your audience, improve sales, and expand brand awareness through social media.

Reach More Customers On Social Media with Micro-Influencers

Ross Kimbarovsky — Tue, 02 May 2017 17:11:27 +0000

Contracting a celebrity or a big time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencers. Given the high cost, how can startups and small businesses actually leverage this marketing strategy? The solution is to use micro-influencers. Unlike big time influencers who have thousands or even millions of followers, micro-influencers have a couple hundred to a few thousand followers. They are often less popular, less well known, more niche, but still highly relevant to their respective audiences. According to Digiday, the best follower range for maximum engagement is between 10,000 – 100,000 followers. Fergus Thomas, co-founder of Irban Group, adds that these micro-influencers are not only more effective but feel more authentic: With the same amount of budget, brands can collaborate with 20 or 40 ‘power middle influencers’ to reach different demographics and see better engagement, compared to one or two celebrities. With smaller price tags and more follower engagement, micro-influencers aren’t a “second best” option to more popular influencers- they’re often the best option for influencer marketing. Watch the video for four tips on leveraging micro-influencers for your business. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address

Unlocking Marketing Trends: How to Leverage Micro-Influencers

Arielle Kimbarovsky — Wed, 12 Apr 2017 20:21:43 +0000

Contracting a celebrity or a big-time industry figure to advertise your product or service is often difficult and nearly always, expensive. As a result, few small businesses or startups can afford to leverage influencers. Yet influencer marketing continues to be an effective marketing tactic. We’ve even written previously about how small businesses can benefit from influencers in How Influencer Marketing Can Pay Off for Small Businesses in 2017. In fact, research shows that 70% of consumers would rather learn about a brand from content than from traditional advertising. Given the high cost, how can startups and small businesses actually leverage this marketing strategy? The solution is to use micro-influencers. Unlike big-time influencers who have thousands or even millions of followers, micro-influencers have a couple hundred to a few thousand followers. They are often less popular, less well-known, more niche, but still highly relevant to their respective audiences. Micro-influencers give smaller businesses an advantage by allowing the businesses to target smaller, more unique audiences. According to Digiday, the best follower range for maximum engagement is between 10,000 – 100,000 followers. Fergus Thomas, the co-founder of Irban Group, adds that these micro-influencers are not only more effective but feel more authentic: With the same amount of budget, brands can collaborate with 20 or 40 ‘power middle influencers’ to reach different demographics and see better engagement, compared to one or two celebrities. With smaller price tags and more follower engagement, micro-influencers aren’t a “second best” option to more popular influencers- they’re often the best option for influencer marketing. But how do you leverage micro-influencers for your business? 1. Figure out what you specifically need from micro-influencers Maybe you need a sponsored post or a social media “takeover”. Perhaps you need a video or a review. Either way, it’s important to understand what kind of tasks you need the influencer to do. This will help you target micro-influencers and communicate with them. By knowing your path upfront, you prepare yourself to direct a micro-influencer and make the most for your money. For more information, check out this ebook from TapInfluence: 8 Things Influencers Can Do For Your Brand. Want a free brand review?Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand. We just emailed the info to you. Email Address 2. Know where to find micro-influencers Finding micro-influencers can be tricky because they aren’t necessarily the most recognized faces in your industry. Many companies find good micro-influencers by looking through their followers and who they are following or talking about. When there is overlap with the connections/branding and a big enough group of followers, you might have found a micro-influencer. Additionally, you can use hashtags, location, or social media groups to find micro-influencers. To get started, take a look at your social media channels. For even more insight on finding micro-influencers, read Who Are Micro-Influencers & How to Find Them. 3. Reach out to micro-influencers If you’re ready to..